All Marketing articles – Page 288
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NewsASA extinguishes JTI ads attacking plain cigarette packs
The Advertising Standards Authority has ruled against Japan Tobacco International over an advertising campaign it ran in July 2012.
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NewsThe Grocer Marketing, Advertising & PR Awards
The Grocer Marketing, Advertising & PR Awards are a marque of effective creativity and outstand business performance across all marketing…
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NewsKFC flies the flag for its Red Tractor chicken
KFC launched a £2.5m ad campaign this week to ensure its consumers are in no doubt over the origin of its chicken…
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NewsLads' mags get display guidance from ACS
Shop managers can now benefit from new guidance from the Association of Convenience Stores on how to display lads’ mags discreetly.
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NewsSodaStream drops bid to overturn TV advert ban
SodaStream has backed down in its defence of an advert that was banned by TV watchdogs, citing costs.
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NewsCoca-Cola unveils anti-obesity ads and stevia Sprite drink
Coca-Cola is kicking off a major anti-obesity push with a new advert and the replacement of Sprite with a low-calorie stevia version.
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Comment & OpinionGalaxy ghouls fail to make the most of Audrey Hepburn return
She’s not the first movie star to have been raised from the dead by adland, but Audrey Hepburn is the most beloved yet
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NewsBrothers redesigns cider to appeal to consumers in their 30s
Brothers Cider is being revamped with a new look and marketing to attract a more mature audience…
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Analysis & FeaturesBanking on data to trap spend
Supermarkets aren’t the only ones mining customer data to target offers more effectively…
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Analysis & FeaturesIf they don't want girly beers, what DO women want?
It hasn’t worked for beer, but is there still a market for brands that are specifically targeted at women?…
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NewsBeckham to star in new Active Kids ad for Sainsbury’s
A Sainsbury’s ad featuring David Beckham and Paralympian Gold medallist Ellie Simmonds will air during the Emmerdale advert break on Tuesday (26 February) to flag up its 2013 Active Kids voucher scheme.The sports professionals, who are both ambassadors for the retailer’s Active Kids campaign, will be shown reminiscing about their ...
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NewsMondelez looks to boost Dairylea sales with moo-ing packs
Mondelez is rolling out “moo-ing” packs of Dairylea as part of a £1.2m promotional drive…
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NewsKerrygold brings back 'Butterman' after sales and share rise
Kerrygold is hoping for another boost to its sales and market share when its Butterman ad returns to TV next week…
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NewsLoyd Grossman and Oxo to get TV ad boosts from Premier Foods
Premier Foods is launching new TV campaigns for its Loyd Grossman, Oxo and Bisto brands…
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NewsPussy energy drink pleads purity in new marketing push
Pussy Drinks is spending £5m on a poster campaign for its risqué energy drinks brand…
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NewsASA throws out complaints over Morrisons Christmas TV ads
The Advertising Standards Authority (ASA) has ruled in favour of supermarket chain Morrisons after complaints were received against two of its TV advertisements.
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NewsWeetabix interactive gaming app falls foul of advertising watchdog
Weetabix has been ordered to scrap an interactive gaming app by the Advertising Standards Authority (ASA) on the grounds that it “exploited children’s credulity and vulnerability”.
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Comment & OpinionEric Cantona finds comfort on cold Kronenbourg farm
Heineken has hit the back of the net with this Kronenbourg 1664 ad…
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NewsCadbury goes back to Joyville with Dairy Milk ad
Cadbury Dairy Milk will be back on TV from next Wednesday (13 February) as part of a £7m marketing push…
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NewsAnchor launches first cross-range campaign
Arla is to launch its first cross-range push on Anchor and a campaign for Lurpak…