All Marketing articles – Page 299
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Analysis & FeaturesSport sponsors head promo table in run-up to the Games
Sport sponsorship is playing a big role in shaping the promotional landscape this summer.
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Comment & OpinionTickled purple by Milk Link's mystery fingers
Milk Link has pitched its Tickler as the ideal cheese for those tricky-to-cater-for menopause discussion groups.
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Comment & Opinion
A quality move by the Birmingham Balti
ADAS is currently consulting on an application by the Birmingham Balti Association for EU protected name status…
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NewsAldi campaign to feed family for 57p a person
Aldi has launched a recipe-based ad campaign claiming it can feed a family for just over 50p a person.
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NewsKellogg’s calls on kids to ‘tip and sip’ more milk
Kellogg’s has thrown its weight behind a campaign to get kids drinking more milk at breakfast.
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NewsWyke Farms asks consumers to vote for new packaging design
Wyke Farms is handing consumers the task of choosing its next pack design, as the 150-year-old brand has its first crack at “co-creation”.
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Comment & Opinion
What makes a modern brand involves a whole alphabet of words
This week’s special supplement on the evolution of brands and branding is another fascinating journey.
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NewsBrands set to act over 'free-riding' copycats
Some of the UK’s biggest branded suppliers plan to take legal action against “free-riding” supermarkets…
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NewsTickler £1m TV push promises tasty beacon in 'sea of Cheddar'
Milk Link is investing £1m in a campaign for its extra mature Cheddar brand Tickler that will include the first ever TV ad for the brand…
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NewsUncle Ben’s and Yeo Valley get 15 minutes of fame with Jamie
Uncle Ben’s and Yeo Valley Yoghurt will feature in Jamie Oliver’s upcoming series, Jamie’s 15-Minute Meals – marking Channel 4’s first product placement deal for a cookery show.
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NewsClubcard key to Clarke's new online strategy
Tesco boss Philip Clarke has unveiled a two-tier online marketing strategy in a drive to ramp up the use of personalised Clubcard data.
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Comment & Opinion
Giving retailers an Olympic boost
With the opening ceremony of The London 2012 Olympic and Paralympic Games just around the corner…
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Comment & OpinionHank says thanks for Mattessons' belated name-check
Red-hot trends of the summer: Cockney rhyming slang, due to the Olympics coming to Stratford Rec…
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NewsHeston ad highlights Waitrose pig welfare claims
Waitrose will throw down the gauntlet to rivals over animal welfare in a new TV advert starring Heston Blumenthal.
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Comment & Opinion
Start of the Mapping Wars
Location, Location, Location! The Mapping Wars have begun.
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Comment & Opinion
Fail to innovate and you're sure to fail
Clinton Cards is the latest in a long list of brands that have succumbed to the current austere trading conditions on the high street.
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Comment & Opinion
Marketing jargon, Spots v Stripes and Aldi's ranging plan
Some bits of PR and marketing jargon are meaningless, ‘ROI’ and ‘client focused agency’, for example. Others are redolent with power.
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NewsClose shave for Pilgrims Choice over cowboy’s pre-watershed antics
Adams Foods has been rapped by the advertising watchdog for endangering young children by showing one of its new Pilgrims Choice adverts before the 9pm watershed.
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NewsLynx ads among the most controversial of 2011
Unilever was behind two of the 10 most complained about ads last year, according to a report from advertising watchdog ASA.
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NewsTesco teams up with The Sun for Llama's ad push
Tesco is launching an ad campaign for its venture brand Llama’s snacks range this weekend in conjunction with The Sun newspaper.