All Marketing articles – Page 288
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InterviewsGreater Sporting Knowhow
Peter Harding has a secret weapon. The UK boss of GlaxoSmithKline tells us how he’s warming up for a “year of sport”.
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Comment & Opinion
Girls smell too in Lynx's brave new world
Lynx users live in a world where every woman is a model-in-waiting desperate to tear off her clothes. That may be a side-effect of using aerosols in a confined space.
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News
Can Symington's pasta baked in a box win over the younger consumer?
Symington’s is hoping to attract younger shoppers to the savoury dried pasta market with a new Bake in a Box format.
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Comment & Opinion
Take care: online ads are now on ASA radar
Recent events have proved conclusively that the advertising watchdog’s bite can be every bit as bad as its bark when it comes to online adverts by grocery businesses.
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NewsAdvertising watchdog stands firm on ban for Aldi’s Swap and Save
Aldi has failed to overturn the ban on its Swap and Save 40% ads.
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NewsAgony uncles turn grooming gurus in new Foster's ad
Foster’s agony uncles Brad & Dan return to TV tomorrow (1 February) – this time giving advice to a Brit with a hairy back.
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News‘Life of Loyd Grossman’ leads Premier’s £50m ad push
Premier Foods is launching a new ad push for Loyd Grossman as part of previously announced plans to double the marketing spend on its key brands in 2012.
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Comment & Opinion
Now's the time to inspire as well as promote
The one hard question grocery brands should be asking themselves is, ‘how do I get my brand back on to the shopping list?
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Comment & Opinion
The loyalty equation is usability vs visibility
The power of social media to conflate our private and work lives has recently hit the headlines, with Olympics volunteers banned from discussing the Games online.
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Analysis & FeaturesBring back a brand
Why do some retro comebacks work, while other revivals bomb? Which are most ripe for resurrection?
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Analysis & FeaturesWhen suppliers told porkies
Today regulation of health claims is getting ever tougher. But 150 years ago, quackery and exaggeration abounded.
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Analysis & FeaturesHas The X Factor lost its shine as a big time advertising slot?
The X Factor had a rocky ride this year - viewers switched off in their millions and it was linked to the riots. Will it put off advertisers?
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NewsSaucy Fish Co ads to get national TV slots
The Saucy Fish Co is to make its debut on national TV after sales soared by up to 300% in the wake of a regional TV ad earlier this year.
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News
Aunt Bessie's takes wing as best ad
Unilever spent millions on its Lynx ‘angels’. But the most memorable ad of 2011 was a more modest affair.
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Category ReportTop Campaigns of the Year: 51- 64
Which brands delivered the most entertaining and memorable TV ads in the past year? Nielsen analysed every fmcg ad aired to find out
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Category ReportTop Campaigns of the Year: 41- 50
Which brands delivered the most entertaining and memorable TV ads in the past year? Nielsen analysed every fmcg ad aired to find out
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Category ReportTop Campaigns of the Year: 31- 40
Which brands delivered the most entertaining and memorable TV ads in the past year? Nielsen analysed every fmcg ad aired to find out
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Category ReportTop Campaigns of the Year: 21- 30
Which brands delivered the most entertaining and memorable TV ads in the past year? Nielsen analysed every fmcg ad aired to find out
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Category ReportTop Campaigns of the Year: 11- 20
Which brands delivered the most entertaining and memorable TV ads in the past year? Nielsen analysed every fmcg ad aired to find out
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Category ReportTop Campaigns of the Year: 1- 10
Which brands delivered the most entertaining and memorable TV ads in the past year? Nielsen analysed every fmcg ad aired to find out