All Marketing articles – Page 291
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NewsUBUK aims for the Sweeet spot with McVitie’s relaunch
McVitie’s biscuits will play up their “emotional” connection to consumers in a £12m relaunch of the brand.
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NewsGinsters and Pukka Pies line up new ad campaigns
Marketing activity is set to heat up in the pies and slices market as Ginsters and Pukka Pies launch new ad campaigns…
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NewsThorntons launches premium chocolate range at its own stores
Thorntons is going after “discerning chocolate lovers” with a new premium range exclusively for its own stores…
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Comment & OpinionKit Kat shows it's a big deal with Tokyo boutique
Like Tom Waits, Alphaville and Godzilla, it seems Kit Kats are big in Japan…
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NewsHeinz and Kingsmill link for beans on toast cross-promotion
Heinz Beanz and Kingsmill 50/50 have joined forces to promote eating beans on toast…
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NewsHello Kitty rolls out range of Bazooka sweet collectibles
Hello Kitty is joining the Bazooka Candy Brands products portfolio with a range of collectibles…
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NewsRustlers replaces girls with 'hunger monkey'
Rustlers is dropping scantily clad girls from its ads and replacing them with a “hunger monkey”…
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NewsMarfrig hires World Cup 'co-ordinator' Vincent Gaillard
Marfrig has kicked off its 2014 FIFA World Cup sponsorship plans by appointing a ‘global co-ordinator’…
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NewsMySupermarket plays up Precision Marketing service
MySupermarket.co.uk claims its Precision Marketing platform is “changing the rulebook” on how fmcg brands market products…
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NewsSodaStream UK to sponsor Channel 4’s The Jump
SodaStream UK is to sponsor Channel 4’s new winter sports-themed reality show, The Jump, which begins airing on Sunday.
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NewsKingsland Wines and Spirits creates marketing director role
Independent wine supplier Kingsland Wines and Spirits has appointed a new marketing director to help drive its branded proposition.
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NewsHeinz revamps low-salt, low-sugar beans
Heinz is hoping to re-invigorate the ‘healthy’ beans sector with a refresh of its reduced salt and sugar variant.
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Comment & OpinionSupermarkets need to rethink their brand strategies
The end-of-year trading results of the supermarkets were entirely predictable…
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Comment & OpinionA killer opportunity
Brands are seeing huge opportunities in sponsoring gaming teams - that is, professional video gamers…
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NewsMcColl's to repeat Christmas Day openings after successful 2013
McColl’s Retail Group plans to open more stores on Christmas Day this year following a successful trial last year…
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NewsWrigley adds Wild Berry to Skittles range
Wrigley is extending its fast-growing Skittles brand with a new variant backed by a £10m push including TV…
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NewsRetailers sign up for GSK range review technology
GSK claims new “game-changing” virtual store technology can slash the time it takes to carry out range reviews…
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NewsIglo appoints trio to drive digital and marketing plans
Birds Eye owner Iglo Group has made a trio of new appointments to deliver its new marketing strategy and increase its digi…
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NewsControversial hydration ads help to revive Lucozade Sport
Lucozade Sport is back in growth thanks to a controversial ad campaign highlighting its health benefits.
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NewsSainsbury’s takes fight over ‘values’ to TV in latest campaign
Sainsbury’s is taking its ‘Value of Values’ campaign onto TV screens for the first time.