All Marketing articles – Page 285
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NewsRibena health claims rapped by ASA
Ribena has been rapped by advertising watchdogs for altering the wording of EU authorised health claims to be more consumer friendly.
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Comment & OpinionMorrisons wings it
When Morrisons decided to beam an advert for a baguette onto the 54m-wide wings of the Angel of the North last Friday night, it can’t have imagined the furore that would result.
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NewsDairy UK website plays up how industry 'Makes a Difference'
Dairy UK has kicked off a campaign to boost the profile of the dairy industry in Westminster…
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NewsWheyhey adds handheld frozen yoghurt to protein-rich range
Wheyhey – supplier of protein-enriched ice cream – is extending into frozen yoghurt with its first handheld line…
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NewsVeet hair removal range boosted by three new products
Reckitt Benckiser has added a trio of products to its Veet portfolio…
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NewsPreVent targets supermarkets following Robert Dyas listing
Natural insect repellent brand PreVent is looking to secure supermarket listings following its launch in Robert Dyas…
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NewsHarris + Hoole unveils 'Coole' iced drinks range
Harris + Hoole, the Tesco-backed chain of coffee shops, has launched its first iced coffee drinks…
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NewsNisa introduces upselling units
Nisa is encouraging its members to increase their sales by upselling…
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NewsB&M Bargains plans to double estate to 800 stores
B&M Bargains plans to more than double the size of its estate in the coming years, The Grocer has learnt…
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Comment & OpinionPot Noodle's annoying towel makes Brazil look bleak
In 2001, the creators of South Park introduced Towelie – a deliberately pointless, drug-addled anthropomorphic towel…
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NewsPortman Group alcohol portion control 'set to trigger row'
A major row is brewing over industry plans to bring in new portion controls for high-strength alcohol…
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Comment & OpinionHalal sector is bursting with potential
It is ludicrous that with a spending power of £30bn a year, a whole consumer group and category is ignored: Muslims…
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NewsBooths buyer events result in more than 100 listings
Booths has listed over 100 new suppliers since launching a new approach to buying designed to attract smaller companies…
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Analysis & FeaturesFrom Oculus Rift to Google Glass - is the VR shop coming?
Wearable technology could soon enable customers to shop in virtual stores from the comfort of their home…
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Category ReportFocus on Crisps, Nuts & Snacks
We’ve eaten 7,600 more tonnes of snacks in the past year. Can ‘healthy’, posher lines backed by celebs sustain growth?…
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NewsOnken signs Lisa Faulkner for yoghurt campaign
Onken has launched a campaign with MasterChef winner Lisa Faulkner and nutritionist Angela Dowden to encourage consumers to use yoghurt as an ingredient in cooking.
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NewsMorrisons slashes 1,200 prices in major marketing blitz
Morrisons is permanently slashing the prices on 1,200 everyday essentials as it looks to rebalance its price proposition and help it fight back against the discounters.
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NewsIceland sponsors Paul O’Grady ITV show
Iceland has said it will champion its teatime meals offer with its new sponsorship of ITV’s 5pm Paul O’Grady Show.
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NewsWanis brands score deal to sponsor celeb football event
Nrich milk drink and Carib Lager have struck a deal to sponsor celebrity football tournament Soccer Six.
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NewsBrewdog takes swipe at Portman Group over Dead Pony Club ruling
Brewdog has responded to a ruling from the Portman Group that packaging for its Dead Pony Club beer broke alcohol marketing rules in characteristically bullish fashion.