All Marketing articles – Page 290
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Profiles
The Human Angle: Lucy Mitchell, Marketing Director, SeeWoo Foods
What’s it like to work for your company? It’s exciting and challenging I love food so working with it is always a bonus. Many of the products we import and sell are exotic and unusual, which is really interesting.
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NewsTobacco guilty of ‘cynical marketing’
Sir, Imperial Tobacco’s Richmond Superslims are indeed an innovative answer to tobacco advertising…
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Comment & Opinion
Uncle Ben’s office politics go back to the Seventies
The sprint for the office kettle: a rare chance for the adminisphere’s bottom-feeders to put one over the high-fliers, big-hitters and over-achievers who are promoted ahead of them simply because they work harder, dress properly and didn’t drunkenly…
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Analysis & FeaturesThe antisocial network: how Facebook ‘fans’ can turn foe
Big name brands have a love-hate relationship with Facebook. It lets them ‘engage’ consumers – but acts as a hub for criticism. Guy Montague-Jones reports
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Comment & Opinion
The price must be right, and also feel right
Shoppers’ propensity to spend is largely determined by emotional reactions rather than plain logic, says Terry Green
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Analysis & Features
Food Festivals: The new rock and roll
Food and drink is headlining at a new kind of festival where the music plays second fiddle to grocery brands and celebrity chefs. But how much of an appetite is there for such events, asks Samantha Lyster
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Analysis & Features
Food Festivals: Foodies get streetwise
The British Street Food Awards have progressed from car park jamboree to fashionable food event in just one year. And the trend for street food is here to stay, claims Richard Johnson
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Analysis & FeaturesWill app-augmented reality prove more than just a Blip?
A new smartphone app claims it will change the face of marketing. Vince Bamford downloaded Blippar to check out what it can do
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Comment & OpinionAd of the Week: Off-the-Wall’s Alan joins the sausage roll of legends
Throw Skippy on the barbie and haul Flipper, gasping and wheezing, ashore in the tuna nets. A new animal star is born. While Birds Eye wrestles with the dilemma of whether to pull its polar bear ads, Wall’s has blown the competition off…
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NewsMastercard man Horgan ends Sainsbury’s hunt for marketing chief
Sainsbury’s has finally named its new marketing chief – a year after Gwyn Burr vacated the role. Mark Horgan joins from Mastercard and counts stints at Mars and Nestlé on his CV.
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Comment & OpinionAd of the Week: Gordon’s hunts for its angry Gene
Who better than DI Gene Hunt to shatter the cosy complacency of an English summer garden party? It's lucky everyone in the new Gordon's ad is white, or a race riot might have ensued.
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NewsMicozzi replaces Lyons as Walkers marketing head
Walkers Crisps has appointed Sebastian Micozzi as its new head of marketing, following the departure of Greg Lyons last month. Lyons has been promoted to vice president, marketing of PepsiCo Beverages Canada, where he will report...
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ProfilesThe Human Angle: Sole Nasi, marketing manager, The Fresh Pasta Company
What's it like to work for your company? Fun, exciting and exhausting! We move fast and are always planning the next project.
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Comment & Opinion
It's not you, it's me
Is there such a thing as an amicable divorce? Yesterday Sainsbury’s announced that its 11-year romance with Jamie Oliver is drawing to a close.
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Comment & Opinion
Weathering the Twitter storm
Tesco has lost at least one customer as a result of the News of the World scandal: Labour MP Chris Bryant won’t be shopping there this evening.
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Comment & Opinion
Balancing hacked
Many of us will have woken up this morning to news of the latest depressing twist in the tragic story of Milly Dowler.
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ProfilesGü’s new marketing director Ellie Martin offers Diageo clout
A former Diageo marketing director has joined Gü to oversee advertising, NPD, digital activity and PR. Ellie Martin has stepped into the marketing director post at the premium pud supplier following Meg Farren's promotion to new business...
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News
Marketing chief Wright in exit from Thorntons
Thorntons marketing director Peter Wright has left the chocolate retailer following the completion of its strategic review this week, which will result in the closure of at least 120 stores.Wright, who joined in August 2007, left on...
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News
Davidstow Cheddar for marketing push
Dairy Crest will highlight the Cornish heritage of its Davidstow Cheddar this summer as it prepares to launch the brand's biggest marketing push to date.The company has teamed up with The Guardian and Michelin-starred chef Nathan Outlaw...
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Comment & Opinion
Ad of the Week: Kronenbourg opts to Suggs it and see
Kronenbourg continues to Slow the Pace with another ageing icon reprising former glories. Now Madness top geezer Suggs, features sagging like a punctured balloon, offers a mournful take on Baggy Trousers, all wheezy sax and arthritic,...