All Marketing articles – Page 302
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NewsThe stripes are gone as Tesco rethinks its budget own label
Tesco will shift the focus of its marketing from price to quality after replacing…
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NewsLurpak sampling success in Jempson's
Lurpak has hailed the success of cross-category sampling in Jempson’s, which recreated the Arla brand’s…
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NewsRustlers blonde wins Grocer cover award
The Grocer’s readers have given the award for the best Grocer front cover of 2011 to Kepak…
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Analysis & FeaturesWill big brand advertising really click on Facebook?
Ahead of its IPO, Facebook is wooing brands in a bid to boost its revenues. But will users like marketing clogging up newsfeeds?
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NewsBrave link for Disney and Scotty Brand
Albert Bartlett is returning to the movies thanks to a major tie-up with Disney.
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NewsThe Co-op to 'shout' about value with TV push and promotions
The Co-operative Group is planning to “shout value” this year in a bid to shake off consumer perceptions that its food stores are too expensive.
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Rowse to kick off £3m honey marketing campaign
Rowse is kicking off a £3m marketing campaign next month to help drive sales in the honey category.
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Pinta Man returns to screens for Mad Men tie-up
The dairy industry will be rolling back the clocks tomorrow evening, resurrecting an iconic milk ad from the 1960s to mark the start of the new series of Mad Men.
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NewsFormula 1 boys fuel up with Lucozade
GSK is hoping to fuel a supercharged performance by British F1 stars Lewis Hamilton and Jenson Button…
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NewsLazy Town is taken into kids drinks market
A healthy drinks range featuring characters from kids TV show Lazy Town has been launched by the Gerber Juice Company.
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NewsCheckout 'revolution' thanks to The Grocer
A self-cleaning supermarket checkout that can kill deadly superbugs is set to hit stores, with a little help from The Grocer.
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NewsTV push for the Lucozade Revive brand
GlaxoSmithKline is kicking off its first TV push for new Lucozade brand Revive on Monday.
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NewsMagners ads reveal the brand's dark side
Magners has launched its summer advertising push this week with a new TV ad inspired by darkness.
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NewsOcado adds a vibrant swirl of colour to its own-label packaging
Ocado has abandoned its no-frills approach to own-label packaging in favour of bold designs with colourful swirls.
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NewsYazoo's Shake Squad go for '70s style
Yazoo has enlisted a 1970s-style undercover cop team to boost sales.
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Sanex Zero ad banned by advertising watchdog
A TV ad for the Sanex Zero% bathing range, from Colgate-Palmolive, has been banned for overegging its natural credentials.
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NewsKepak points Feasters at family market and keeps Rustlers for lads
Microwavable snack brand Feasters is to be repositioned as a “family focused” range to set it apart from rival Rustlers.
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NewsWalkers reveals its three mystery flavours
Walkers has unveiled the identity of the three mystery flavours it launched in January.
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Jubilee inspires new summer drinks lines
Producers are gearing up for the Queen’s Diamond Jubilee with some essentially English launches.
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Pepsi Max link with Doritos boosts both
A cross-promotional push for Pepsi Max and Doritos has generated a spike in sales of both.