All Marketing articles – Page 266
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NewsRitz Crackers return to TV screens - after 30 years
Ritz Crackers return to TV screens for the first time in 30 years on Monday…
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NewsCider brand K talks up premium quality with rebrand
Cider brand K is sporting a sophisticated new look in a bid to better reflect the brand’s premium positioning.
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NewsCadbury Dairy Milk mixed with Chips Ahoy in new Mondelez tie-up
Mondelez has revealed its latest Cadbury Dairy Milk branding partner – a cookie brand many Brits will have never heard of…
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NewsOreo Double Stuff campaign links to The Only Way is Essex
Mondelez has got this marketing thing licked. New Oreo Double Stuff campaign Lick for It kicks off on 6 July…
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NewsFormer Heineken director takes to the road with Dune Surfer
John Hunt is hoping to drive supermarket listings with an experiential push for his Dune Surfer beer…
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NewsYorkshire Provender returns to meal pots market
Yorkshire Provender is relaunching its meal pots range just three months after axing the products…
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NewsDove haircare range expanded with premium lines
Unilever has extended Dove with premium haircare lines to add “a touch of luxury” and encourage shoppers to trade up…
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NewsBurts Chips launches lentil-based crisps
Burts Chips has launched lentil-based crisps. Rolling into Waitrose next week, Lentil Waves come in three flavours…
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NewsLavera looks to take German natural beauty to the UK mults
German natural beauty and personal care brand Lavera has given its makeup portfolio a makeover…
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NewsCurry supplier Punjaban sends Andy Murray some Ruby Murray
Curry brand Punjaban marked Andy Murray’s Wimbledon campaign with the launch of a Ruby Murray sauce…
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NewsPhil Gaffney appointed Higher Nature sales director
Higher Nature has named Phil Gaffney as its new sales director…
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NewsBlinkbox to launch app for Google's Chromecast
Tesco-owned streaming TV and movie service Blinkbox is to launch an app for new Google gadget Chromecast…
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Analysis & FeaturesGlobal 50 food and drink suppliers: rankings and report
A dramatic slowdown in growth among the world’s biggest fmcg giants is underlined in our OC&C Global 50 rankings…
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NewsCo-operative Group mulls relaunch of its food magazine
The Co-operative Group is considering an overhaul of its free in-store magazine The Co-operative Food…
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NewsTax sugar and curb marketing of sweet products, say top scientists
Leading scientists have called on the government to launch a package of new measures to target the consumption of added-sugar soft drinks, biscuits, cakes and confectionery
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NewsFree-from supplier Soupologie listed in Dunnes
Free-from soup brand Soupologie has secured its first multiple listing…
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Comment & OpinionAldi scores with Graham Taylor's cider-spilling World Cup ad
We’ve enjoyed Aldi’s simple and clever price comparison ads for some time now, but its World Cup special deserves praise…
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Comment & OpinionSpanish wines look to score
Tapas Fantasticas, despite its name, is an event all about wine - namely, Rioja wine, which wants to build its presence in the UK.
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NewsHeart of England Fine Foods goes into liquidation
Heart of England Fine Foods (HEFF) has gone into voluntary liquidation, it was announced today.
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Comment & OpinionAdidas social media strategy finds value of true fans
How to capture the attention of your target demographic at a highly important but ‘noisy’ time?…