All Marketing articles – Page 280
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NewsMorrisons uses crowdsourcing to create wine blend
Morrisons has teamed up with Australian winery Rosemount Estate to crowdsource a ‘shoppers’ choice’ wine blend…
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NewsFever-Tree premium cola debuts in Spain
Mixer specialist Fever-Tree has launched a premium cola into the Spanish off-trade…
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NewsCadbury Dairy Milk unwraps a street in first festive campaign
Iconic chocolate brand Cadbury today launches its first-ever festive TV ad campaign, after turning an entire London street the colour purple.
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NewsTesco strikes nostalgic note with Christmas advert
Tesco’s 2013 Christmas advert opts for a hefty dose of nostalgia and a soundtrack by ageing rocker Rod Stewart in an ad that prefers realism to the airbrush.
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NewsMorrisons adds Ant & Dec to festive campaign
Morrisons’ big Christmas TV advert is set to debut tomorrow night during Coronation Street on ITV.
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NewsAsda Christmas ads shun celeb approach to focus on value
Asda has taken a swipe at the “celebrity-filled” campaigns of its rivals as it prepares to launch this year’s Christmas TV ad campaign.
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NewsArla rebrands Tickler Cheddar under Castello brand
Arla is moving its Tickler Cheddar under the Castello speciality cheese brand, with new, co-branded packs rolling out to the multiples this month.
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Comment & OpinionMarketing your product online: Four key steps
Brand owners need to be aware of the challenges online retail poses. The four key steps are essential to making a brand stand out online.
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NewsWaitrose Christmas ad plays up charity credentials
Waitrose has highlighted the work the supermarket does for charities and local communities in its Christmas ad campaign.
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NewsWill Sainsbury's judicial review gamble backfire?
Sainsbury’s has a “reasonable” chance of success in its fight against Tesco Price Promise.
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NewsThe Grocer's MAP Awards reward the top cats of marketing
Of the 12 brilliant campaigns recognised at The Grocer’s MAP Awards this week, two stood out…
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NewsThe Grocer MAP Awards 2013: The winners
The complete list of winners from the 2013 Grocer Marketing, Advertising and PR Awards.
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Comment & OpinionSocial media promotions are rife with pitfalls
At first glance, running a promotion on social media platforms appears simple. But brands must tread carefully…
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NewsCo-op's Christmas campaign invites shoppers to relax
The Co-operative Group launches its Christmas multi-media marketing campaign today, aiming to showcase the retailer’s festive food offering and remind consumers about the convenience of its store locations.
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NewsJaffa Cakes fans go slime bobbing for Halloween
Jaffa Cakes fans have been slime-bobbing for the limited-edition ‘Lime & Slime’ flavour of the popular snack.
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NewsLidl promotes Deluxe Christmas range with first-ever TV ad
Lidl is expecting record sales of its Deluxe food range this Christmas as it debuts its first-ever television ad tomorrow.
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NewsM&S teases ‘fairy tale’ Christmas ad
Marks & Spencer has taken inspiration from Alice in Wonderland and The Wizard of Oz for its Christmas TV ad campaign.
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NewsSainsbury’s takes Tesco Price Promise fight to High Court
Sainsbury’s is refusing to give up its fight against Tesco’s Price Promise and is taking the Advertising Standards Authority’s decision to clear ads for the scheme to a Judicial Review.
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NewsCaptain Morgan gets Spiced up by revamp from Diageo
Diageo is unveiling a new look for Captain Morgan Original Spiced Gold and is backing it with a £9m marketing spend…
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NewsIceland's romantic Christmas ad to focus on product quality
Iceland is leaving its famous Kerry Katona- style advertising style behind it in a bid to portray a ‘classier’ image…