All Marketing articles – Page 271
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Comment & OpinionNative is the advertising buzzword of 2014
There is an opportunity for clever native advertising to grab attention by adding value through content…
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NewsPot Noodle BBQ Steak aims to sizzle in Brazil-themed campaign
Unilever has launched a £2m marketing push for Brazilian BBQ Steak Pot Noodle flavour.
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NewsTraditional Scottish Ales rebrands as Black Wolf Brewery
Traditional Scottish Ales has become The Black Wolf Brewery and unveiled a new range of modern craft beers…
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NewsFabulous Bakin' Boys MD reveals plans for future
NPD and marketing will be key to the future of Fabulous Bakin’ Boys, says the new head of the bakery business…
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NewsWilko launches first TV campaign
Wilko has taken inspiration from Pirates of the Caribbean for its first-ever TV ad campaign…
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NewsWaitrose launches Saturday morning Channel 4 show
Waitrose is launching a new Saturday morning TV show on Channel 4 called Weekend Kitchen with Waitrose.
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NewsGinsters seeks new head of marketing as Andy Valentine departs
Ginsters has launched a search for a new marketing chief…
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Comment & OpinionThere's too much alarm over sugar and sweeteners
The launch of health campaign group Action on Sugar in January sparked a debate around sugars in the diet…
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NewsWarner's Budgens to launch loyalty card scheme
Warner’s Budgens is set to launch a loyalty card next month…
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Comment & OpinionMarketing food and drink to the unselfish consumer
Fat, salt, carbs and fibre are all nutritional elements that have been under the spotlight in the past decade…
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NewsKronenbourg 1664 re-edits banned Cantona ad for new run
Kronenbourg 1664 has launched a new push featuring Eric Cantona – after advertising watchdogs gave the red card to a previous ad starring the former footballer.
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NewsPG Tips pushes fruit herbals and green teas with £5m campaign
PG Tips is launching a £5m push for its new Fruit Herbal and Green tea range.
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NewsTate & Lyle opens bank made of cake: Pictures
Banks are used to holding lots of dough – but a new branch opened by Tate & Lyle is actually made from it.
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NewsTesco marketing boss Matt Atkinson ‘sidelined’
The management shake-up at Tesco looks set to continue, according to reports today.
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NewsAsda chick springs into action in Easter advertising campaign
Asda is calling on the talents of a fluffy chick to get across its Easter pricing message.
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NewsTesco blames wrong signage for salmon marketed as Scottish
Tesco has blamed “wrongly placed” signs for a mix-up that resulted in Norwegian farmed salmon being promoted as Scottish in some of its stores.
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NewsDoritos offers consumers a penalty kick against Joe Hart
Doritos fans are being given the chance to try and score a penalty against Joe Hart.
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Comment & OpinionRevolutionising marketing at a revolutionary time
We recently learned that people in the UK will spend more time online in 2014 than they will spend watching television…
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NewsNew Nisa TV ad campaign to play on pronunciation of its name
Nisa is launching a TV ad campaign that plays on confusion around how its name is supposed to be pronounced…
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NewsAldi tops M&S ad spend as discounters target multiples
As Aldi goes head to head with the big four, it’s come within touching distance of matching even Sainsbury’s on ad spend…