All Marketing articles – Page 271
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Comment & OpinionMcVitie's baby animals show the way on Christmas TV ads
A cockapoo puppy named Rosie joined my family this year. I never cared for dogs but my wife and kids wanted one…
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NewsBisto launches 'real life' stories TV ads in £4m push
Bisto is launching a series of new TV ads as part of a £4m push…
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NewsSainsbury's 'dubstep dads' ad smashes one million views
A viral ad to showcase Sainsbury’s 2014 Christmas jumper range is taking social media by storm.
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NewsAldi joins chorus of Match & More complaints to ASA
Aldi has lodged a complaint against Morrisons’ Match & More price matching scheme with the ASA…
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Analysis & FeaturesBlack Friday triggers pre-Christmas promotional blip
Black Friday didn’t just take up column inches in the national press this week…
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NewsMcVitie's returns to Christmas TV with Victoria biscuits ad
United Biscuits has launched its first-ever TV campaign for its McVitie’s Victoria assortment box…
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NewsMorrisons to promote Christmas range with wrapping paper giveaway
Morrisons is giving away ‘Brussels sprouts design’ wrapping paper in select publications next week.
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NewsVO5 introduces new haircare duo for 'casual' styles
Unilever has developed new V05 haircare lines to tap the trend for casual hair styles…
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NewsDr Organic follows up 'snail slime' cream with new range
A skincare brand based on ‘snail slime’ has expanded from a single line to six products…
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NewsSainsbury's war ad is Christmas winner with 12m YouTube views
Sainsbury’s Christmas ad is the runaway leader in the popularity stakes for grocery ads this Christmas…
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NewsAsda rolls out 3D printer to Watford and Milton Keynes stores
Asda is speeding up expansion of its 3D printing services, which can scan a person in seconds…
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NewsSpar and Nisa launch online Christmas campaigns
Spar and Nisa have taken their Christmas campaigns digital…
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Comment & OpinionBrands need to avoid putting virtual "rubbish" on Facebook
As David Martin of Coca-Cola defines bad content as virtual “rubbish,” Facebook warns of penalties for brands…
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NewsRebecca Oliver-Mooney joins Müller Wiseman as category boss
Müller Wiseman Dairies has named Rebecca Oliver-Mooney as category & marketing controller…
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NewsBlack Friday: In pictures
As the dust settles on another Black Friday, it would seem that the now annual scramble for discounted televisions and tablets has been as chaotic and popular as ever.
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NewsJocelyn McNulty joins Tyrrells Crisps as marketing director
Tyrrells Crisps has appointed the woman who helped bring Belvita and Oreo to the UK as its new marketing director…
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NewsWrigley rolls out more 'low-cost' LED-lit gum displays
As The Grocer urges retailers to switch to LED lighting, Wrigley is rolling out a further 5,000 LED-lit gum display…
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NewsSupermarket price cuts only saving householders £2 a month
Supermarkets may have been throwing millions at price cuts to take on the discounters and reverse sliding market share…
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NewsSplash it all over: Unilever marks Brut 50th anniversary
Unilever has launched a digital campaign to celebrate the 50th anniversary of Brut.
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NewsDurex creates 'world's first' dual-screen TV ad
Durex has claimed a world first with a ‘synchronised dual screen’ campaign that allows viewers to see characters from its new TV ad ‘behind closed doors’ on their mobile or tablet.