All Marketing articles – Page 302
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News
Palmer makes a move to invest in marketing
The personal hygiene giant Kimberly-Clark has appointed Tony Palmer as its new chief marketing officer. Palmer joins the company from his four-year post as UK managing director for food company Kellogg.In a new role for...
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News
Gutierrez lands PepsiCo marketing role
PepsiCo International Foods has appointed Peter Gutierrez, the head of PepsiCo drinks in the UK and Ireland, to the new role of marketing officer following a company restructure. Gutierrez, who joined the food and drink giant in 1991 as...
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Profiles
My Favourite Things Gina Hall, group marketing and product director, Hill Station
What's your favourite restaurant? The Harrow at Little Bedwyn, Wiltshire. The owners' love of all things Spanish comes through in their dishes, and the friendly yet professional manner in which they run the front of house. Do you prefer...
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News
john howard We must all do our bit to contribute to a sustainable food system, says the marketing director of the Danish Bacon & Meat Council
Hardly a day passes without some fresh advice for us to modify our lifestyles in the long- term interests of the planet. As we look back on our summer break, how many of us had our consciences pricked by the recent remarks of the Bishop of...
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News
My Favourite Things Kerri Palmer, marketing manager, Merchant Gourmet
What's your favourite restaurant? Yauatcha - it does the best dim sum in London.Do you prefer healthy food or junk food? Healthy, every time. But I do occasionally succumb to a giant chip sandwich.Have you ever sent back or...
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News
Jeremy Rockett marketing director, Gonzalez Byass UK
How did you get where you are today?By accident really! I had worked in the food industry in sales for a number of years. I joined a drinks company after a previous boss approached me. That company became First Drinks Brands a year later...
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News
Marketing guru rises at United Co-op
Patrick Allen, head of group marketing at United Co-operatives, is joining the management executive. Allen joined in May 2004 from running a consultancy. He introduced a corporate marketing department, which brought together the marketing...
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News
Jeremy Martin The marketing director of For Goodness Shakes believes Coca-Cola has misjudged the male market with its new Zero product
One of the biggest launches of the year kicks off this summer as Coca-Cola Enterprises zooms in on 20 to 29-year-old men in a bid to woo them back to the real thing. This could be make or break for the soft drinks giant, whose Zero launch aims...
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News
Jeremy Martin The marketing director of For Goodness Shakes believes Coca-Cola has misjudged the male market with its new Zero product
Zero understanding of how to tap into the male psycheOne of the biggest launches of the year kicks off this summer as Coca-Cola Enterprises zooms in on 20 to 29-year-old men in a bid to woo them back to the real thing. This could be...
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News
Oak heads Halewood marketing
Alcoholic drinks producer and importer Halewood International has appointed Graham Oak to the new role of marketing director.He joins from drinks manufacturer Constellation Europe where his last role was senior vice president of...
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News
Marketing task for Evans at Ginsters
Ginsters has appointed Linda Evans as sales and marketing director.Evans joins Ginsters from Grampian Country Food Group, where she headed up the company's business unit for Sainsbury. She has wide experience in the food industry, having...
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News
Marketing task for Evans at Ginsters
Ginsters has appointed Linda Evans as sales and marketing director.Evans joins Ginsters from Grampian Country Food Group, where she headed up the company's business unit for Sainsbury. She has wide experience in the food industry,...
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News
My Favourite Things James Bennett, group marketing controller, Discovery Foods
What's your favourite restaurant? Carluccio's in Windsor. Simple Italian food with plenty of flavour. It's informal and it has a deli.Do you prefer healthy food or junk food? Healthy, but it has to taste great. Of course I do wander...
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News
Marketing to children grows up
With restrictions on children's TV advertising looming, drinks companies are increasingly flagging health benefits and repositioning brands so they also appeal to an adult audience Soft drinks companies are big spenders on advertising...
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News
Mason’s UK marketing work passed to Brasher
Following weeks of speculation, Tesco has confirmed that its commercial and trading director Richard Brasher will succeed Tim Mason as the retailer’s director of UK marketing.Analysts put Brasher’s name straight to the top of a list of possible...
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News
Carlsberg’s marketing to be driven by Britton
Carlsberg UK has promoted Darran Britton, brands director for ales and lagers, to the position of marketing director.In a new role, Britton will become a member of Carlsberg UK’s board of directors and will take responsibility for managing a...
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News
McLearie to sharpen Bendicks’ marketing
Chocolate maker Bendicks has appointed George McLearie as trade marketing manager.McLearie joins from BSkyB where he was head of business partners, leading a commercial business unit. Prior to BSkyB, he held senior sales, marketing and...
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News
Allied Bakeries’ Sykes leaves marketing role
Jo Sykes, marketing director for Allied Bakeries, has moved on.A spokesman for Allied Bakeries confirmed that Sykes had left the company last week, adding that she had wanted to pursue other interests.Her departure, he said, had been a...
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News
Sherrington to bow out of SABMiller marketing role
Mark Sherrington, global marketing director for SABMiller, is leaving in August next year.A spokesman for SABMiller said that Sherrington had joined the group on a three-year contract. This had originally run until August this year, but had...
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News
Marketing restructured as Morgan goes to City
Rob Morgan, marketing director of Golden Wonder, has left the company. A spokesman said that Morgan had left to take up a consultancy role in the City.Morgan joined Golden Wonder in November 2003 and headed the consumer marketing programme....