All Marketing articles – Page 298
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NewsSurf presents 'reem' new fragrance
Surf has joined forces with The Only Way is Essex star Joey Essex to create a limited edition liquid detergent featuring a…
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Comment & Opinion
Sports drinks: the facts
We were disappointed by the views expressed in the BBC Panorama programme The Truth About…
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News'Cow pats' extend Mu range
Adams Foods is extending Mu - its exclusive-to-Tesco Cheddar brand - into cheese snacks…
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NewsCoke promotes hard - but Pepsi stays in the race
Pepsi is keeping the pressure on Coca-Cola in the final leg of the Olympic Games build-up.
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NewsOddbins mocks rules against Olympic ads
Oddbins is planning a “marketing counter-strike” in defiance of the ad restrictions surrounding the Olympics. As well…
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Category ReportThe best TV ads of 2011
How great was your last TV ad? Ask 100 people and you’re likely to get 100 different opinions.
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NewsSaturdays singer signs up with Alpro
Alpro has teamed up with Una Healy from the Saturdays for the latest phase of its consumer campaign.
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NewsMars gives Bitesize its biggest movie push yet
Mars Chocolate will be giving away cinema tickets in an autumn promotional campaign across its Bitesize range.
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NewsParfetts look for edge with 'Go Local' fascias
Leading cash & carry operator AG Parfett & Sons has launched a new symbol group…
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Analysis & FeaturesLocal sources of satisfaction
We have a huge range of artisan cheeses. A customer tweeted earlier today comparing our store to the Harrods Food Hall…
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NewsMPs call for French-style ban on alcohol advertising
MPs have called for the government to consider a French-style ban on alcohol marketing, including outlawing sports sponsorship and all advertising aimed at young people.
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NewsWalkers ploughs new Deep Ridged furrow
Walkers is taking on the likes of McCoy’s with a new crisp featuring ridges it claims are twice as deep as any other.
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Comment & Opinion
Identifying who you are selling to is key, not just how you sell
It was brilliant. It had a rip-tape case, which saves time stacking shelves.
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NewsNew packs and recipes for Little Dish
Kids food brand Little Dish has been revamped with new-look packaging and improved recipes.
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NewsTalking taters: Potato Council develops shopper friendly logos
The Potato Council has developed a new way for retailers to ‘signpost’ the retail fresh potato category…
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NewsBreakfast in style with Crunchy Nut
Kellogg’s has opened a posh Crunchy Nut pop-up restaurant at the Westfield shopping centre in London, and has…
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NewsTetley Tea Folk back on packs in new push
The Tetley Tea Folk are back on pack for the first time in a decade as part of a new push to attract younger consumers.
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Analysis & FeaturesIs Asda's credit card on the money?
Despite consumer distrust in the banks, and the offer of cash back, analysts are sceptical of Asda’s move into credit cards.
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Analysis & FeaturesSport sponsors head promo table in run-up to the Games
Sport sponsorship is playing a big role in shaping the promotional landscape this summer.
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Comment & OpinionTickled purple by Milk Link's mystery fingers
Milk Link has pitched its Tickler as the ideal cheese for those tricky-to-cater-for menopause discussion groups.