All Marketing articles – Page 252
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Comment & OpinionThe chosen ones
Which are the ‘most chosen’ fmcg brands in the world? And what are the consumer trends that put them on the map?
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NewsBenecol ad struck down for misleading health claims
An ad for Benecol yoghurt drinks has been banned by the Advertising Standard Authority for misleading consumers about the drink’s health benefits.
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Comment & OpinionUnilever makes Peace
Unilever’s Lynx Peace marketing campaign has been kicking up a stink this week, as the deodorant brand landed itself in hot water over the “co-opting” of the CND’s peace logo.
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NewsDanone Oykos yoghurt puts hunks on spoons
Danone’s Oykos is calling on the British public to nominate the hunks in their lives…
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NewsLittle Dish revamps its kids' food portfolio
Little Dish has refreshed its portfolio with new and improved recipes…
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NewsYe Olde Oak follows Tesco boost with kids range and TV ads
Hot dog supplier Ye Olde Oak has launched a kids’ range and is advertising on TV for the first time in more than 25 years…
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NewsMaynards Discovery Patch hedgehogs make TV debut in Aardman ad
Maynards is bringing its Discovery Patch sub-brand to TV for the first time…
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NewsKerry gets behind Wall's with breakfast sausage campaign
Kerry Foods has launched a £1.5m marketing push to promote Wall’s sausages…
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NewsGoodfella's Takeaway pizza offers tear-top authenticity
Goodfella’s has relaunched its Takeaway sub-brand to make it closer to an “authentic takeaway experience”…
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NewsPizza Express salad dressings go chilled
Pizza Express salad dressings are being expanded into chilled…
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NewsMini Babybel gets kitted out for World Cup
Bel UK is rolling out five million Mini Babybel packs with football-themed wrappers to capitalise on the forthcoming FIFA …
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NewsPG Tips Monkey to appear on new clothing ranges
PG Tips mascot Monkey is to feature on two new clothing ranges…
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NewsHolland's launches Guinness steak pie
Lancashire baker Holland’s has partnered with Diageo to launch a Steak & Guinness pie…
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NewsDried fruit supplier Maxwell Foods pitches Peppa Pig raisins
An Australian dried fruit supplier has opened a UK office and launched Peppa Pig snack raisins…
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NewsTesco adds contactless payment to 500 London stores
All 6,000 payment points in Tesco’s London stores have been upgraded to accept contactless payments…
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NewsTesco targets kids' drinks in alliance with Action on Sugar
Tesco is planning a major crackdown on sugar in soft drinks after joining forces with the Action on Sugar campaign…
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Comment & OpinionGluten-free market bursting with potential says Mrs Crimble's
The UK gluten-free market is now worth over £175m and saw the highest number of launches of any food category last year…
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Analysis & FeaturesBrazil grocery country report: Supermarket samba!
Brazil is growing fast, but who are the major players in grocery, and what are UK brands doing to gain a foothold?…
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NewsRibena health claims rapped by ASA
Ribena has been rapped by advertising watchdogs for altering the wording of EU authorised health claims to be more consumer friendly.
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Comment & OpinionMorrisons wings it
When Morrisons decided to beam an advert for a baguette onto the 54m-wide wings of the Angel of the North last Friday night, it can’t have imagined the furore that would result.