All Marketing articles – Page 230
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NewsSilver Spoon combats falling bagged sugar sales with overhaul
The new-look packs include face-like features on the familiar spoon motif
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NewsWonky fruit & veg heralds dawn of a more honest age
Tesco’s decision to extend its Perfectly Imperfect brand of wonky veg into fruit is a wider reflection of brands
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Analysis & FeaturesIs Mars label move inspired leadership - or an own goal?
Rival suppliers were left aghast, but does ‘occasional only’ stack up as an effective strategy to tackle health regulatory threats?
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NewsAsda links with Umbro for exclusive summer sportswear deal
Retailer aims to capitalise on the run-up to the Euro 2016 tournament
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NewsBisto helps the heroes with new on-pack promotion
Kerry will donate £5 to Help for Heroes for every winning code entered on its website
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NewsAnna Hale made Northern Europe marketing head at GSK
Hale first joined GSK in 2006 as category director on respiratory health
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NewsPersil and Stork get royal designs for Queen's 90th birthday
They are among seven Unilever brands to hold a royal warrant of appointment
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Comment & OpinionAll-you-can-eat fries, sir? McDonald’s of the Future turns ‘unhealthiness’ into sassy marketing
Amid all the public pressure and handwringing over the state of the public’s waistline, there’s room for a counterintuitive manoeuvre
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NewsPall Mall cigs get Taste Plus Filter in range upgrade
The brand has hailed the redesign as a ’first-to-market innovation in the UK’
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NewsFoster's airs 'Drycleaner' commercial 'For the Thirsty'
Ad comes ahead of new on-pack promotion to win ‘Epic Experiences’
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NewsPeter Andre heads up Oykos Whip 'n' Mix luxury mousse push
Brand has also signed up Peter Andre as part of a £1m marketing push
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NewsMcCain fries revamp turns Micro into Quick
The former McCain Micro Chips range is being rolled out under its new Quick Chips name from this week
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Comment & OpinionDefra u-turn on animal welfare is regressive
Your article about Defra’s u-turn on animal welfare guidance is one of the few balanced pieces we’ve seen
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NewsBudweiser brings Twist-Offs easy-to-open bottles to the UK
The format, familiar to US drinkers, is available now across all SKUs
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NewsCoca-Cola offers Euro 2016 match tickets in on-pack promotion
2016 tickets are up for grabs in the push across 90 million packs
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NewsWalkers to offer 20,000 holidays in new on-pack promotion
The push will be rolled out from 18 April across the brand’s core single and multipacks portfolio
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NewsRiverford revamped to highlight its 'authority about veg'
The revamps also features a new ‘live life on the veg’ slogan
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NewsHoney Monster brand licence picked up by Brecks
Honey Monster will no longer be made and marketed by Raisio/Halo as of July, with the licence being handed over to The Brecks Company
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NewsBahlsen set to roll out murder mystery TV ad campaign
The £5 million push emphasises the biscuits’ ‘power of distraction’