All Marketing articles – Page 297
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NewsGuinness getting ready to paint it black
Guinness has unveiled a global ad to mark Arthur’s Day, a celebration of the brand’s founder.
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NewsWyke Farms battles Morrisons delisting on Facebook
Wyke Farms has taken to Facebook to fight back against its delisting by Morrisons.
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NewsHoney Bunches of Oats calls time on its ambitions for Britain
US cereal brand Honey Bunches of Oats is withdrawing from the UK market - for now, at least. A year after launching in the UK…
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Comment & Opinion
Sharpen the milk message
Scoring a retweet from a celebrity and getting your message seen by thousands of followers is often the holy grail for brands on social media.
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NewsMüller Greek Style yoghurt range welcomes lemon variant
Müller has brought forward the launch of a fourth variant to its Müllerlight Greek Style line-up…
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Analysis & FeaturesPaddling pools and BBQs fail to feature in summer promotions
Discounters have already started flogging some of their Olympic merchandise, but mascots Wenlock and Mandeville…
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NewsReel Fish Co. to make its debut on television
Fledgling ethical tuna brand The Reel Fish Co. is to make its TV debut in a bid to more than triple sales and take an annual 8% share…
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NewsPower brands deliver Premier growth
All eight of Premier Foods’ ‘power brands’ have increased their market share for the first time in 18 months.
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Analysis & FeaturesWhy Olympic sponsorship is a marathon, not a sprint
Some Olympic sponsors are losing market share despite massive outlay - but does that mean they have been run off the track?
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Comment & Opinion
Good With Food had a good run. Now The Co-op must move on
Good With Food has been The Co-op’s strapline for six years. But now the society is mulling possible alternatives.
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Analysis & FeaturesEven better than the reality thing
Walkers and Tesco are among a host of brands to have embraced augmented reality. Others are sure to follow. So if the last decade was all about reality TV, will the next be about AR?
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NewsThe Maccabees give Magners a 3D edge
Rockers The Maccabees have shot a video as part of a marketing push for Magners.
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Comment & Opinion
Out-of-box packaging experiences
Packaging can now broadcast its own advertising, show you a 3D version of the pack contents in action…
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NewsCo-op Group considers dropping 'Good with food' strapline
The Co-operative Group is considering ditching its long-running ‘Good With Food’ strapline.
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Category ReportChewy trick or treat sweets and handy lanterns
Maoam is going straight for the jugular with its new Halloween offering.
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NewsLil-Lets adds Teens Liners to its feminine hygiene range
Feminine hygiene brand Lil-Lets has expanded its range and introduced new colour-coded packaging.
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NewsFilippo Berio olive oil reaps benefits of marketing push
Olive oil supplier Filippo Berio has reported its highest ever monthly sales in the UK, thanks to a heavy marketing push.
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Category ReportNo plans to stop at soup for Crosse & Blackwell
After changing hands last July, one of Britain’s oldest and most recognisable canned foods brands is to receive a long overdue makeover.
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Analysis & FeaturesWould it be Dotty to drop Every Little Helps?
With a hot new ad agency, what can Tesco do to turn its fortunes around? Could it drop its famous strapline?
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NewsNew milks and health message as Shaken Udder targets schools
Premium milkshake brand Shaken Udder is diversifying into whole and semi-skimmed milk in a bid…