All Marketing articles – Page 260
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Comment & OpinionThe international language of trademarks can leave marketing tongue-tied
A seemingly inconsequential foreign name for a product can cause a lot of legal headaches
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NewsGreene King re-brands to attract younger audience
New look will start appearing on hand pumps immediately and will roll out on cans and bottles of the beer by the middle of the year
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NewsBrewery brings trademark lawsuit against Magners
Hogs Back Brewery launched cloudy cider Hazy Hog in 2013, Magners launched a portable cider dispense system called Cider Hog, using what Hogs Back believed to be a similar name and graphics
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NewsNew Walkers ad sees Gary Lineker taking a cement shower
“We know that people love Walkers ads, and the fun that Gary Lineker brings to any situation,” said marketing director Rachel Holms
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NewsSaucy Fish Co hires six-year old chefs to prove fish is easy
The supplier opened a “School of Fish” pop-up restaurant at the Stephen St Kitchen in London’s Soho last week
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NewsCott Beverages revamps Old Jamaica brand range
Cott Beverages unveiled an updated look for its ginger beer and improved and new recipes for the soda range
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NewsNew 'Starbucks Evenings' to offer alcohol after 4pm
Coffee chain will also offer upmarket food in rollout of concept across UK
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News10 adverts with most complaints include Sainsbury's, Unilever, e-cigs
Sainsbury’s Christmas television commercial in association with The Royal British Legion was the fourth-most complained about ad
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NewsSainsbury's reveals Red Nose Day plans
Supermarket launches RND range with charity contributions, as well as hundreds of brands contributing part of in-store sales
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NewsWinner of the #instorespot Valentine's campaign announced
The Purina Delibakie doggie biscuits won over the judges due to its packaging and Valentine’s Day tie-in
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NewsCarlsberg unveils new 'If Carlsberg did...' ad in £12m push
The £12m spend also includes two further adverts in the series, to be shown later in the year with activity in radio, outdoor and sponsorship
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NewsPernod Ricard revises appearance and recipe of Havana Club rum
The redesigned bottles, featuring a label with a cursive font and an oak barrel-effect background, roll out from Monday 23 February
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NewsRibena launches exotic holiday competition to promote Tropical range
The latest marketing push is designed to boost the profile of Ribena’s tropical range, which is currently in +48% value growth
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NewsLiverpool FC sign up Nivea Men as official men's grooming partner
TV ad will feature Jordan Henderson, Simon Mignolet and Raheem Sterling
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NewsAli-A teams up with Mattessons for 'gaming gear' ad campaign
Kerry Foods is looking to boost sales of its teen-orientated Mattessons Fridge Raiders with a £4m multichannel campaign…
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Comment & OpinionKleenex kissers screened off in strange scenes
Depending on how dirty your mind is, a ‘Kleenex kiss’ sounds at best mildly unhygienic…
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NewsUnilever to back NPD with its 'biggest-ever' Wall's push
Unilever has unveiled a raft of NPD for ice cream brands including Wall’s, Cornetto and Ben & Jerry’s….
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NewsTesco to use Vines in St Valentine's social media campaign
Tesco has turned to online comedy for the first time as it ramps up its use of six-second Vine video content…
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NewsTesco makes Baldock blooming beautiful for Valentine's Day
The supermarket’s spectacle included huge animated rose buds, blooming 10 metres high and 40 metres wide across the Baldock shop building
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NewsSavse teams with Madeleine Shaw for digital campaign
Cold-pressed smoothie brand Savse has launched a year-long digital marketing campaign.