All Marketing articles – Page 294
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News
Organic body's pesticide claim backed by ad watchdog
An ad by the Organic Trade Board claiming that organic food contains fewer pesticides than non-organic fare has been cleared by the Advertising Standards Authority.
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NewsSpecial K ‘sells’ Cracker crisps for Twitter plugs
Kellogg’s is claiming a world first with a new ‘tweet shop’ for its newly launched Special K Cracker crisps.
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NewsCan Special K crack the crisps market with new pop chips?
Kellogg’s has moved its Special K brand into the UK crisps market for the first time with a range of popped savoury snacks…
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InterviewsBloch-busting plans for mySupermarket development
If online success was as simple as getting Google sussed, mySupermarket boss Allon Bloch would be laughing all the way to the bank…
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NewsLyle's black treacle for Halloween
Lyle’s is hoping to ‘trick or treacle’ shoppers this autumn with a limited-edition tin for Halloween…
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NewsGerman Hobbits come to UK as movie paves way for biscuit brand
It’s a marketing exec’s fantasy: one of the biggest movie launches of the year is called The Hobbit…
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NewsJames Bond invites you to 'Crack the Case' with Heineken
Daniel Craig is bringing his portrayal of James Bond to a Heineken ad for the first time tonight with the launch of a new TV and online push.
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NewsTV advert for Southern Comfort
Bacardi Brown-Forman is backing Southern Comfort with what it claims is its biggest above the line investment in the brand in five years…
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NewsSainsbury’s and Nectar owner plot new marketing venture
Sainsbury’s has teamed up again with the company behind its Nectar scheme for a new marketing venture aimed at fmcg suppliers.
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NewsTesco stresses service by ‘Making Moments Matter’
Tesco has launched a new plan - dubbed ‘Making Moments Matter’ - to emphasise the radical improvements it hopes to make to customer service.
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NewsWaitrose falls foul of the Twitter wags
Waitrose has attracted a wave of jokes at its expense on Twitter after asking followers on the social network why they shop at the supermarket.
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NewsButterman is back for Kerrygold
Kerrygold has returned to TV screens for the first time in two years.
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NewsMorrisons to replace The Best lines with M Signature range
The Best, the own-label range Morrisons inherited through its takeover of Safeway, will be phased out…
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News50p or less: Booker shows off cheap Euro Shopper lines
Euro Shopper had its day in The Sun this week with Booker running an ad to promote the 26 lines in the value range…
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NewsNew flavours, new look for John Crabbie's soft drinks range
Halewood International has begun rolling out its John Crabbie’s soft drinks range in new-look packaging.
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NewsHeineken celebrates Kronenbourg's taste
Heineken is launching a new campaign next week for Kronenbourg 1664 designed to extol the taste of the lager…
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Comment & Opinion
Blood, sweat and loyalty points
The loyalty market is a very different place to that in which we launched Nectar, back in 2002.
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ProfilesMatt Pullen, former marketing director, Bernard Matthews
Where are they now? Matt Pullen, former marketing director, Bernard Matthews…
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NewsFirst Cape targets over 55s with low abv wine
First Cape is hoping to steal a greater share of Britain’s grey pound with a new campaign pitched at older wine drinkers…
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NewsSainsbury’s snipes at rivals with new Brand Match ad
Sainsbury’s is launching a new ad campaign today to push its Brand Match coupon-at-till scheme.