All Marketing articles – Page 260
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NewsDiageo moves Smirnoff packaging to premium
The Smirnoff eyebrow has become the most prominent feature on the bottle, while new ‘contemporary’ typography is designed to create a modern feel
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NewsRoses solve thorny packaging issues with new look
Rolling out across the trade from this week, the revamped range features a ‘more modern’ pack design while the brand’s ‘Thank you’ messaging has been re-introduced
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NewsRed Bull sees 'vision', says category will get wings
While sports drinks would continue to decline, claimed Red Bull, energy drinks – especially functional ones – would grow
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NewsPG Tips gets biggest revamp in 19 years
Unilever said the revamp, which is rolling out now, was intended to make the brand easier to shop instore
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NewsMini Babybel returns to TV with 'Super Cheese' campaign
Mini Babybel returns to TV next week with an ad campaign centring on a ‘Super Cheese’ character…
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NewsThe Grocer launches 2015 MAP Awards, with a new category
Entering The Grocer Marketing, Advertising & PR Awards 2015 is a great way to validate your fmcg credentials by gaining recognition
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NewsBeer campaign There's a Beer for That offers online matching
Cross-industry marketing campaign There’s A Beer For That is kicking off a raft of activity…
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NewsUnilever receives ASA dressing down over Magnum ad
The promotion offered 25 people the chance to win a limited edition Henry Holland Magnum-inspired dress “worth £5,000”
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NewsKingsland's new wine range goes Live
Featuring slogans such as ‘Live for the adventure’ along with simple flavours descriptions the brand hopes to engage consumers driven away by conventional wine marketing
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NewsThe Collective yoghurt targets hospitality sector
The Collective has teamed up with Hotel du Vin to boost retail sales and increase its presence in the hospitality sector…
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NewsM&S focuses new campaign on locally sourced food
Home-grown produce including brewed craft beer, beef burgers and regional cheeses are among the goods featured in new campaign
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NewsKingsmill gets new look as it tries to turn around fortunes
A week after The Grocer revealed value sales of the brand’s bread had crashed £75m year-on-year, Allied has announced a redesign
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Comment & OpinionNestlé and Google get together - what the experts think
Is the partnership cool or not? And will consumers care?
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NewsIceland's #PowerofFrozen looks to thaw attitudes
Nick Canning, joint managing director, would not disclose the budget except to say it was “a significant increase in spending year on year”
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NewsKit Kat ropes in YouTube to help improve breaks
The confectioner is currently rolling out 600,000 limited-edition Chunky and four-finger Kit Kat bars in the UK as part of its ongoing global Celebrate The Breakers’ Break campaign
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NewsKopparberg backs ciders and freeze pouches with £5m push
Kopparberg has announced a £5m push for its flavoured ciders and new frozen range.
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NewsWaitrose trials 'Pick Your Own Offers' using myWaitrose card
The ‘Pick Your Own Offers’ scheme, which is currently being trialled at five Waitrose stores, will give shoppers armed with a myWaitrose card a long list of branded and own-label products to select their favourite from
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NewsNew EU data protection regulations must be met by mid-2017
A leading authority on EU data compliance has warned companies to guard against a “last-minute scramble”…
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NewsSurf crests design wave with new pack
Unilever is freshening up its core range of Surf laundry products with a pack redesign and the introduction of fragrance release technology
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NewsRoyal baby mania as marketers across the UK get involved
It’s been four days since the Duchess of Cambridge gave birth to her second child and the frenzied excitement around the latest Royal addition shows no sign of abating. Today it was the turn of Aldi to exploit a product tie-in opportunity by running an advert in the Daily Mail, ...