All Marketing articles – Page 291
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NewsBel UK gets 'le plaisir intense' from Christmas Boursin ads
Bel UK has launched its Christmas campaign with a TV ad for its Boursin soft cheese…
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Comment & OpinionAd of the Week: Southern Comfort is big on confidence
A fat man wobbles across a sunny beach, his only accessories some 1970s sunglasses
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NewsMedjool dates marketing campaign proves success
The Date Growers Bureau has claimed its consumer campaign for Medjool dates has received “extremely positive” feedback…
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NewsBrakes hires Hughes as marketing director
Brakes Group has appointed Dave Hughes as UK marketing director…
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NewsHeston TV show will super-size Um Bongo sales says Gerber Juice
The makers of Um Bongo are hoping Heston Blumenthal drums up fresh interest….
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NewsAdvertising watchdog mulls A2 milk probe
The ASA is considering launching an investigation into A2 milk…
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NewsBulldog targets big increase in UK sales
Natural men’s skincare brand Bulldog is planning to treble the size of its UK business….
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NewsFlorette categorises six appeal of salads
Florette has identified six ‘types’ of bagged salad shopper to help retailers increase penetration….
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Comment & Opinion
Why Anheuser-Busch wants to ground Denzel's Flight
Denzel Washington has received critical acclaim for his portrayal of an alcoholic pilot in Flight….
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NewsHoy and Murray help out at Highland Spring Sports Day
Olympic hero Sir Chris Hoy and tennis coach Judy Murray were both on hand at the annual Highland Spring Sports Day yesterday.
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Comment & OpinionAd of the Week: Knorr gravy pots chef in the shadow of Marco
Knorr’s tie-up with Marco Pierre White seems pretty solid.
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Newstelefonica dynamic insights
A new system allowing supermarkets to track the movement of potential customers by tracing mobiles has been launched,…
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NewsMarketing rules set to be relaxed for low-alcohol drink
Supermarkets and alcoholic drinks companies will be given the green light to promote lower abv products,…
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NewsTop Tea takes on PG Tips with an ethical brew for builders
A new ethical tea range from Nepal is hoping to stir up the hot drinks market next year….
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Profiles
Tim Davie: the PepsiCo marketing vp now running the BBC
Davie joined P&G as a trainee in 1991 after reading English at Cambridge University….
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NewsBower-Nye joins Wrigley as UK & Ireland marketing director
The Wrigley Company has appointed Pamela Bower-Nye as its new UK & Ireland marketing director.
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Comment & OpinionAd of the Week: Waitrose advertises that it isn't... advertising
Like the first spots of rain on a winter’s night, the big Christmas ads have started to drop.
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Comment & Opinion
The plain cigarette pack debate... and the Jody Scheckter row
Sir: MSR Newsgroup CEO Mick Garton states that standardised tobacco packaging could put him out of business….
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Comment & Opinion
Bottled water brands: the only way is ethics... but whose?
My father used to say that if something looks too good to be true, it usually is….