All Marketing articles – Page 300
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News
Food brands confused by Channel 4 position
Food companies were left bemused after Channel 4 held an event seeking food advertising on the same day as screening a Dispatches documentary attacking cheap food.
Major food brands were invited to the event last Thursday, in which Channel 4… -
News
Home-grown popularity could boost UK flowers
Promoting domestic flowers as “British” could be the way for growers to reverse declining sales, according to a new report.
“UK floriculture production is showing a decline, as a large share of the companies are rather out-of-date, have… -
Comment & Opinion
Saturday Essay: 'Dark' marketing methods come to the fore
As advertising restrictions kick in, suppliers will have to find new ways to get their message across, says Michael Beattie
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News
AF Blakemore picks Carter to be its first marketing director
Spar wholesaler AF Blakemore has appointed change specialist Jed Carter as its first marketing director. He joined this month from Asda where he was general manager of step change and also worked on the George brand relaunch. Carter said he wanted...
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News
Online marketing works, so why aren’t brands using it?
A new report reveals that online is now as effective a way to get your message across as TV – yet it’s still an underused medium. Robert McLuhan reports
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Profiles
Careers File: When the bar keeps rising, marketing anything below the best gets even harder
If someone offered you an unbelievable experience on the all-new A380 in return for £50,000 you’d probably tell them to take a hike. However, the A380 in question isn’t the infamous trunk road in Devon but rather the new jumbo aircraft introduced by Singapore Airlines late last year. It’s not ...
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News
Alternative CV: Kelly Eastwood, marketing controller, Greencore Frozen
Who was your first teenage crush and why? I started young – it was Luke Skywalker when I was about nine because I wanted to be Princess Leia.
When was the first time you got drunk? I was 14 and I drank a bottle of Thunderbird fortified wine. -
News
Leaf UK goes, handing sales and marketing to Bendicks
The UK subsidiary of Leaf International, which makes Chewits, is closing barely two years after production was moved to Slovakia.Bendicks of Mayfair will take on the UK marketing, sales and distribution of the Chewits brand from...
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Profiles
Thresher hires Hardaker to run marketing
Vibha Hardaker has been made group marketing director of Thresher Group.Hardaker joins the off-licence chain from AS Watson where she was head of brand and in-store communications for the Superdrug and Savers fascias. Prior to AS...
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News
Tesco Ireland hires Jacobs for marketing
Kenny Jacobs is set to join Tesco Ireland as marketing director.Jacobs, who is currently customer manager for wholesaler Makro, will join the retailer on 1 May.At Makro, Jacobs was second in command to managing director Hannes...
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Profiles
My Alternative CV - Jeremy Rocket, marketing director, Gonzalez Byass.
What’s your nickname? At the moment it’s J-Ro, like J-Lo, but it’s after my computer login, not my body shape.
Who was your first teenage crush and why? It was either Janet Ellis from Blue Peter or Elizabeth Sladen from Doctor Who. I can’t remember… -
News
Stewart replaces Marsden as marketing director at Britvic
Soft drinks company Britvic has appointed former Allied Domecq marketer Simon Stewart as its new marketing director. Stewart replaces Andrew Marsden, who left the company after 10 years last September. With effect from 4...
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News
Slashing marketing and ad budgets is a false economy
Battening down the hatches by reducing marketing spend may not be the best way to cut losses. The key is to get your message rightT he latest quarterly diagnosis of marketing department budgets reveals that 19% of companies reported cuts...
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Profiles
My Alternative CV - Marc Lawn, head of marketing, Britvic
What's your nickname? I'm not sure I have one, but maybe my team would disagree. Who was your first teenage crush and why? Patsy Kensit - did you not see her?! What was the first music single you bought? The Power of Love by Frankie Goes to...
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News
Tomlinson in top Musgrave marketing job
Musgrave Retail Partners GB has appointed Jemima Tomlinson as its new marketing director.Tomlinson joins Musgrave Retail Partners, formerly Musgrave Budgens Londis, on 14 January and will be responsible for managing and developing the...
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News
My Alternative CV - Helen Bridgett, head of sales and marketing, The Co-operative Group
What's your nickname? Alas, I don't have one. Who was your first teenage crush and why? Although this ages me - it was Donny Osmond and I think he is still gorgeous! When was the first time you got drunk? I started on the good stuff and I ...
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News
Suso energy drink gets £4m marketing spend
Suso, the healthy energy drink being launched next year by former Coca-Cola and Red Bull executives, will be aimed at 16 to 24-year-olds and backed by a £4m marketing spend, its new joint chief executive has revealed. In his first...
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News
My Alternative CV: Lorna Cousins, marketing communications manager, Bernard Matthews Ltd
What's your nickname? Have not got one now, but due to being 4 ft 11", not surprisingly, I used to have the original nickname 'Titch' at school Who was your first teenage crush? Ben Volpeliere-Pierrot in Curiosity Killed the Cat - must have been the...
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News
Food marketing claims slammed
A group of young scientists have slammed the health claims made by food companies to sell products.Their report, There Goes the Science Bit, published by the charity Sense About Science, singled out Nestlé's Ski Activ8 yoghurt, which claims...
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Profiles
My Alternative CV - Lindsay Williams, marketing manager, Village Bakery
Who was your first teenage crush and why? Business studies teacher. Would like to say it was my favourite subject and it was my interest in the subject that did it, but I simply thought he was gorgeous! I was devastated when I found out he was...