All Marketing articles – Page 294
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Comment & OpinionTour de France presents a cycling chance for fmcg brands
For fmcg brands, sports sponsorship is an highly competitive market…
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Comment & Opinion"So far, there has been little sign of the industry rising to the challenge"
It has been encouraging to see the spotlight back on children’s food in the past couple of weeks…
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VideosVideo: Tesco’s Love Every Mouthful campaign, behind the scenes
Tesco has given a behind-the-scenes look at its new ‘Love Every Mouthful’ ad campaign, which features members of staff sharing their “passion for food”.
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NewsTesco unveils 'Love Every Mouthful' ad campaign
Tesco staff are to get a starring role in its new advertising campaign, which launches on Sunday under the strapline ‘Love Every Mouthful’.
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NewsHeineken ad banned for showing beer drinking at a football game
A Heineken TV ad has been given the red card by advertising watchdogs for showing people drinking at a football stadium.
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NewsTesco to show its passion for food in major new ad campaign
Tesco is to launch a major new ad campaign at the weekend in its latest drive to woo shoppers.
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My Alternative CVJudith Denby, chief marketing officer, Krispy Kreme UK
What was your first-ever job?Working as a Saturday girl in the local village bakery, aged 14…
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NewsMarketing graduate's Yog Oat drink set for launch into Budgens
A new yoghurt and oat drink, launched by a graduate from the University of Sussex, has won a listing with Budgens…
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Comment & OpinionSupermarkets must make the most of Britain's staycationers
A consumer survey found two-thirds of Britons are taking their summer holiday in the UK this year…
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NewsEd Pilkington named head of marketing and innovation at Diageo
Ed Pilkington has been named the new Western Europe marketing and innovation director at Diageo…
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Comment & OpinionSpitfire Ale ads soar with Armstrong and Miller on board
Alexander Armstrong and Ben Miller’s linguistically ‘street’ wartime pilots return for Spitfire Ale’s new campaign…
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Comment & OpinionThe real winner at Wimbledon was not a Scot but a Zimbabwean
Andy Murray’s victory probably won’t transform the economy but it looks like a great summer for grocery…
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Analysis & FeaturesLet There Be Beer: The experts weigh in
Five major breweries have joined forces in an attempt to reinvigorate Britain’s beer market with the Let There Be Beer Campaign. Here, experts give their opinions on the initial ad…
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NewsPhilips aims to raise a smile at Colgate’s expense
Philips has poked fun at Colgate after its rival was forced to abandon an electric toothbrush giveaway at London’s Waterloo Station.
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Comment & OpinionThe summer heatwave needs a great fmcg ad to celebrate it
Can someone please come up with a great ad to celebrate the summer heatwave?…
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NewsLet There Be Beer push fails to impress marketers
A TV ad designed to help drive sales across the beer market has fallen flat with marketers…
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NewsSHS Group focuses on sales & marketing in management shake-up
SHS Group has shaken up its senior management team….
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NewsNow DH planning new code for marketing of HFSS lines
The government has started drawing up plans for a new industry code of practice on the marketing of HFSS products…
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NewsPETA ad banned for comparing eating meat to smoking
The Advertising Standards Authority has banned an ad that compared eating meat with smoking and said meat consumption increased the risk of getting heart disease and cancer.
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NewsBeer adverts slated as outdated and stereotypical
British consumers have rapped beer advertising for being ‘outdated’ and ‘stereotypical’.