All Marketing articles – Page 266
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Comment & OpinionBaking brings home the danger of odours in marketing
If fresh bread is the nation’s favourite smell, what’s up with in-store bakeries? Simon Gwynn explores.
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NewsPilgrims Choice gets 'disruptive' with Cheddar push
Adams Foods is giving Pilgrims Choice a £3m marketing push as it looks to boost sales of the branded Cheddar…
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NewsFifa arrests: sponsors Coca-Cola, AB InBev and McDonald's express concern
Key sponsors issue statements regarding ongoing controversy which has seen nine Fifa officials arrested
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NewsTesco tastes Malaysia with Matrade marketing
Matrade is running tastings in Southend, Pitsea, Amersham, Milton Keynes, Weston Favell, Southport, Cardiff, Brislington, Osterley, Surrey Quays
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NewsDiageo moves Smirnoff packaging to premium
The Smirnoff eyebrow has become the most prominent feature on the bottle, while new ‘contemporary’ typography is designed to create a modern feel
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NewsRoses solve thorny packaging issues with new look
Rolling out across the trade from this week, the revamped range features a ‘more modern’ pack design while the brand’s ‘Thank you’ messaging has been re-introduced
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NewsRed Bull sees 'vision', says category will get wings
While sports drinks would continue to decline, claimed Red Bull, energy drinks – especially functional ones – would grow
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NewsPG Tips gets biggest revamp in 19 years
Unilever said the revamp, which is rolling out now, was intended to make the brand easier to shop instore
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NewsMini Babybel returns to TV with 'Super Cheese' campaign
Mini Babybel returns to TV next week with an ad campaign centring on a ‘Super Cheese’ character…
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NewsThe Grocer launches 2015 MAP Awards, with a new category
Entering The Grocer Marketing, Advertising & PR Awards 2015 is a great way to validate your fmcg credentials by gaining recognition
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NewsBeer campaign There's a Beer for That offers online matching
Cross-industry marketing campaign There’s A Beer For That is kicking off a raft of activity…
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NewsUnilever receives ASA dressing down over Magnum ad
The promotion offered 25 people the chance to win a limited edition Henry Holland Magnum-inspired dress “worth £5,000”
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NewsKingsland's new wine range goes Live
Featuring slogans such as ‘Live for the adventure’ along with simple flavours descriptions the brand hopes to engage consumers driven away by conventional wine marketing
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NewsThe Collective yoghurt targets hospitality sector
The Collective has teamed up with Hotel du Vin to boost retail sales and increase its presence in the hospitality sector…
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NewsM&S focuses new campaign on locally sourced food
Home-grown produce including brewed craft beer, beef burgers and regional cheeses are among the goods featured in new campaign
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NewsKingsmill gets new look as it tries to turn around fortunes
A week after The Grocer revealed value sales of the brand’s bread had crashed £75m year-on-year, Allied has announced a redesign
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Comment & OpinionNestlé and Google get together - what the experts think
Is the partnership cool or not? And will consumers care?
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NewsIceland's #PowerofFrozen looks to thaw attitudes
Nick Canning, joint managing director, would not disclose the budget except to say it was “a significant increase in spending year on year”
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NewsKit Kat ropes in YouTube to help improve breaks
The confectioner is currently rolling out 600,000 limited-edition Chunky and four-finger Kit Kat bars in the UK as part of its ongoing global Celebrate The Breakers’ Break campaign
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NewsKopparberg backs ciders and freeze pouches with £5m push
Kopparberg has announced a £5m push for its flavoured ciders and new frozen range.