All Marketing articles – Page 301
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Profiles
Tim Davie: the PepsiCo marketing vp now running the BBC
Davie joined P&G as a trainee in 1991 after reading English at Cambridge University….
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NewsTop Tea takes on PG Tips with an ethical brew for builders
A new ethical tea range from Nepal is hoping to stir up the hot drinks market next year….
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NewsMarketing rules set to be relaxed for low-alcohol drink
Supermarkets and alcoholic drinks companies will be given the green light to promote lower abv products,…
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Newstelefonica dynamic insights
A new system allowing supermarkets to track the movement of potential customers by tracing mobiles has been launched,…
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NewsBower-Nye joins Wrigley as UK & Ireland marketing director
The Wrigley Company has appointed Pamela Bower-Nye as its new UK & Ireland marketing director.
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Comment & OpinionAd of the Week: Waitrose advertises that it isn't... advertising
Like the first spots of rain on a winter’s night, the big Christmas ads have started to drop.
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NewsDarren Gough in first TV ad for Collier's Welsh Cheddar
Welsh Cheddar brand Collier’s has made its small screen debut, with its first TV ad campaign going live this week….
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NewsMorrisons and Sainsbury's Christmas TV ads put families first
Morrisons and Sainsbury’s are set to unveil their festive ads in the next few days….
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Category ReportDolmio's big spend fails to deliver
Category giant Dolmio splashed out £10.5m advertising its ambient ranges, more than double the previous year’s budget….
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Comment & Opinion
Bottled water brands: the only way is ethics... but whose?
My father used to say that if something looks too good to be true, it usually is….
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Comment & Opinion
The plain cigarette pack debate... and the Jody Scheckter row
Sir: MSR Newsgroup CEO Mick Garton states that standardised tobacco packaging could put him out of business….
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NewsMeccano kicks off big push for Gears of War line-up
Meccano is kicking off a pre-Christmas push for its new Gears of War range on Monday.
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Analysis & FeaturesCracker or turkey: how do this year's Christmas TV ads rate?
Love them or loathe them, Christmas television ads are as much a part of the annual festivities as turkey, tinsel and tears.
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NewsMorrisons prepares for Christmas with humorous ad campaign
Morrisons has ditched last year’s celebrities for a humorous take on Christmas preparations in its festive TV campaign.
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NewsSainsbury's sees the light with Christmas advertising campaign
Sainsbury’s Christmas ad campaign is set to launch next week.
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NewsCrabbie's signs on for second year of seasonal TV sponsorship
Halewood international has signed a deal for its Crabbie’s Alcoholic Ginger Beer to be the lead Christmas sponsor of ITV, ITV2 and STV.
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Comment & OpinionAd of the week: Jesse Metcalfe turns up the heat under Rooster Potatoes
Albert Bartlett made a virtue of a slightly strange celebrity tie-up when Marcia Cross popped across the Atlantic to ‘unwittingly’ advertise its Rooster potatoes back in 2009.
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News
Metcalfe raises temperature of Rooster potatoes
Albert Bartlett is hoping to get pulses racing as its new TV ad for Rooster Potatoes hits TV screens….
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NewsOne in five shoppers to trade up for their Christmas lunch
A new survey commissioned by The Grocer reveals one in five shoppers will change where they shop over Christmas….
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Comment & Opinion
Asda's marketing chief reports rise in own-label mid-tier sales
Own label was once seen as the poor relation to branded. Not anymore….