All Marketing articles – Page 295
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NewsMalibu mixes its drinks with new Red variant
Malibu is expanding its range with a rum that is flavoured with tequila…
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NewsYoplait makes debut in functional yoghurt
Yoplait has jumped on the resurgent functional dairy bandwagon with the launch of Calin+…
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ProfilesTony Page, former Woolworths commercial and marketing director
Page joined Sainsbury’s as a graduate assistant. He then moved to Asda where he spent 13 years…
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Comment & Opinion
Third Party: Time for a media revolution in retail
The £1.5bn spent on media each year by the grocery sector is about to become more accountable…
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NewsFurby overhauled for new generation
Hasbro is backing the return of Furby with a heavyweight marketing push designed to recapture the excitement…
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NewsFred gets makeover to flag up Homepride
Premier Foods is giving its Homepride cooking sauce range a makeover as part of plans to strengthen the brand…
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Comment & Opinion
Talking Shop: The real value to your business of a Facebook 'like'
This week, Facebook announced it would be enhancing its security measures on brand pages to remove fraudulent ‘likes’…
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NewsBritvic struggles with Fruit Shoot re-supply
The return of Fruit Shoot will be slower than expected as Britvic has not yet started bottling all the varieties…
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NewsNew Neighbours: Aldi ads come to Ramsay Street
Aldi is building on its recent run of popular ‘Like Brands’ ads by sponsoring Australian soap Neighbours…
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NewsMost shoppers spurn brand match schemes as gimmicks
Most supermarket shoppers see price guarantees and brand match schemes as cheap gimmicks…
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NewsSwizzels-Matlow launches festive sweets line-up
Swizzels-Matlow is planning to tempt shoppers this Christmas with a range of sweets available from November.
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NewsPremier moves Hovis into breakfast biscuits
Premier Foods is taking on Kraft brand Belvita with a new range of Hovis breakfast biscuits that it hopes will be worth…
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NewsKallo invests in big TV marketing push
Kallo’s biggest-ever TV advertising campaign will hit screens next week as the natural and organic food…
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NewsCats with Thumbs are back as Cravendale bids to boost milk sales
Cravendale is launching a two-pronged attack on flagging milk sales with a new Cats with Thumbs TV ad and a major…
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NewsWyke scales up with 'team effect' rebrand
Wyke Farms is rebranding its portfolio in a bid to give it critical mass - and boost sales more than…
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Analysis & FeaturesUp close and personal
Clubcard and Nectar showed the potential of data mining. Now retailers are taking things to the next level.
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NewsBirds Eye chargills get bright new look
Birds Eye is revamping its frozen poultry with new packaging, improved recipes and new variants. The company is adding…
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NewsFruit Shoot returns to shelves in time for term after £25m recall
Britvic is set to launch a multimillion pound marketing blitz for Fruit Shoot, which went back on sale this week after…
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Analysis & FeaturesThe Dairymen 2012: Sports and milk
The Grocer speaks to sports experts about selling the white stuff…and commissions its own bottle design…
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NewsEylure celebrates birthday with 1960s lashes range
False eyelash specialist Eylure is celebrating its 65th birthday with a new range of retro lashes. The Anniversary…