All Marketing articles – Page 230
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NewsJacobs gets emotional with Crackin' ad campaign
UB wants the new campaign, called Crackin’, to transition Jacobs from functional to emotional communication
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NewsThere's A Beer For That hosts matching event at John Lewis
Department store happening follows confirmation of £5m funding for 2016
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Comment & OpinionGrocers still need help getting to grips with e-cigs
As specialist vaping chains and online players cashed in, it seems the grocers were unworried, or out the back having a fag
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NewsM&S launches 'Adventures in Love' Valentine's Day TV ad
The retailer highlights luxury products for a romantic night in
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NewsDigestives Nibbles: UB takes McVitie's into sharing bags
And Go Ahead is set for a rebrand with three new products
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NewsSoreen's Loveable Loaf returns in on-the-go snacking ad
Push aims to overturn perceptions of Soreen as a product for eating at home
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Comment & OpinionRetailers have to make 'healthy' exciting
The M&S Adventures in Food campaign started the year highlighting the virtues of healthy eating
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NewsLucy Hatton wins Harlequin Logistics funding for Olympic bid
Athlete says sponsorship will make a big difference to her Olympic preparation
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NewsCharlie Dimmock teams up with Poundland for gardening range
TV presenter says new range will inspire people to take up gardening
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NewsSacla' marks 25 years in the UK with copper-coloured relaunch
The products are numbered in order of their launch date…
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NewsMy Local to run trial of footie-style digital hoardings
Fledging independent convenience store chain My Local is looking to trial a new advertising initiative
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NewsAlberto Balsam haircare range undergoes major revamp
The relaunched portfolio of shampoos and conditioners features a ‘more gentle’ lower-sulphate formula
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Comment & OpinionLynx campaigns for male confidence with 'Find Your Magic'
Unilever is continuing to redefine Lynx with a kind of male version of its ‘Campaign for Real Beauty’
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NewsMarmite spreads the love with limited-edition Valentine's jars
The personalised label offers a choice of loving declaration
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Comment & OpinionWKD’s step into the unknown signals a change in gender marketing
The generation that is currently coming of age is rapidly rejecting traditional gender markers
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NewsSodaStream launches £2m 'less lugging' TV ad campaign
Push follows “significant success” in other parts of Europe…
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NewsHaribo adds Platform Starmix ad to Kids' Voices campaign
The creative’s latest instalment features a railway station and a rugby pitch
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NewsIf Carlsberg did trolleys... beer brand goes electric
Carlsberg claims to have launched the best shopping trolley in the world
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NewsWalkers offers Champions League tickets in on-pack promotion
‘Instant win’ campaign also offers footballs and T-shirts
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NewsHaribo to give away cinema tickets in 'biggest-ever' promo
Super Mix bags will offer the chance to win every hour for three months…