All Marketing articles – Page 284
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My Alternative CVMy alternative CV: Helen Blackburn, Daioni
Sales & marketing manager, Daioni, on her magical spa, mopeds and Johnny Depp
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NewsAirwaves revamped with the 'pow' factor
Wrigley is looking to breathe new life into its £42m Airwaves brand after turning around the performance of category powerhouse Extra.
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NewsNew Repair & Protect lines from Sensodyne
Sensodyne is expanding its £10m Repair & Protect toothpaste with two new variants.
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NewsZari aims to be home-grown rival to Pink Lady
Apple grower AC Goatham & Sons is gearing up for its first marketing push for the Zari apple in a bid to establish a UK-grown contender to Pink Lady in five years.
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NewsKids lunchbox cartons arrive for Sunny D
Sunny D is continuing its resurgence by expanding into cartons for children’s lunchboxes.
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My Alternative CVMy alternative CV: Peter Cox
What was your first-ever job? Mowing lawns while I was at university.
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Comment & OpinionA right royal knees up?
There’s huge potential in the Jubilee for us and we’re working hard behind the scenes to make sure our retailers maximise this potential
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Comment & Opinion
We should market healthy products to kids
This year saw many of Europe’s big food and snack companies sign an enhanced ‘pledge’ to promise not…
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NewsDemographic profiling at George
Asda is deploying a new system to predict which items of George clothing will prove most popular in its individual stores
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NewsG's takes Fresh & Naked into tomatoes, peppers and cukes
Salad supplier G’s Fresh is pushing further into branded produce with the addition of tomatoes, peppers and cucumbers to its Fresh & Naked brand.
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NewsCostcutter ready to push Kwiksave
Costcutter is set to roll its new Kwiksave fascia out to more retailers following the official opening of the first store last weekend.
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Analysis & FeaturesHow to sell meat and fish online
Meat, fish and poultry can be a tricky sell for mainstream online retailers.
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NewsKerry's all-natural ham campaign
Kerry Foods is gearing up to launch a £3m campaign to support its relaunched ‘100% natural’ Richmond Ham.
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Comment & Opinion
Don't crumble in the face of the Cookie Law
Last May, the Information Commissioner gave industry much-needed breathing space by deferring for one year the deadline for compliance with the ‘Cookie Law’.
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NewsPilgrims Choice cowboy to hit TV
Pilgrims Choice has taken a leaf out of Cravendale’s book by teaming dairy with the Wild West in a off-the-wall new TV ad.
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NewsCravendale PETs challenge cola
Arla is trying create an on-the-go market for milk - and take on soft drink giants Pepsi and Coke…
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NewsWaitrose: brand matching pledge is ‘seminal moment’
Waitrose’s pledge to match Tesco prices on all branded grocery products is a “seminal moment”…
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Comment & Opinion
Don't neglect the basics!
I am not a great television watcher, but I do enjoy Mad Men and the way it explores the creative treatment that used to surround brands’ advertising.
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NewsFish finger the ‘everyday hero’ of Tesco's TV fightback
Tesco is hitting back at its rivals – armed with a fish finger sandwich and a fistful of British-grown spuds.
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NewsJepson is Heinz chief marketing officer
Heinz has promoted Giles Jepson to the role of chief marketing officer.