All Marketing articles – Page 256
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NewsHeineken UK marketing chief to head brewer's China business
Heineken UK marketing director Jacco van der Linden is moving to head up the company’s business in China
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NewsYushoi Snapea springs into Louis Smith promotion
The green pea-based rice sticks’ new £1m marketing campaign will encompass advertising, PR, social media, experiential and trade shows
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NewsRibena moves away from health message in new ad
A new campaign for the drink will introduce the slogan ‘You can’t get any more Ribenary’
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NewsBirra Moretti refreshes look as sales rise
New branding is meant to better communicate the Heineken brand’s Italian heritage
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NewsMars Ice Cream looks to give away 100,000 products in new promo
The promotion includes singles of Mars, Snickers, Bounty and Maltesers Teasers Ice Creams, and Mars and Snickers six-packs
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NewsAquafresh Kids brushes up ties with Disney/Pixar movie
New movie Inside Out will feature in £1m campaign to make brushtime fun for kids
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Comment & OpinionOpinion: CSR is old hat - build a brand with social purpose
From Pampers to Durex, FMCG brands are flying the flag for ‘social purpose’.
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Comment & OpinionYorkshire Tea's cult of workers is wonderfully weird
Another day on the Yorkshire Tea production line, and a (presumably new) member of staff lobs a bit of paper at the bin
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Comment & OpinionHuman touch can be the best marketing tool possible
Carlsberg’s Reddit AMA last week showed that, sometimes, the best way for a major brand to sell itself is on a human level
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NewsVosene hopes for stand-out product with redesign
Revamped range to feature a ‘more consistent’ look
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NewsKinder Surprise is latest brand to get Minions tie-up
The launch will be supported by a TV campaign, running for five weeks from 14 September, along with VOD and in-store media
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NewsLittle Dish's Zoo Crew brought to life on Disney
At the beginning of this month, the brand embarked on a sampling campaign in Asda, Waitrose and Tesco stores across the South East
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NewsYorkshire Tea hopes to reach 'Brewtopia' in new push
The commercial marks the start of a year-long campaign that will comprise outdoor, digital, experiential and social media
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NewsAdvertising to kids facing tough new clampdown
The Department of Health is planning to clamp down on advertising to children…
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NewsVolvic Touch of Fruit to explode onto TV screens
Volvic has created a new TV ad for its Touch of Fruit flavoured water.
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NewsEric Cantona to swim English Channel for Kronenbourg - on one condition
Cantona has pledged to swim the Channel… if 10,000 Brits say Kronenbourg is world’s best-tasting beer
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NewsBloo Flowers gets overhaul
The revamped range is rolling out today (1 July) featuring ‘English garden’-inspired scents
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NewsStella Artois offers fans flying tour of Wimbledon
To mark its status at the official beer of The Championships the brand has created a pop-up simulator
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NewsCarling invites football fans to lose their shirt - and get a new one in return
Molson Coors is putting £3.6m into a push for Carling aimed at football fans itching for the start of the new season
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NewsHovis kicks off 'wave of activity' with premium loaves relaunch
Hovis is relaunching its premium seeded and granary breads to flag up their health benefits and taste.