All Marketing articles – Page 258
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NewsSeedrs crowdfunding will enable Charbrew Tea to expand
Charbrew Tea is planning rapid expansion after reaching its £150,000 crowdfunding target…
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NewsWeetabix challenges wheat-free diet trend with campaign
Weetabix has launched a campaign challenging the trend for wheat and gluten avoidance…
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NewsNew Year favourite Jools Holland to star in an Aldi Christmas
Aldi will debut its Christmas ad campaign tonight on ITV1, during the ad break for Emmerdale.
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NewsIceland to debut Peter Andre Christmas ad tonight
Iceland’s Christmas advertising campaign, starring Peter Andre, will air this evening.
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NewsLidl unwraps its 'Little Present' Christmas TV ad
Lidl will launch its new Christmas advertising campaign on TV on Thursday. The series of ads, which launched in cinemas last weekend, are part of the £20m ‘Lidl Surprises’ campaign it introduced in September.
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NewsHeck starts work on new Ripon site as new burger lines hit Tesco
Premium sausage brand Heck has broken ground on a “state of the art” new factory in Ripon, North Yorkshire…
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News
Spontex launches innovative four-week TV advert campaign
Spontex hopes to reinvigorate the mops market with its first-ever national floor TV ad campaign…
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Comment & OpinionHunger's back as Danio 'Grumbler' pitches yoghurt at blokes
Thought Shreddies had locked up Hunger? Alas, that was only ‘till lunch’…
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NewsYazoo Yogurt Smoothie gets £3m marketing push
FrieslandCampina is supporting the recent launch of its Yazoo Yogurt Smoothie with a £3m push including a prime-time TV ad.
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NewsBudweiser offers designated drivers a festive jumper
Budweiser is giving drinkers the chance to win a Christmas Jumper for their designated driver.
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NewsBrewDog is Fast 50's top dog as growth soars to new high
Supermarkets might be struggling, but sales growth rates among the UK’s privately owned fmcg suppliers are the highest sin…
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NewsMorrisons: 'million shoppers have signed up for Match & More'
More than one million consumers have signed up for Morrisons’ Match & More price-matching/loyalty scheme, the retailer has…
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ProfilesScottish mackerel gets in-store push at Japanese supermarket chain
Scottish mackerel is being promoted in store at one of Japan’s largest supermarket chains.
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Analysis & FeaturesAlcohol merchandising: 10 winning ways to stand out
From a mobile tuk-tuk bar to free-standing display units featuring everything needed to whip up a cocktail, alcohol brands are pulling out all the stops to stand out on shelf.
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Analysis & FeaturesSherry and port given a 21st-century makeover
The Grocer commissioned global branding agency Coley Porter Bell to blow the proverbial dust off port and sherry and drag them into the 21st century…
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Analysis & FeaturesCarling is booze's biggest ad spender as investment surges 35%
Heritage and craftsmanship were the focus of alcohol’s biggest advertising spenders this year, as cider brands championed their roots in TV ads.
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Analysis & FeaturesSize matters: Blossom Hill 'most social' as fans question 50cl launch
Blossom Hill reached more people on Facebook than any other alcohol brand this year, exclusive research for The Grocer has revealed.
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NewsHobgoblin hosts online Halloween gameshow
Hobgoblin is marking Halloween with an online live-streamed gameshow called Wheel of Misfortune.
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NewsCathedral City and McCain team up for jacket spud promo
Cathedral City and McCain have teamed up for a shopper marketing campaign to promote jacket potatoes and cheese as a winter meal.
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Comment & OpinionHashtags are only useful for brand messaging if used correctly
Turn on your TV and watch an ad for anything from frozen peas to the latest family saloon, and you will usually find a has…