All Marketing articles – Page 263
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Comment & OpinionWe need to fundamentally rethink healthy marketing
In The Grocer last week, we read about liver disease, natural sweeteners, and the focus on lowering salt intake…
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Analysis & FeaturesE-cigarettes: everything you ever wanted to know
Sales of e-cigs are projected to hit £338m by 2015, but the threat of regulation hangs over this fledgling industry…
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NewsAsda targets Morrisons in new price comparison ad
Asda has fired a shot across Morrisons’ bows as the supermarket price war intensifies in the run up to Christmas…
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Comment & OpinionWhy Coke rethought its content marketing
The Content Marketing Association asked me what it took for us to rethink The Coca-Cola Company’s approach to content mark…
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NewsLidl adds random recipe generator to website
Lidl has added several new features to its website including a random recipe generator…
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NewsXbox One launch prompts Tesco to change signage
Tesco is altering the signage of some of its stores to mark the launch of the Xbox One console this week.
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NewsASA raps For Goodness Shakes over innuendo in online advert
An ad for protein shake brand For Goodness Shakes has been banned for causing serious and widespread offence by making implied references to male masturbation.
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Comment & OpinionRetailers use social media to build Christmas ad buzz
Well 2013 looks set to be the year the Christmas commercials of some of our leading retailers get their ‘Superbowl Moment’…
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Comment & OpinionThe Co-op Group must wish for Sainsbury's swagger right now
It’s hard to find a bad word to say about Sainsbury’s right now…
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NewsWaitrose's Christmas ad is a TV turkey, say consumers
“Morbid”, “depressing” and “horrific” – that was the viewers’ verdict on Waitrose’s festive TV campaign this week…
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Analysis & FeaturesWhich supermarket’s ad will turn on Christmas shoppers most?
The Xmas ad season is upon us again. Who will hit the right note? Read our complete review of all the retailers’ Christmas ads…
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NewsAccolade to boost Hardys wine with £2.6m push
Accolade Wines is launching a £2.6m press and outdoor push for its Hardys brand…
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NewsGrey Goose vodka to open pop-up bakery in London
Vodka brand Grey Goose is opening a pop-up artisan bakery in central London as part of its campaign to highlight its ‘grain to glass’ credentials.
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NewsSainsbury’s celebrates Christmas in a Day with 50-minute film
Sainsbury’s will kick off its Christmas advertising campaign tonight with a three-and-a-half minute trailer for a new film it has been working on in conjunction with Oscar-winning director Kevin Macdonald.
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NewsMorrisons uses crowdsourcing to create wine blend
Morrisons has teamed up with Australian winery Rosemount Estate to crowdsource a ‘shoppers’ choice’ wine blend…
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NewsFever-Tree premium cola debuts in Spain
Mixer specialist Fever-Tree has launched a premium cola into the Spanish off-trade…
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NewsCadbury Dairy Milk unwraps a street in first festive campaign
Iconic chocolate brand Cadbury today launches its first-ever festive TV ad campaign, after turning an entire London street the colour purple.
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NewsTesco strikes nostalgic note with Christmas advert
Tesco’s 2013 Christmas advert opts for a hefty dose of nostalgia and a soundtrack by ageing rocker Rod Stewart in an ad that prefers realism to the airbrush.
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NewsMorrisons adds Ant & Dec to festive campaign
Morrisons’ big Christmas TV advert is set to debut tomorrow night during Coronation Street on ITV.
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NewsAsda Christmas ads shun celeb approach to focus on value
Asda has taken a swipe at the “celebrity-filled” campaigns of its rivals as it prepares to launch this year’s Christmas TV ad campaign.