All Marketing articles – Page 284
-
Comment & OpinionWorld Cup marketing must target shoppers as well as consumers
Major sporting events like the World Cup traditionally represent a business bonanza for UK retail…
-
Category ReportFocus on Meat Free
In the wake of Horsegate, one might have expected meat-free to flourish, but instead sales are flat. What’s gone wrong?…
-
Comment & OpinionThe chosen ones
Which are the ‘most chosen’ fmcg brands in the world? And what are the consumer trends that put them on the map?
-
NewsBenecol ad struck down for misleading health claims
An ad for Benecol yoghurt drinks has been banned by the Advertising Standard Authority for misleading consumers about the drink’s health benefits.
-
Comment & OpinionUnilever makes Peace
Unilever’s Lynx Peace marketing campaign has been kicking up a stink this week, as the deodorant brand landed itself in hot water over the “co-opting” of the CND’s peace logo.
-
NewsDanone Oykos yoghurt puts hunks on spoons
Danone’s Oykos is calling on the British public to nominate the hunks in their lives…
-
NewsMaynards Discovery Patch hedgehogs make TV debut in Aardman ad
Maynards is bringing its Discovery Patch sub-brand to TV for the first time…
-
NewsYe Olde Oak follows Tesco boost with kids range and TV ads
Hot dog supplier Ye Olde Oak has launched a kids’ range and is advertising on TV for the first time in more than 25 years…
-
NewsLittle Dish revamps its kids' food portfolio
Little Dish has refreshed its portfolio with new and improved recipes…
-
NewsGoodfella's Takeaway pizza offers tear-top authenticity
Goodfella’s has relaunched its Takeaway sub-brand to make it closer to an “authentic takeaway experience”…
-
NewsKerry gets behind Wall's with breakfast sausage campaign
Kerry Foods has launched a £1.5m marketing push to promote Wall’s sausages…
-
NewsPizza Express salad dressings go chilled
Pizza Express salad dressings are being expanded into chilled…
-
NewsMini Babybel gets kitted out for World Cup
Bel UK is rolling out five million Mini Babybel packs with football-themed wrappers to capitalise on the forthcoming FIFA …
-
NewsPG Tips Monkey to appear on new clothing ranges
PG Tips mascot Monkey is to feature on two new clothing ranges…
-
NewsHolland's launches Guinness steak pie
Lancashire baker Holland’s has partnered with Diageo to launch a Steak & Guinness pie…
-
NewsDried fruit supplier Maxwell Foods pitches Peppa Pig raisins
An Australian dried fruit supplier has opened a UK office and launched Peppa Pig snack raisins…
-
NewsTesco adds contactless payment to 500 London stores
All 6,000 payment points in Tesco’s London stores have been upgraded to accept contactless payments…
-
NewsTesco targets kids' drinks in alliance with Action on Sugar
Tesco is planning a major crackdown on sugar in soft drinks after joining forces with the Action on Sugar campaign…
-
Analysis & FeaturesBrazil grocery country report: Supermarket samba!
Brazil is growing fast, but who are the major players in grocery, and what are UK brands doing to gain a foothold?…
-
Comment & OpinionGluten-free market bursting with potential says Mrs Crimble's
The UK gluten-free market is now worth over £175m and saw the highest number of launches of any food category last year…