All Marketing articles – Page 297
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Analysis & FeaturesCounter culture
It you think older shoppers prefer to go to the supermarket, while students like shopping online, think again. New research sheds a different light on shopper demographics…
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NewsFSA advert cleared of depicting lamb as risky food
The Advertising Standards Authority (ASA) has rejected complaints from lamb producers that a recent food safety ad by the Food Standards Agency (FSA) unfairly implied lamb was a high-risk food.
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NewsE-Lites becomes first ‘smoking’ brand to sponsor motorsport since 2005
Electronic cigarette brand E-Lites claims to have become the first smoking-related product to sponsor motorsports since tobacco tie-ups were banned.
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NewsWarburtons rebrands its Pitta Chips
Warburtons, which rebranded its free-from bread two months ago as Newburn Bakehouse, has relaunched its bagged snacks…
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Analysis & FeaturesDo new Coke ads convince that it cares about obesity?
Three experts rule: impressive altruism or just saccharine PR?…
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NewsTresemmé Platinum Strength 'repairs hair after five uses'
Tresemmé has launched a new haircare range that it claims can rectify two years’ of damage after just five uses…
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Comment & Opinion
The compliance contentment trap
A well-known grocery brand manager said he was “happy” to achieve 15% compliance for his point-of-sale material…
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Comment & OpinionWalkers takes gurning Gary Lineker on a tasty tractor trip
Gary Lineker returns for another Walkers ad, this time pushing the brand’s ‘home grown’ relaunch…
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NewsASA extinguishes JTI ads attacking plain cigarette packs
The Advertising Standards Authority has ruled against Japan Tobacco International over an advertising campaign it ran in July 2012.
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NewsThe Grocer Marketing, Advertising & PR Awards
The Grocer Marketing, Advertising & PR Awards are a marque of effective creativity and outstand business performance across all marketing…
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NewsKFC flies the flag for its Red Tractor chicken
KFC launched a £2.5m ad campaign this week to ensure its consumers are in no doubt over the origin of its chicken…
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NewsLads' mags get display guidance from ACS
Shop managers can now benefit from new guidance from the Association of Convenience Stores on how to display lads’ mags discreetly.
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NewsSodaStream drops bid to overturn TV advert ban
SodaStream has backed down in its defence of an advert that was banned by TV watchdogs, citing costs.
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NewsCoca-Cola unveils anti-obesity ads and stevia Sprite drink
Coca-Cola is kicking off a major anti-obesity push with a new advert and the replacement of Sprite with a low-calorie stevia version.
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Comment & OpinionGalaxy ghouls fail to make the most of Audrey Hepburn return
She’s not the first movie star to have been raised from the dead by adland, but Audrey Hepburn is the most beloved yet
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NewsBrothers redesigns cider to appeal to consumers in their 30s
Brothers Cider is being revamped with a new look and marketing to attract a more mature audience…
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Analysis & FeaturesBanking on data to trap spend
Supermarkets aren’t the only ones mining customer data to target offers more effectively…
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Analysis & FeaturesIf they don't want girly beers, what DO women want?
It hasn’t worked for beer, but is there still a market for brands that are specifically targeted at women?…
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NewsBeckham to star in new Active Kids ad for Sainsbury’s
A Sainsbury’s ad featuring David Beckham and Paralympian Gold medallist Ellie Simmonds will air during the Emmerdale advert break on Tuesday (26 February) to flag up its 2013 Active Kids voucher scheme.The sports professionals, who are both ambassadors for the retailer’s Active Kids campaign, will be shown reminiscing about their ...
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NewsMondelez looks to boost Dairylea sales with moo-ing packs
Mondelez is rolling out “moo-ing” packs of Dairylea as part of a £1.2m promotional drive…