All Marketing articles – Page 301
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NewsLet There Be Beer push fails to impress marketers
A TV ad designed to help drive sales across the beer market has fallen flat with marketers…
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NewsSHS Group focuses on sales & marketing in management shake-up
SHS Group has shaken up its senior management team….
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NewsNow DH planning new code for marketing of HFSS lines
The government has started drawing up plans for a new industry code of practice on the marketing of HFSS products…
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NewsPETA ad banned for comparing eating meat to smoking
The Advertising Standards Authority has banned an ad that compared eating meat with smoking and said meat consumption increased the risk of getting heart disease and cancer.
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NewsBeer adverts slated as outdated and stereotypical
British consumers have rapped beer advertising for being ‘outdated’ and ‘stereotypical’.
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NewsCo-op brings Christmas to summer with latest campaign
The Co-operative Group is sprinkling a Christmas theme over its latest summer ad, rebranding the season as “the most wonderful time of the year” and rehashing Andy Williams’ famous winter ballad.
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NewsRSPCA badger cull advert draws complaints
The Advertising Standards Authority has received 80 complaints in the past 24 hours about an anti-badger cull ad run by the RSPCA.
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NewsRupert Ellwood is Waitrose head of marketing
Waitrose has promoted Rupert Ellwood to fill the vacant post of head of marketing…
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NewsJeremiah Weed's new look gets a £1m marketing boost
Diageo has given its Jeremiah Weed brew a new look supported by a £1m push…
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NewsWaitrose appoints Rupert Ellwood head of marketing
Waitrose has promoted Rupert Ellwood to fill the vacant post of head of marketing.
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NewsMorrisons radio ad banned for rushing the small print
A Morrisons radio advert has been banned for rushing through the terms and conditions of the deal it was promoting.
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NewsKellogg’s Crunchy Nut sponsors C4's Million Pound Drop
Kellogg’s Crunchy Nut is to sponsor Channel 4’s hit live TV game show The Million Pound Drop in a six-week campaign that launched on Friday (14 June).
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Comment & OpinionDanny Trejo cuts a dash as Old El Paso brings families together
Old El Paso has secured a genuine coup with the capture of movie hard-man Danny Trejo for its latest ad…
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NewsThe Grocer Gold Awards 2013 - Branded Supplier of the Year
Walkers clinched the Branded Supplier of the Year award thanks to the brand’s continuing investment in NPD…
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Comment & OpinionAmbrosia sets up a depressing summer with Devon Dream
Ambrosia is focusing on summer in its new ad for cream-custard hybrid Devon Dream…
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NewsYoghurt maker Fage trumpets Greek heritage with TV spot
As competition continues to heat up in the Greek and Greek-style yoghurt market, Total Greek Yoghurt maker Fage is looking to make the most of its Greek heritage with a new TV campaign that goes live tomorrow.
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NewsHolland & Barrett challenges customers to ‘ask anything’
Holland & Barrett is offering customers 20% off their purchases if members of staff are unable to answer their health questions about products in store.
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NewsTesco adds ITV favourites to Clubcard TV service
Tesco has continued to ramp up its bid to become a serious player in the digital TV market, after signing a raft of content from ITV.
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NewsBen Fogle and wife to star in latest Typhoo ads
Typhoo is launching a new TV ad campaign this week featuring Ben Fogle – accompanied by his wife Marina.
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Comment & OpinionRobinsons' elegant and idyllic dad ad is a bit weird
Robinsons’ ad elegantly captures those endless summer holidays, where kids pass the time lobbing stones into rivers…