All Marketing articles – Page 285
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NewsTesco focuses on quality message with new campaign
Tesco is to retreat from the supermarket price war with a marketing strategy to improve its reputation for quality.
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NewsMessi signs for PepsiCo TV promo
Footie ace Lionel Messi has been signed up for a new link-up between Doritos and Pepsi Max.
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My Alternative CVLucy Green, Marketing manager at Kimberly-Clark
Marketing manager at Kimberly-Clark on Sister Sledge, flushing baby wipes down the toilet and the realism of French cinema
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NewsCollard is marketing and ops director at Morrisons
Morrisons has described its new marketing and operations director Nick Collard…
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NewsFelix Goody Bags target treat market
Nestlé Purina is targeting the burgeoning pet treat market with a new range under the Felix brand
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NewsNew body to push pole and-line caught tuna
A new professional body for the tuna industry is looking to boost sales of pole and line-caught tuna
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Analysis & FeaturesIsn't Tesco's improved value range rather... Everyday?
Branding experts agree Tesco’s revamp is a start - but only that, given the increasing sophistication of its rivals’ budget own labels.
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NewsLevi Roots now an animated cartoon
Levi Roots has teamed up with Wallace & Gromit creators Aardman Animations for the TV advertising
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Comment & Opinion
Want great summer sales? Plan ahead
With the 2012 Olympics just around the corner, retailers in London and other host locations will soon see a dramatic increase in the number of potential customers passing by.
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News
Marketing boss Lancaster quits Morrisons
Richard Lancaster has quit Morrisons just months after being handed a beefed-up role as corporate marketing and operations director.
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NewsTesco sparks adland scramble with £110m advertising review
Tesco has sparked a battle for its estimated £110m advertising account, as it seeks to breathe new life into the brand after its turbulent recent performance.
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NewsBudweiser ad rapped for linking drinking with sex
AB InBev has been rapped by the advertising watchdog over a radio spot for Budweiser that linked drinking with sexual success.
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NewsTV ad debut for Kinder chocolate
Ferrero’s Kinder Chocolate hits TV for the first time this month.
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News
The stripes are gone as Tesco rethinks its budget own label
Tesco will shift the focus of its marketing from price to quality after replacing…
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NewsLurpak sampling success in Jempson's
Lurpak has hailed the success of cross-category sampling in Jempson’s, which recreated the Arla brand’s…
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NewsRustlers blonde wins Grocer cover award
The Grocer’s readers have given the award for the best Grocer front cover of 2011 to Kepak…
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Analysis & FeaturesWill big brand advertising really click on Facebook?
Ahead of its IPO, Facebook is wooing brands in a bid to boost its revenues. But will users like marketing clogging up newsfeeds?
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NewsBrave link for Disney and Scotty Brand
Albert Bartlett is returning to the movies thanks to a major tie-up with Disney.
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NewsThe Co-op to 'shout' about value with TV push and promotions
The Co-operative Group is planning to “shout value” this year in a bid to shake off consumer perceptions that its food stores are too expensive.
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News
Rowse to kick off £3m honey marketing campaign
Rowse is kicking off a £3m marketing campaign next month to help drive sales in the honey category.