All Marketing articles – Page 232
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Comment & OpinionLidl's Damascene advertising conversion
Lidl has adopted a sophisticated, modern multichannel approach to advertising
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NewsBritvic relaunches Drench juice range with less sugar
The new 500ml drinks will hit shelves in mid-April with new packaging
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NewsWH Smith to install digital advertising screens in 100 stores
Retailer unveiled first 55” LCD screen in Harrow over Easter
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Comment & OpinionClimate Change Agreement continuation is relief for suppliers
“Though overshadowed by other measures announced by the chancellor in last week’s Budget”
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Comment & OpinionDoes your e-commerce strategy have social media buzz?
Snapchat’s announcement it plans to launch an e-commerce platform is indicative of two facts about the industry
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Comment & OpinionDemise of Choccy Philly shows novel NPD needs big spend to make an impact
For a single brand to try and change consumer perceptions all on its own is a huge task
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NewsLucozade to launch low-calorie Zero drink in May
Backed by a £5m campaign, the brand promises the launch will be its biggest this year
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NewsBelow the Belt Grooming reveals male hygiene TV ad
Airing from 26 March, the advert focuses on Fresh & Dry Balls after-shower gel
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NewsFish 'n' Chips launches 'Battle of the Sauces' promotion
It’s red versus brown, with the losing flavour dropped from the range
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Analysis & FeaturesMarketing to mums in 2016
Patronising stereotypes may persist but there is growing momentum to address the subtler realities of being a new parent
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NewsDairy Crest gears up for £4m revamp of Cathedral City
New pack designs will begin rolling out across the Cathedral City range from April
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NewsEaster sales predicted to grow 3.7% to £775m this year
Two-fifths of shoppers will visit a discounter for Easter eggs and dinner ingredients
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NewsHellmann's launches new sauces range supported by £10m push
The new range comprises three sub-ranges of four grilling sauces, three hot and spicy variants, and three smooth and cream
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NewsCarlsberg extends Liverpool FC link as 25th anniversary nears
The tie-up, signed in 1992, will now run to the end of the 2018/19 season
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Comment & OpinionDoritos hosts fancy pool party caper for 'bold' lads
A glam pool party: sun, bikini babes, a DJ and a fire-eater
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Comment & OpinionWhy shouting from the shelf won’t necessarily get a brand noticed
Are consumers really just looking for clear and concise information?
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NewsHeineken the latest business to join Neighbourly social platform
Brewer will be giving staff the option to participate in community causes
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Comment & OpinionTesco’s new own label lines will give the discounters food for thought
Tesco has not just realised the importance of price, but of quality, and perceptions of freshness and provenance too
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NewsSmirnoff updates 'We're Open' campaign with deaf dancer ad
The promo will be backed by OOH activity from 28 March
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NewsWaitrose relaunches 'Grow and Sell' gardening kit scheme
Retailer is also launching its first gardening-themed customer magazine