All Marketing articles – Page 280
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NewsYazoo Yogurt Smoothie gets £3m marketing push
FrieslandCampina is supporting the recent launch of its Yazoo Yogurt Smoothie with a £3m push including a prime-time TV ad.
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NewsBudweiser offers designated drivers a festive jumper
Budweiser is giving drinkers the chance to win a Christmas Jumper for their designated driver.
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NewsBrewDog is Fast 50's top dog as growth soars to new high
Supermarkets might be struggling, but sales growth rates among the UK’s privately owned fmcg suppliers are the highest sin…
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NewsMorrisons: 'million shoppers have signed up for Match & More'
More than one million consumers have signed up for Morrisons’ Match & More price-matching/loyalty scheme, the retailer has…
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ProfilesScottish mackerel gets in-store push at Japanese supermarket chain
Scottish mackerel is being promoted in store at one of Japan’s largest supermarket chains.
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Analysis & FeaturesAlcohol merchandising: 10 winning ways to stand out
From a mobile tuk-tuk bar to free-standing display units featuring everything needed to whip up a cocktail, alcohol brands are pulling out all the stops to stand out on shelf.
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Analysis & FeaturesSherry and port given a 21st-century makeover
The Grocer commissioned global branding agency Coley Porter Bell to blow the proverbial dust off port and sherry and drag them into the 21st century…
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Analysis & FeaturesCarling is booze's biggest ad spender as investment surges 35%
Heritage and craftsmanship were the focus of alcohol’s biggest advertising spenders this year, as cider brands championed their roots in TV ads.
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Analysis & FeaturesSize matters: Blossom Hill 'most social' as fans question 50cl launch
Blossom Hill reached more people on Facebook than any other alcohol brand this year, exclusive research for The Grocer has revealed.
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NewsHobgoblin hosts online Halloween gameshow
Hobgoblin is marking Halloween with an online live-streamed gameshow called Wheel of Misfortune.
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NewsCathedral City and McCain team up for jacket spud promo
Cathedral City and McCain have teamed up for a shopper marketing campaign to promote jacket potatoes and cheese as a winter meal.
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Comment & OpinionHashtags are only useful for brand messaging if used correctly
Turn on your TV and watch an ad for anything from frozen peas to the latest family saloon, and you will usually find a has…
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NewsPalmer & Harvey appoints Jez Pegg as its new sales and marketing director
Palmer & Harvey has appointed Jez Pegg to the new role of sales and marketing director
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NewsLet There Be Beer campaign gets new name, new support and new TV ad
Industry-wide beer marketing campaign Let There Be Beer has been relaunched as There’s A Beer For That.
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NewsCrosse & Blackwell Best of British soup activity gets £1m push
Crosse & Blackwell is to spend a further £1m on a TV and outdoor push for its Best of British soups…
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NewsFlorette's introduces baby kale to the UK single leaf sector
Florette is supporting its launch of the UK’s first baby kale leaves with a marketing push in 2015…
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NewsDiageo launches major campaign to boost Baileys brand
Diageo is launching a major push for Baileys as it looks to bring new and lapsed users to the brand…
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NewsArla-style dairy marketing push would face funds issue
As Arla this week kicked off a marketing push encouraging the public to support dairy farmers…
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NewsMarketing, Advertising and PR Awards 2014: the winners
Flying saucers, a disappearing island and a clever riposte to Russia’s anti-gay laws…
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NewsTwinings unveils 'biggest innovation programme ever' in tea
Twinings has unveiled what it claims is the biggest innovation programme ever seen in the UK tea category…