All Marketing articles – Page 288
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NewsPatrick Allen, former marketing boss at The Co-op Group
Allen started his career working as an apprentice on his uncle’s fruit and veg stall in Bury…
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NewsSophie Birrell moves from GSK to Lily's Kitchen
Lily’s Kitchen has named Sophie Birrell as its new marketing manager…
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ProfilesSFC's finger lickin' chicken
The take-home chicken brand partnering with The Simpsons, eyeing up the airlines and branching out overseas…
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NewsTesco Finest to sponsor Downton Abbey series 4
Tesco has announced the first-ever TV sponsorship for its premium own-label Tesco Finest range.
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Comment & OpinionMarmite maltreaters shamed in winning ad
Marmite’s new TV ad has apparently prompted hundreds of complaints to the ASA…
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News
Marmite ad furore leads Unilever to donate £18,000 to RSPCA
Unilever has donated £18,000 to the RSPCA following the outcry over the company’s Marmite TV ad.
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NewsMorrisons picks DLKW Lowe and FutureBrand for creative strategy
Morrisons has retained its advertising agency DLKW Lowe in partnership with FutureBrand following a review of creative and marketing agencies.
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NewsSainsbury’s appeals ASA ruling on Tesco Price Promise ad
Sainsbury’s has lodged an appeal after the ASA rejected its complaint over a Tesco Price Promise advert.
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NewsMarmite TV ad draws 250 complaints to ASA
Marmite’s latest TV ad has prompted 250 complaints to the Advertising Standards Authority in its first 24 hours on air.
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News
Marmite minders save 'neglected' jars in new £2m ad push
Marmite returns to TV for the first time in two years on Monday with an ad that spoofs animal rescue documentaries…
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Comment & OpinionThe full Alpen’s builders make muesli manly
The builder’s breakfast is a British classic. But have you ever wondered what it’s like in Switzerland?
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Analysis & FeaturesBig data: the potential of predictive analytics
It’s never been easier to analyse big data, which is why predictive analytics is becoming a key weapon for retailers…
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NewsSainsbury's ads take aim at Tesco's Price Promise
Sainsbury’s has launched an ad campaign promising to protect customer right to fair comparisons after the Advertising Standards Authority threw out the retailer’s complaint over Tesco’s Price Promise.
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Analysis & FeaturesAn outpouring of joy - at the £243m boost to the economy
That’s the estimate from the Centre for Retail Research but could ‘event fatigue’ dampen the feelgood factor over the roya…
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NewsBrewdog rapped by ASA for offensive language
Self-styled ‘punk’ brewer Brewdog has been rapped by advertising watchdogs for using offensive language on its website.
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NewsPETA resurrects anti-meat 'smoking baby' ad
Less than a month after one of its billboards was banned by advertising watchdog the ASA for comparing eating meat with the dangers of smoking, vegan campaign group PETA is resurrecting the campaign
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NewsClare Morgan appointed marketing director at Peter's Foods
Clare Morgan has been promoted to marketing director at Peter’s Foods…
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Comment & OpinionTour de France presents a cycling chance for fmcg brands
For fmcg brands, sports sponsorship is an highly competitive market…
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Comment & Opinion"So far, there has been little sign of the industry rising to the challenge"
It has been encouraging to see the spotlight back on children’s food in the past couple of weeks…
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VideosVideo: Tesco’s Love Every Mouthful campaign, behind the scenes
Tesco has given a behind-the-scenes look at its new ‘Love Every Mouthful’ ad campaign, which features members of staff sharing their “passion for food”.