All Marketing articles – Page 297
-
NewsAMV BBDO and Mercieca big winners at The Grocer MAP Awards
Agencies AMV BBDO and Mercieca dominated last night’s glittering presentation ceremony for The Grocer Marketing, Advertising & PR Awards.
-
News
Tesco reveals first instalment of Wieden + Kennedy Christmas ad campaign
Tesco today sprung a surprise by revealing its long-awaited new advertising campaign under new agency Wieden + Kennedy.
-
NewsThe Co-op Group drops 'Good With Food' for new strapline
The Co-operative Group has ditched its Good With Food strapline after six years.
-
NewsNewmarket Sausage is latest product to get PGI status from EU
The Newmarket Sausage has become the 50th UK food to gain protected EU status, putting it on a par with Champagne and Parma Ham.
-
NewsButterworth joins new Seabrook Crisps team as marketing director
Seabrook Crisps has named Kevin Butterworth as marketing director….
-
Comment & Opinion
Third Party: the potential of product placement
Eagle-eyed viewers will have noticed a small ‘P’ at the start, and in the breaks, of certain TV programmes….
-
NewsKerry in trouble with ASA over origin of Richmond Ham
Kerry Foods has been rapped by the Advertising Standards Authority for misleading shoppers over the origin of its Richmond Ham.
-
NewsAsda's new web engine delivers 'Clubcard effect' online
Asda is launching a customer insight engine on its website that will allow Asda to target online shoppers with personalised offers for the first time…
-
Comment & Opinion
Talking Shop: Obsess about detail, detail
There is a saying used by retailers and about retailers - “they know the price of everything but the value of nothing”…
-
NewsQuorn adds trial-size portions to its range
Quorn has launched trial-size portions of two of its bestselling “everyday favourites” products…
-
NewsKellogg's gains online insights with Adpoints
Kellogg’s has teamed up with loyalty scheme Adpoints, which allows Nectar card holders to earn points for watching ads online…
-
NewsJohn West's Sam is a hit on YouTube
John West has racked up over a quarter of a million YouTube hits within two weeks of launching a new interactive comedy video.
-
Analysis & FeaturesLaverstoke ruling: intelligent self regulation or plain silly?
Jody Scheckter is outraged by a Portman Group ruling banning the use of his crayon drawing label for Laverstoke…
-
Comment & OpinionCafedirect keeps thinking small
There’s probably a good crossover between Fairtrade loyalists and people who watched Adam & Joe on Channel 4 in the 1990s…
-
NewsMarmite to sponsor Christmas lights on Oxford Street
Marmite is sponsoring the Christmas lights on London’s Oxford Street this year.
-
NewsHP appeals to 'manly' sauce shoppers with new ad
HP Sauce is launching a new tongue-in-cheek multimedia campaign to drive sales among male shoppers.
-
NewsCo-op Group goes back in time for 99 Tea retro rebrand
The Co-operative Group’s own label 99 Tea has been given a retro look…
-
NewsYoung's to power up 'twice a week' advice
Young’s CEO Leendert den Hollander has written to health minister Anna Soubry calling for more government support of the campaign…
-
Comment & Opinion
Tesco's Talking Shop blog is a one-way street
Tesco chief executive Philip Clarke isn’t hanging around to see if the first global profits drop in almost 20 years is just an anomaly.
-
Comment & Opinion
Talking Shop: Embrace the loss of control
I shop at Waitrose because, darling, Harrods is just too much of a trek mid-week” was perhaps my favourite response to Waitrose’s…