All Marketing articles – Page 256
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NewsWeetabix fuels On The Go drink with £5m marketing push
Weetabix is back on the campaign trail with a £5m push for its ambient breakfast drink.
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NewsStork revamped to push role in baking
Unilever is revamping the packaging for Stork spread to better communicate the brand’s baking credentials…
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NewsDannii Minogue shelved by A2 milk in back-to-basics switch
Milk brand A2 is ditching its high-profile UK TV campaign fronted by Dannii Minogue…
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NewsRobinsons Squash'd water enhancers make TV ad debut
Britvic is advertising its Robinsons Squash’d concentrated squash range on TV for the first time from this weekend…
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NewsHomepride cooking sauces get new packaging and flavours
Premier Foods is aiming to revive its ailing Homepride cooking sauces with a new look and modern flavours…
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NewsPeperami's Fanimal promotion returns ahead of World Cup
Peperami is bringing back its Fanimal promotion – giving consumers the chance to win a shouting football mascot…
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Comment & OpinionIntegrated marketing is key
Products will be able to send smartphone messages to passing shoppers as the UK high street adopts Apple’s iBeacon…
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NewsRitz back on TV after 30-year Break
Mondelez is looking to tap the “huge opportunity” in savoury biscuits with development of its Ritz brand…
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Category ReportStreet eats: how BBQ is ‘mashing up’ global styles
Plain old bangers don’t cut it anymore. Even the ‘low & slow’ rubs and marinades and Brazilian flavours tipped as the next big thing look a tad tame next to what’s going on down on the street.
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Analysis & FeaturesExperiential marketing: the evolution
Plant a dragon skull on a beach and sit back as thrilled consumers generate buzz with smartphones…
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Analysis & FeaturesHow gamification could make shopping and brand engagement fun
Supermarket shopping as a video game could soon be a virtual reality…
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NewsWestons Cider pours £5.5m into marketing push
Westons Cider is spending more than £5.5m on its cider portfolio as it aims to double the size of the business over the next five years.
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NewsAldi Swap & Save ad banned after Asda complaint
A TV advert that claimed shoppers could save money at Aldi has been banned following a complaint from Asda.
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NewsSainsbury’s wins green light for ASA judicial review
Sainsbury’s has been given the go-ahead to proceed with its judicial review over the Advertising Standards Authority’s decision to clear ads for Tesco’s Price Promise.
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NewsFlorette urges consumers to cook with salad in £1.25m push
Florette is investing £1.25m in a push to encourage Brits to use salad in their cooking…
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NewsGSK launches junior version of Oilatum
GSK has extended its Oilatum dry skincare brand with a daily lotion for babies and children…
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NewsAnatomicals launches range of four balms
British personal care brand Anatomicals has extended its portfolio with a range of balms…
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NewsMo Farah gets behind Weetabix's Ultimate Sports Day campaign
Olympic gold medallist Mo Farah is fronting a major new marketing push for Weetabix…
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NewsVimto targets mums of teens with creation of Vimtoad
Vimto is overhauling the brand’s packaging and embarking on its biggest-ever marketing campaign…
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Comment & OpinionDoes your blog work for you and your customers?
The way your customers make purchase decisions is changing…