All Marketing articles – Page 300
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NewsTurkey push a success as consumption rises
Turkey producers are claiming a breakthrough in their quest to convince Brits that turkey is not just for Christmas…
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NewsMoretti and Corona in summer offensive
Birra Moretti and Corona are gearing up for their biggest-ever UK marketing campaigns.
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NewsRihanna signs up for Vita Coco's big push
Rihanna is fronting the first UK ad push for Vita Coco as it looks to drive the coconut water market to £100m in two years.
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NewsSaucy Napolina wants more Italian action
Napolina is kicking off an aggressive marketing strategy as the Princes-owned brand aims to become a one-stop shop for Italian-style food.
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NewsBrands are frittering money on 'ineffective' promotions
Brands are throwing money away on price discounts when there are far more cost-effective ways to drive volume sales growth…
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NewsChedds are proper food, says new TV ad push
Dairy Crest’s Chedds brand is returning to TV screens next week.
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NewsRustlers 'fit daughter' push focuses on quality
Rustlers has young lads firmly in its sights with its latest campaign - the delicately titled Fit As A Butcher’s Daughter.
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My Alternative CVMy alternative CV: Helen Blackburn, Daioni
Sales & marketing manager, Daioni, on her magical spa, mopeds and Johnny Depp
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NewsAirwaves revamped with the 'pow' factor
Wrigley is looking to breathe new life into its £42m Airwaves brand after turning around the performance of category powerhouse Extra.
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NewsNew Repair & Protect lines from Sensodyne
Sensodyne is expanding its £10m Repair & Protect toothpaste with two new variants.
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NewsZari aims to be home-grown rival to Pink Lady
Apple grower AC Goatham & Sons is gearing up for its first marketing push for the Zari apple in a bid to establish a UK-grown contender to Pink Lady in five years.
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NewsKids lunchbox cartons arrive for Sunny D
Sunny D is continuing its resurgence by expanding into cartons for children’s lunchboxes.
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My Alternative CVMy alternative CV: Peter Cox
What was your first-ever job? Mowing lawns while I was at university.
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Comment & OpinionA right royal knees up?
There’s huge potential in the Jubilee for us and we’re working hard behind the scenes to make sure our retailers maximise this potential
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Comment & Opinion
We should market healthy products to kids
This year saw many of Europe’s big food and snack companies sign an enhanced ‘pledge’ to promise not…
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NewsDemographic profiling at George
Asda is deploying a new system to predict which items of George clothing will prove most popular in its individual stores
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NewsG's takes Fresh & Naked into tomatoes, peppers and cukes
Salad supplier G’s Fresh is pushing further into branded produce with the addition of tomatoes, peppers and cucumbers to its Fresh & Naked brand.
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NewsCostcutter ready to push Kwiksave
Costcutter is set to roll its new Kwiksave fascia out to more retailers following the official opening of the first store last weekend.
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Analysis & FeaturesHow to sell meat and fish online
Meat, fish and poultry can be a tricky sell for mainstream online retailers.
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NewsKerry's all-natural ham campaign
Kerry Foods is gearing up to launch a £3m campaign to support its relaunched ‘100% natural’ Richmond Ham.