All Marketing articles – Page 278
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NewsWrigley rolls out more 'low-cost' LED-lit gum displays
As The Grocer urges retailers to switch to LED lighting, Wrigley is rolling out a further 5,000 LED-lit gum display…
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NewsSupermarket price cuts only saving householders £2 a month
Supermarkets may have been throwing millions at price cuts to take on the discounters and reverse sliding market share…
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NewsSplash it all over: Unilever marks Brut 50th anniversary
Unilever has launched a digital campaign to celebrate the 50th anniversary of Brut.
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NewsDurex creates 'world's first' dual-screen TV ad
Durex has claimed a world first with a ‘synchronised dual screen’ campaign that allows viewers to see characters from its new TV ad ‘behind closed doors’ on their mobile or tablet.
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NewsASA will not investigate Sainsbury's Christmas ad
The Advertising Standards Authority will not investigate Sainsbury’s Christmas TV ad, despite 727 complaints on grounds of taste.
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NewsAdvertising watchdogs silence Duracell's drumming bunny
Duracell’s drumming bunny mascot has been forced to take a break – temporarily – by advertising watchdogs.
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NewsAdvertising watchdog bans Oreo vlogger promotional videos
Five vlogger YouTube videos featuring Oreo biscuits have been banned by the advertising watchdog for not being ‘obviously identifiable’ as marketing communications.
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NewsWhite's Oats announces £1m drive to grow sales and presence
Northern Irish cereal supplier White’s Oats has announced a £1m drive to grow its presence in the UK and further afield…
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NewsPomeGreat returns to 'core values' after disastrous rebrand
PomeGreat boss Adam Pritchard has admitted he got it “spectacularly” wrong after a revamp…
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NewsHomepride backs Wallace & Gromit charity push
Homepride has launched limited-edition packs of flour…
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Analysis & FeaturesChristmas TV ads 2014: our experts rate all the supermarket ads
From uber reality to pure escapism, our experts give their verdict on the supermarket Christmas ads…
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NewsKinder adds to its chocolate range with sharing bags
Booming chocolate brand Kinder is being expanded into sharing and countline bags next year…
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NewsMarks & Spencer tops poll of consumers' favourite Christmas advertising
Marks & Spencer has come top in a consumer poll of Christmas TV ads.
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NewsMorrisons takes giant Christmas pudding on the road to drive festive sales
Morrisons is sending a giant Christmas pudding-shaped car round the UK to give out vouchers and free food as part of the supermarket’s Christmas Special campaign.
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NewsCadbury ties up with celebs for festive ad campaign on ITV
Mondelez has unveiled a major ITV festive marketing drive for its Cadbury brand, including tie-ups with a host of celebs…
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NewsRevealed: Coupe's chart to propel Sainsbury's forward
This is the chart that underpins Sainsbury’s new strategy – an analysis of how much customers care about products versus w…
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NewsWaitrose boosts availability of Thanksgiving food and drink
Waitrose is boosting availability of Thanksgiving-related products in response to a “surge” in the festival’s popularity…
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Comment & OpinionNew ways of disseminating traditional values
The release of UK retailers’ Christmas TV adverts is now more hotly anticipated than the race for the Christmas No 1…
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NewsSainsbury's ad recreates WWI Christmas Day truce
Sainsbury’s has unveiled its 2014 Christmas ad offering - honing in on the 1914 Christmas Day truce between British and German soldiers in a highly-emotive advertising campaign
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NewsM&S and Interflora trademark battle continues
The 2013 High Court injunction effectively preventing Marks & Spencer from bidding on the Interflora trademark in the Google advertising programme AdWords remains in place, at least temporarily, the Court of Appeal has said.