All Marketing articles – Page 299
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Comment & OpinionHarpic's hunky fireman makes a refreshing change
Opting against cod-science and shots of shiny surfaces, Harpic has tried something new with its latest ad…
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NewsMcCain launches £35m push featuring scented barkers
McCain Foods is launching a £35m marketing drive that will include the roll-out of shelf-barkers smelling of baked potatoes.
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Comment & OpinionThink shelf-out if you want to stand out
Asda’s Stephen Smith has emphasised the need for retailers to communicate ‘brand personality’….
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NewsMarmite neglect TV ad escapes ASA probe
Advertising watchdog the ASA has said it will not be investigating a Marmite TV ad that sparked more than 500 complaints.
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NewsIceland ad banned for denigrating Irish food safety body
A press ad for Iceland that appeared at the height of the horsemeat scandal has been banned by the Advertising Standards Authority for denigrating Ireland’s food safety watchdog the FSAI.
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NewsM&S recruits leading ladies for autumn campaign
Marks & Spencer has recruited leading British ladies including Tracey Emin and Helen Mirren to lead a new advertising campaign for its autumn/winter clothing collection.
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Comment & OpinionDr Oetker pizzeria pretence causes confusion in Manchester
Much excitement in Manchester last week as the imaginatively named La Pizzeria Ristorante threw open its doors…
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Comment & OpinionPhileas Fogg dresses up to establish worldly cred
Phileas Fogg has been portrayed on screen by Pierce Brosnan, Steve Coogan and a cartoon lion…
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NewsPatrick Allen, former marketing boss at The Co-op Group
Allen started his career working as an apprentice on his uncle’s fruit and veg stall in Bury…
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NewsSophie Birrell moves from GSK to Lily's Kitchen
Lily’s Kitchen has named Sophie Birrell as its new marketing manager…
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ProfilesSFC's finger lickin' chicken
The take-home chicken brand partnering with The Simpsons, eyeing up the airlines and branching out overseas…
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NewsTesco Finest to sponsor Downton Abbey series 4
Tesco has announced the first-ever TV sponsorship for its premium own-label Tesco Finest range.
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Comment & OpinionMarmite maltreaters shamed in winning ad
Marmite’s new TV ad has apparently prompted hundreds of complaints to the ASA…
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Marmite ad furore leads Unilever to donate £18,000 to RSPCA
Unilever has donated £18,000 to the RSPCA following the outcry over the company’s Marmite TV ad.
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NewsMorrisons picks DLKW Lowe and FutureBrand for creative strategy
Morrisons has retained its advertising agency DLKW Lowe in partnership with FutureBrand following a review of creative and marketing agencies.
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NewsSainsbury’s appeals ASA ruling on Tesco Price Promise ad
Sainsbury’s has lodged an appeal after the ASA rejected its complaint over a Tesco Price Promise advert.
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NewsMarmite TV ad draws 250 complaints to ASA
Marmite’s latest TV ad has prompted 250 complaints to the Advertising Standards Authority in its first 24 hours on air.
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Marmite minders save 'neglected' jars in new £2m ad push
Marmite returns to TV for the first time in two years on Monday with an ad that spoofs animal rescue documentaries…
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Comment & OpinionThe full Alpen’s builders make muesli manly
The builder’s breakfast is a British classic. But have you ever wondered what it’s like in Switzerland?
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Analysis & FeaturesBig data: the potential of predictive analytics
It’s never been easier to analyse big data, which is why predictive analytics is becoming a key weapon for retailers…