All Marketing articles – Page 298
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NewsHellmann's marks 100 years with new ad and limited-edition jar
Unilever is marking the 100th anniversary of the launch of Hellmann’s with a limited-edition jar and a new TV ad…
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NewsMcCain Ready Baked Jackets given £8.4m push
McCain Foods aims to to convert 73 million of the jacket potatoes eaten in the UK to frozen spuds in the next 12 months…
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NewsHipp Organic sponsors eBay baby channel for a day
Organic baby and toddler foods supplier Hipp Organic is will become the first brand to sponsor a category on eBay next week.
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NewsCo-op launches first Loved By Us ad campaign
The Co-operative Group has launched a new TV advertising campaign to push the new ready meals and pizzas in its Loved By Us range.
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NewsTesco takes the fight to Lovefilm and Netflix with Blinkbox push
Tesco is set to launch a major in-store and advertising drive to back its movie and TV streaming service Blinkbox, as its takes on rivals Netflix and Lovefilm.
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Comment & OpinionCasillero del Diablo's high-budget heist movie is a hit
Perfect for the film channels, Casillero del Diablo has put together a movie-style ad…
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Comment & OpinionCan The Co-op win over younger shoppers?
The Co-op is looking to attract younger shoppers - and its 10% student discount could be the breakthrough it needs…
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NewsArla signs Asda’s Sarah Baldwin as UK marketing boss
Asda’s category director for core chilled business, Sarah Baldwin, has joined Arla Foods as vice president – marketing.
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NewsDoritos gives UK consumers chance to ‘Crash the Super Bowl’
For the first time, Doritos is giving UK consumers the chance to enter its Crash the Super Bowl contest and compete to have their own Doritos ads air in front of millions of TV viewers.
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NewsSpar to launch There For You shopper magazine
Spar is set to launch There For You magazine as part of the retailer’s £5m national multi-media campaign to celebrate its convenience and reinforce its heritage.
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NewsMorrisons to sponsor ITV’s festive Text Santa fundraiser
Morrisons is set to replace Asda as the sponsor of ITV’s annual festive charity fundraiser Text Santa.
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Comment & OpinionGrandads get the glory in latest Weetabix and Coca-Cola ads
Freed from the shackles of Werther’s Original, grandads are enjoying an advertising ‘moment’…
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NewsBirds Eye teams up with Roger McGough to put stories on plates
Birds Eye has launched a major new ‘teatime’ campaign designed to inject more fun into family mealtimes for kids and make them less stressful for mums.
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Comment & OpinionAndroid 4.4 Kit Kat: A coup for Nestlé?
Has Nestlé pulled off a coup in the naming of Android 4.4 KitKat? When Grocer Towers received the news that Google and Nestlé had teamed up to brand the next version of the Android operating system Android KitKat, one of my colleagues suggested it might be a ...
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NewsAndroid 4.4 KitKat unveiled by Google and Nestlé
Nestlé and Google have teamed up to brand the next version of the Android operating system Android Kit Kat.
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NewsTesco horsemeat ad misled consumers, ASA rules
Tesco has been slapped down by the Advertising Standards Authority for one of the horsemeat apology ads it ran at the height of the scandal earlier this year.
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Comment & OpinionWhen celebrity endorsements go bad
Rihanna’s recent High Court ruling against Topshop provides a lesson for any retailer seeking celebrity endorsement…
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Comment & OpinionWhy isn't Asda doing better?
Why isn’t Asda doing better? Is its functional advertising to blame? We’re about to find out…
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NewsWalkers Crisps rapped by ASA over competition failings
Snack giant Walkers has been rapped by the UK’s advertising watchdog the ASA after it found it had not made enough effort to track down competition prize winners.
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NewsRose Marketing reveals licensed Sunkist confectionery range
Vimto has licensed two suppliers to produce Sunkist-branded confectionery following the success of branded freeze pops…