All Marketing articles – Page 273
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NewsCan Twinings pep up everyday tea sector?
Speciality tea supplier Twinings is revamping its Everyday Tea range as it looks to add £20m to the mainstream tea market…
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NewsTesco KO's Tyson from his own Black Energy drinks
All references to Mike Tyson have been removed from the Black Energy drinks range he fronts…
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NewsTime for second phase of £33m Guinness ad campaign
Guinness has this week unveiled the second advert in its Made of More marketing campaign….
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NewsMorrisons NuMe targets health-conscious in the changing room
Morrisons is putting up posters promoting its NuMe healthy eating range in high-street clothes shops and gyms…
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NewsLinda McCartney's back in animated commercial
A new animated ad for meat-free brand Linda McCartney breaks this month featuring members of the McCartney family…
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NewsASA to investigate whether A2 milk's press ads are misleading
The new A2 milk brand will be investigated by the Advertising Standards Authority over claims its ads are misleading….
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Comment & OpinionKeith Harris puts his hand up as Farmfoods seeks retro appeal
Frozen discounter Farmfoods has pulled off a major ad coup by signing up Keith Harris and Orville…
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NewsRondepierre joins Spar UK as head of marketing
Spar UK has named Philippe Rondepierre as head of marketing….
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Category ReportEaster - innovations
The Lindt bunny better watch its back there’s a new rabbit in town. Ferrero Rocher is adding a ‘golden touch’ to the £35m…
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NewsLynx to send a shopper into space
Unilever brand Lynx will be sending a consumer into space as part of a £12.6m marketing push fronted by astronaut Buzz Aldrin.The campaign, which kicked off last night (10 January) with a TV ad that will run until April, is to support the Lynx Apollo variant launched last year.The campaign ...
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NewsHeinz unveils packs with no name in Selfridges tie-up
Heinz has launched limited-edition ‘de-branded’ bottles of Heinz Tomato Ketchup and Heinz Beanz as part of a new Selfridges in-store initiative.
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NewsHi Spirits rapped by advertising watchdog over Facebook pics
Hi Spirits’s Antica Sambuca brand has been rapped by advertising watchdogs for publishing Facebook pictured that appeared to condone excessive drinking.
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NewsRowse Honey ad rapped by ASA
Rowse Honey has been rapped by the Advertising Standards Authority for portraying its honey as a source of slow energy.
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NewsMorrisons promotes marketing boss to tackle "disappointing" festive trading
Morrisons has admitted to “disappointing” festive trading after reporting a 2.5% drop in like for like sales for the six weeks to 30 December.
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NewsReady Brek staff pledge 'forfeits' for lumpy porridge in ad
Real-life Ready Brek employees will appear in a TV push pledging to perform forfeits…
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NewsInnocent capitalises on January detoxing
Innocent plans to double its marketing spend to £14m in 2013 and is kicking off…
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NewsGSK's 'better than water' claim to revive Lucozade Sport
GSK is splashing out £9m on a marketing push for Lucozade Sport – after a £15m spend in 2012 failed to stem…
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NewsNestlé aims to repeat 'enormous success' of Choose a Chunky
Nestlé is kick-starting the year with a second outing for its Choose a Chunky Champion campaign…
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NewsWarburtons to spend £16m on product-based push
Warburtons has launched what it claims is the biggest-ever marketing campaign in the bakery category…
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NewsMorrisons has got Ant and Dec for new marketing push
Morrisons has signed up ITV light-entertainment duo Ant and Dec to front its new advertising campaign.