All Marketing articles – Page 266
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NewsCarling Cooler in the cold as Molson Coors simplifies range
Molson Coors is ditching low-alcohol fruit beer Carling Cooler as it looks to simplify its lower-abv range…
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NewsNew service means shoppers will deal with complaints against their favourite brands
“Brand advocates” will offer tips and advice to frustrated Tweeters
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NewsHoney Monster Puffs launched by Halo Foods in resealable packs
Halo Foods is rolling out resealable packs of Honey Monster Puffs – a move it claims is a first…
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NewsLactalis looks to double sales of Seriously Strong with revamp
Lactalis McLelland is looking to “completely transform” the brand identity and double sales of its Seriously Strong Chedda…
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NewsHarrods Food Halls window takeover revealed
The exhbition is called “Stealing Beauty”, and will run until March 27th
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Comment & OpinionThe international language of trademarks can leave marketing tongue-tied
A seemingly inconsequential foreign name for a product can cause a lot of legal headaches
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NewsGreene King re-brands to attract younger audience
New look will start appearing on hand pumps immediately and will roll out on cans and bottles of the beer by the middle of the year
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NewsBrewery brings trademark lawsuit against Magners
Hogs Back Brewery launched cloudy cider Hazy Hog in 2013, Magners launched a portable cider dispense system called Cider Hog, using what Hogs Back believed to be a similar name and graphics
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NewsNew Walkers ad sees Gary Lineker taking a cement shower
“We know that people love Walkers ads, and the fun that Gary Lineker brings to any situation,” said marketing director Rachel Holms
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NewsSaucy Fish Co hires six-year old chefs to prove fish is easy
The supplier opened a “School of Fish” pop-up restaurant at the Stephen St Kitchen in London’s Soho last week
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NewsCott Beverages revamps Old Jamaica brand range
Cott Beverages unveiled an updated look for its ginger beer and improved and new recipes for the soda range
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NewsNew 'Starbucks Evenings' to offer alcohol after 4pm
Coffee chain will also offer upmarket food in rollout of concept across UK
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News10 adverts with most complaints include Sainsbury's, Unilever, e-cigs
Sainsbury’s Christmas television commercial in association with The Royal British Legion was the fourth-most complained about ad
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NewsSainsbury's reveals Red Nose Day plans
Supermarket launches RND range with charity contributions, as well as hundreds of brands contributing part of in-store sales
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NewsWinner of the #instorespot Valentine's campaign announced
The Purina Delibakie doggie biscuits won over the judges due to its packaging and Valentine’s Day tie-in
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NewsCarlsberg unveils new 'If Carlsberg did...' ad in £12m push
The £12m spend also includes two further adverts in the series, to be shown later in the year with activity in radio, outdoor and sponsorship
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NewsPernod Ricard revises appearance and recipe of Havana Club rum
The redesigned bottles, featuring a label with a cursive font and an oak barrel-effect background, roll out from Monday 23 February
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NewsRibena launches exotic holiday competition to promote Tropical range
The latest marketing push is designed to boost the profile of Ribena’s tropical range, which is currently in +48% value growth
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NewsLiverpool FC sign up Nivea Men as official men's grooming partner
TV ad will feature Jordan Henderson, Simon Mignolet and Raheem Sterling
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NewsAli-A teams up with Mattessons for 'gaming gear' ad campaign
Kerry Foods is looking to boost sales of its teen-orientated Mattessons Fridge Raiders with a £4m multichannel campaign…