All Marketing articles – Page 284
-
NewsSainsbury’s appeals ASA ruling on Tesco Price Promise ad
Sainsbury’s has lodged an appeal after the ASA rejected its complaint over a Tesco Price Promise advert.
-
NewsMarmite TV ad draws 250 complaints to ASA
Marmite’s latest TV ad has prompted 250 complaints to the Advertising Standards Authority in its first 24 hours on air.
-
NewsMarmite minders save 'neglected' jars in new £2m ad push
Marmite returns to TV for the first time in two years on Monday with an ad that spoofs animal rescue documentaries…
-
Comment & OpinionThe full Alpen’s builders make muesli manly
The builder’s breakfast is a British classic. But have you ever wondered what it’s like in Switzerland?
-
Analysis & FeaturesBig data: the potential of predictive analytics
It’s never been easier to analyse big data, which is why predictive analytics is becoming a key weapon for retailers…
-
NewsSainsbury's ads take aim at Tesco's Price Promise
Sainsbury’s has launched an ad campaign promising to protect customer right to fair comparisons after the Advertising Standards Authority threw out the retailer’s complaint over Tesco’s Price Promise.
-
Analysis & FeaturesAn outpouring of joy - at the £243m boost to the economy
That’s the estimate from the Centre for Retail Research but could ‘event fatigue’ dampen the feelgood factor over the roya…
-
NewsBrewdog rapped by ASA for offensive language
Self-styled ‘punk’ brewer Brewdog has been rapped by advertising watchdogs for using offensive language on its website.
-
NewsPETA resurrects anti-meat 'smoking baby' ad
Less than a month after one of its billboards was banned by advertising watchdog the ASA for comparing eating meat with the dangers of smoking, vegan campaign group PETA is resurrecting the campaign
-
NewsClare Morgan appointed marketing director at Peter's Foods
Clare Morgan has been promoted to marketing director at Peter’s Foods…
-
Comment & OpinionTour de France presents a cycling chance for fmcg brands
For fmcg brands, sports sponsorship is an highly competitive market…
-
Comment & Opinion"So far, there has been little sign of the industry rising to the challenge"
It has been encouraging to see the spotlight back on children’s food in the past couple of weeks…
-
VideosVideo: Tesco’s Love Every Mouthful campaign, behind the scenes
Tesco has given a behind-the-scenes look at its new ‘Love Every Mouthful’ ad campaign, which features members of staff sharing their “passion for food”.
-
NewsTesco unveils 'Love Every Mouthful' ad campaign
Tesco staff are to get a starring role in its new advertising campaign, which launches on Sunday under the strapline ‘Love Every Mouthful’.
-
NewsHeineken ad banned for showing beer drinking at a football game
A Heineken TV ad has been given the red card by advertising watchdogs for showing people drinking at a football stadium.
-
NewsTesco to show its passion for food in major new ad campaign
Tesco is to launch a major new ad campaign at the weekend in its latest drive to woo shoppers.
-
My Alternative CVJudith Denby, chief marketing officer, Krispy Kreme UK
What was your first-ever job?Working as a Saturday girl in the local village bakery, aged 14…
-
NewsMarketing graduate's Yog Oat drink set for launch into Budgens
A new yoghurt and oat drink, launched by a graduate from the University of Sussex, has won a listing with Budgens…
-
Comment & OpinionSupermarkets must make the most of Britain's staycationers
A consumer survey found two-thirds of Britons are taking their summer holiday in the UK this year…
-
NewsEd Pilkington named head of marketing and innovation at Diageo
Ed Pilkington has been named the new Western Europe marketing and innovation director at Diageo…