All Marketing articles – Page 268
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NewsSouthern Comfort gets a new look
The new bottle, which is rolling out now, features a broader shoulder, rounded neck and brighter red colours than before
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NewsJacob's Creek releases snack pairing guide, including pizza and cab sav
Survey finds 59% like pizza with wine, 33% pitta and dips, 38% nachos
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NewsJohn Smith's gets shot in arm from Heineken
Rolling out this week, the new packaging for John Smith’s Original and Extra Smooth - the first revamp for the brand since 1993
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NewsMillennials feel alienated by family-focused fmcg ads
Young people were found to share images of their food on social media three times a week, but only 11% feel ads are aimed at them
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NewsCapri-Sun gets Minions tie-in, new flavour
The promo, which features on 10-packs of the juice drink, will give shoppers the chance to win a family trip to New York, as well as one of 2000 squishy Minions toys
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NewsVileda promotion to include prize-winning 'enchanted mops'
Running from the beginning of next month, the Happy Ever After push will be rolled out across 130,000 Vileda floor mops, with each purchase guaranteeing a prize
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Comment & OpinionShelf marketing factor
Category management does indeed need to be wholly integrated with shopper marketing in a continuous process if you want profit to underpin your retailer relationship
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NewsBreakfast drink Up & Go brings assault course to South Bank
Australian breakfast drink brand Up & Go is backing its UK launch with a multimillion campaign including an inflatable assault course in the shape of the Sydney Habour Bridge.
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Comment & OpinionSylvester Stallone is a knockout for Warburtons
How will Hollywood star Sylvester Stallone shape up in a Warburtons ad?
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NewsButterworth and Sons to revive tradition of picture cards with tea
From this month until February 2016, every 40-bag pack of Butterworths’ Suffolk Special Blend and English Breakfast Blend will contain one of 25 cards
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NewsLurpak ad campaign encourages consumers to 'freestyle'
The ‘Go Freestyle’ campaign starts on 19 April and calls on consumers to “re-evaluate their food choices and have some fun with them,”
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NewsAmanda Holden to front new Alpen campaign
The Brighter Mornings campaign, running from today, is focused around an on-pack challenge that encourages consumers to start their day with a bowl of Alpen
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NewsPernod Ricard launches summer drinks marketing push
A Wimbledon-inspired Jacob’s Creek bottle and Havana Club Mojito tin cup are among a range of activity launched by Pernod Ricard to drive sales this summer
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NewsTesco Mobile sends Samsung Galaxy 6 into space (almost)
The phone was launched on a space balloon from a secret location in the Peak District yesterday and the journey to the edge of space took over 2 hours
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NewsMagnum's new ad campaign to include London bus wifi
The buses will use free wifi to encourage consumers to view branded content recommending things to do in the capital depending on whether they are feeling playful or sophisticated
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NewsPhilip Morris e-cig firm slated over failure to deliver gantries
Retailers contacted The Grocer this week expressing their anger as their promised gantry had not been fitted in time - leaving them to come up with a DIY solution at short notice
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NewsCarlsberg unveils beer-dispensing billboard
Carrying the message ‘Probably the best poster in the world,’ it featured a Carlsberg dispenser from which members of the public were able to pour themselves a half-pint of the lager
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NewsJohnnie Walker débuts glass that projects sounds into drinker's ear
‘The Boldest Glass’ contains a device that turns the surface of the glass into a speaker. Bone conduction is then used to carry sound to the user’s ear.
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NewsMcCain gives away 'ultimate chip trays' at Iceland stores
For four weeks from 15 April, Iceland shoppers who buy a 1.36kg bag of Oven Chips will receive the tray, which has ridges to lift the chips and holes to increase airflow
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News
Walkers offers crisp lovers a £4 free lunch in on-pack push
The brand has teamed with voucher services provider Valassis, which will allow consumers to redeem free lunch vouchers in stores