All Marketing articles – Page 278
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Comment & OpinionSpread bets: 10 sure-fire design winners in our Dairymen challenge
The spread category is need of a little sexing up - so we asked design agency Springetts to work its magic
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NewsPremier readies first-ever TV ad campaign
Booker’s symbol group Premier is to make its TV debut next week as it kicks off a year-long campaign to increase the presence of the brand.
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Analysis & FeaturesIce cream ad spend surges with Magnum leading the way
Ice cream’s top 10 advertisers have spent £9.3m, a rise of 30.7%, on ad space alone.
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Analysis & FeaturesHumour, cash and free ice cream: how brands use social media
Häagen-Dazs reached more people on Facebook than any other ice cream brand this summer, analysis carried out exclusively for The Grocer has revealed. This article is part of our Ice Cream Report 2014. The brand inspired more than 70,000 interactions in under a month with a photograph of its ...
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NewsM&S’ latest food ad campaign looks to ‘raise the bar’
Marks & Spencer is to tempt the “increasingly exotic” tastebuds of British consumers with its new ‘Only M&S’ ad campaign, launching tomorrow (2 September).
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NewsDr Oetker Ristorante pizza gets £4m push
Dr Oetker is to embark on its biggest-ever marketing campaign for its Ristorante pizza range
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NewsYazoo to launch two yoghurt smoothie drinks
Friesland Campina UK is to make its first foray into the yoghurt smoothie drink category
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NewsBirds Eye Fusions join new Steamfresh range
Birds Eye is relaunching its microwaveable Veg and Rice Fusions ranges under new umbrella brand Steamfresh
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NewsMondelez fuels sweet biscuit sector with Chips Ahoy!
Mondelez is bringing its $800m US cookie brand Chips Ahoy! to the UK, which it believes will be bigger than Oreo in five years
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NewsAspall cider develops new look for core range
Cider manufacturer Aspall has revamped the branding across its core range, which is rolling out to stores now
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NewsAndrew Gray promoted to group marketing director at BAT
British American Tobacco has named Andrew Gray as its new group marketing director
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NewsTesco to brainstorm health strategies for web in hackathon
Tesco is set to bring together 100 web developers, marketers, designers and entrepreneurs for a 48-hour “hackathon”…
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NewsMini roast dinner push by Eblex during Coronation Street
Eblex is looking to reignite interest in roast dinners with TV push Jetpack Journey Home…
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NewsMy Kipling gets £10m 'life is better with cake' campaign
Premier Foods is injecting £10m into its Mr Kipling cake brand with the rollout of a major new marketing campaign…
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NewsJack Daniel’s marks birthday month with limited-edition can
Jack Daniel’s is to launch a redesigned limited edition can of its premix whiskey and cola as the brand gears up for a month of birthday celebrations.
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NewsNicorette has a fit of the vapers as ad slams e-cigarettes
E-cigarette makers angered by Nicorette ‘don’t vape’ ad campaign…
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NewsPortman Group slaps Diageo's wrist over promo unit
Diageo has said it disagrees with a ruling by the Portman Group’s complaints panel that one of its promotional counter top units breached guidelines by encouraging binge drinking.
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Comment & OpinionPeter Andre takes Iceland back to the future
Iceland has announced the new face of its ad campaign will be none other than “TV presenter, songwriter and chart-topping singer” Peter Andre, of Mysterious Girl fame
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NewsTesco gives Notting Hill stores a Carnival makeover
Tesco is supporting this year’s Notting Hill Carnival with in-store displays, offers and sponsorship of a float in the street party’s parade.
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NewsBirds Eye brings ‘warmth’ to frozen food with design revamp
Birds Eye has unveiled a new logo and revamped packaging across its entire range as it aims to bring “warmth and personality” to its portfolio. The move forms part of parent company Iglo Group’s £60m Europe-wide brand relaunch, which is intended to shift the perception of frozen food from a ...