All Marketing articles – Page 295
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NewsHealth Lottery rapped over mortgage ad
The Health Lottery has been reprimanded by the ASA for implying that buying a lottery ticket is a solution to financial worries and security.
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Category ReportGoing for gold: the winning TV adverts in 2012
We know who won on the track and in the field. But who were the gold medal winners in fmcg TV advertising this year?…
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Category ReportTop campaign of the year (11-20)
Video:Green Giant_Boy Turns into Cartoon Boy with Green Giant advert11. Green GiantCanned: vegetables General recall: 61% Brand linkage: 89% A child turns into an animated character when he is transported from the kitchen table to the magical world of the Green Giant, as our entirely well-intentioned hero delights in showing ...
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NewsTop billing for bored dog in new Nisa ads
Nisa is launching a new TV ad campaign on Boxing Day, featuring a bored dog waiting for its owner outside a store…
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NewsUnilever expands Dove Men+Care into face care with £7m push
Unilever is splashing out almost £7m on a marketing push after extending its Dove Men+Care range into face care…
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NewsBel UK gets 'le plaisir intense' from Christmas Boursin ads
Bel UK has launched its Christmas campaign with a TV ad for its Boursin soft cheese…
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Comment & OpinionAd of the Week: Southern Comfort is big on confidence
A fat man wobbles across a sunny beach, his only accessories some 1970s sunglasses
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NewsHeston TV show will super-size Um Bongo sales says Gerber Juice
The makers of Um Bongo are hoping Heston Blumenthal drums up fresh interest….
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NewsBrakes hires Hughes as marketing director
Brakes Group has appointed Dave Hughes as UK marketing director…
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NewsMedjool dates marketing campaign proves success
The Date Growers Bureau has claimed its consumer campaign for Medjool dates has received “extremely positive” feedback…
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NewsAdvertising watchdog mulls A2 milk probe
The ASA is considering launching an investigation into A2 milk…
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Comment & Opinion
Why Anheuser-Busch wants to ground Denzel's Flight
Denzel Washington has received critical acclaim for his portrayal of an alcoholic pilot in Flight….
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NewsFlorette categorises six appeal of salads
Florette has identified six ‘types’ of bagged salad shopper to help retailers increase penetration….
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NewsBulldog targets big increase in UK sales
Natural men’s skincare brand Bulldog is planning to treble the size of its UK business….
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NewsHoy and Murray help out at Highland Spring Sports Day
Olympic hero Sir Chris Hoy and tennis coach Judy Murray were both on hand at the annual Highland Spring Sports Day yesterday.
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Comment & OpinionAd of the Week: Knorr gravy pots chef in the shadow of Marco
Knorr’s tie-up with Marco Pierre White seems pretty solid.
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Profiles
Tim Davie: the PepsiCo marketing vp now running the BBC
Davie joined P&G as a trainee in 1991 after reading English at Cambridge University….
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NewsTop Tea takes on PG Tips with an ethical brew for builders
A new ethical tea range from Nepal is hoping to stir up the hot drinks market next year….
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NewsMarketing rules set to be relaxed for low-alcohol drink
Supermarkets and alcoholic drinks companies will be given the green light to promote lower abv products,…