All Marketing articles – Page 291
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Comment & Opinion
Ad of the Week: Easy does it for Air Nectar
After a decade-long drive downmarket, Sainsbury's has far more in common with EasyJet than it once did. Both share an orange livery based on the tans in The Only Way Is Essex. Both get upset if you urinate in the aisles. And now you can...
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NewsTyrrells plans further growth abroad with new marketing boss
Posh crisp brand Tyrrells has appointed Anne-Laure Follie to the new role of international marketing manager as it looks to drive further growth overseas. Follie joined the company in May from Green & Black's where she was global...
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Comment & Opinion
When ignorance isn't Bliss
You know you’re in trouble when you’re being called racist by the Daily Mail. That’s the unlikely position Cadbury found itself in yesterday.
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Comment & Opinion
The only thing worse than being talked about
Few people these days will believe there’s really no such thing as bad publicity. Even so, most marketers would consider a few snarky comments from internet critics a price worth paying for acres of free coverage.
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News
Hogg gets sales and marketing job at Denhay
Richard Hogg is the new sales and marketing director for Denhay Farms. He has more than 25 years' experience in sales and marketing, working for companies including Milk Link, Duchy Originals, Sainsbury's, Tate & Lyle and Dairy Crest....
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Comment & OpinionAd of the Week: The ears and the Body have a crinkled kind of love
Just as kids grow up faster the older you get, Walkers seems to have a new ad out every other week these days. With Lionel Richie still ringing horribly in our ears, Gary Lineker is back yet again, this time frolicking in a billowy Glenn...
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ProfilesThe Human Angle: David Peters, director, sales & marketing, Biovelop AB
What's it like to work for your company? Fun, exciting, challenging, stimulating.
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Comment & OpinionAd of the Week: Strongbow’s sofa saga is more graft than craft
Carlsberg’s new campaign positions it as a ‘reward’ rather than the kind of foaming punishment in a glass over-refreshed rugger-buggers sometimes impose on each other, say. But wait! That acrid smell you whiff is stale Strongbow, the…
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Comment & OpinionAd of the Week: Heineken's late entrance only just worth the wait
Heineken's The Entrance aired globally last year but, like a Hoxton dandy fashionably late to the party, hit UK screens this week.
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NewsMarwood takes up non-executive role in field marketing
Outgoing Spar MD Jerry Marwood has been appointed as a non-executive director of field marketing agency exPD8. He will advise the agency on promotional compliance in c-stores as the agency looks to bolster its presence in grocery....
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Comment & OpinionAd of the Week: Knight of the Rowntree table fails to storm the Pastille
Once you pop, Pringles used to say, you can't stop. That was before the dawn of the obese époque, when we became a bloated nation of beached whales gurgling cholesterol through our lipid-encrusted blowholes. Now if you don't stop after...
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Comment & OpinionAd of the Week: Cravendale changes tack with cats’ new rule of thumb
They say you can tell how crazy a woman is by how many cats she keeps. It's usually one for each time she was jilted at the altar. There's something rather sinister about these purring barometers of post-menopausal desperation, which...
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Comment & OpinionAd of the Week: The Co-op’s call to arms is a very bloodless revolution
You might think DC10's talk about adopting a granny is cynical rhetoric that aims only to mask the wreckage of savage spending cuts, like a razor blade hidden in a cupcake. And you'd be right.
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Comment & OpinionAd of the Week: Aldi’s own-label angel takes a swing at the champ
Thankfully we live in a more tolerant age than when folk hid in kitchens making chugging noises and frothing at the mouth like a possessed Frenchman to convince guests they weren't serving instant coffee.
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Analysis & FeaturesProduct Placement: Brands get their big TV break
From Monday, brands will be able to pay to appear in British TV programmes for the first time. Insiders expect product placement to be worth £100m in five years. But what will the latter-day Hilda Ogdens be pushing? Rob Gray reports
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Comment & OpinionAd of the Week: Beware the poison Bakewell of cakes’ Lucrezia Borgia
Over two decades with the Oxo clan, Lynda Bellingham matured from MILF to glamorous granny, via that awkward menopausal stage at which female BBC newsreaders get sacked. A more sinister change is befalling Mrs Kipling.
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NewsJim Beam turns to sport in new marketing focus
Jim Beam plans to steer its marketing away from rock 'n' roll themes and onto sports to boost its profile as the challenger brand to Jack Daniel's. Annual sales of Bacardi Brown-Forman's Jack Daniel's are 15 times bigger than Jim Beam in...
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ProfilesMy Alternative CV: Lisa Gawthorne, international marketing manager, Panda Licorice
Lisa Gawthorne, international marketing manager, Panda Licorice, on Michael Jackson, meat paste and running
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Analysis & Features
The spread of viral advertising
As more and more people switch off the television and go online for entertainment, advertising is changing. Growing numbers of advertisers are getting more bang from ad budgets by going viral. So how do you get ahead in viral advertising, asks Simon Creasey
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Comment & Opinion
Careers File: Marketing can be a good step to the top, but keep your contacts
I joined my present company two years ago working in the marketing department. I now wish to broaden my roles and skills which area should I apply for, and how?