All Marketing articles – Page 293
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NewsButterworth joins new Seabrook Crisps team as marketing director
Seabrook Crisps has named Kevin Butterworth as marketing director….
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NewsKerry in trouble with ASA over origin of Richmond Ham
Kerry Foods has been rapped by the Advertising Standards Authority for misleading shoppers over the origin of its Richmond Ham.
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NewsAsda's new web engine delivers 'Clubcard effect' online
Asda is launching a customer insight engine on its website that will allow Asda to target online shoppers with personalised offers for the first time…
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NewsJohn West's Sam is a hit on YouTube
John West has racked up over a quarter of a million YouTube hits within two weeks of launching a new interactive comedy video.
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NewsKellogg's gains online insights with Adpoints
Kellogg’s has teamed up with loyalty scheme Adpoints, which allows Nectar card holders to earn points for watching ads online…
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NewsQuorn adds trial-size portions to its range
Quorn has launched trial-size portions of two of its bestselling “everyday favourites” products…
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Comment & Opinion
Talking Shop: Obsess about detail, detail
There is a saying used by retailers and about retailers - “they know the price of everything but the value of nothing”…
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Analysis & FeaturesLaverstoke ruling: intelligent self regulation or plain silly?
Jody Scheckter is outraged by a Portman Group ruling banning the use of his crayon drawing label for Laverstoke…
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Comment & OpinionCafedirect keeps thinking small
There’s probably a good crossover between Fairtrade loyalists and people who watched Adam & Joe on Channel 4 in the 1990s…
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NewsMarmite to sponsor Christmas lights on Oxford Street
Marmite is sponsoring the Christmas lights on London’s Oxford Street this year.
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NewsHP appeals to 'manly' sauce shoppers with new ad
HP Sauce is launching a new tongue-in-cheek multimedia campaign to drive sales among male shoppers.
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NewsCo-op Group goes back in time for 99 Tea retro rebrand
The Co-operative Group’s own label 99 Tea has been given a retro look…
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NewsVeetee extends range with microwaveable pasta
Veetee is extending beyond rice and curries with a range of microwaveable pasta…
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Comment & Opinion
Talking Shop: Embrace the loss of control
I shop at Waitrose because, darling, Harrods is just too much of a trek mid-week” was perhaps my favourite response to Waitrose’s…
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Comment & Opinion
Tesco's Talking Shop blog is a one-way street
Tesco chief executive Philip Clarke isn’t hanging around to see if the first global profits drop in almost 20 years is just an anomaly.
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NewsYoung's to power up 'twice a week' advice
Young’s CEO Leendert den Hollander has written to health minister Anna Soubry calling for more government support of the campaign…
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NewsMove over ladies: men are turning chocoholic
The assumption has always been that women love chocolate more than men - sometimes in both senses of the phrase.
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Comment & OpinionSky falls in for Heineken's have-a-go hero
Heineken urges boozers to ‘Open your World’. But the world is not enough for James Bond…
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NewsMcVitie's breakfast biscuits break cover
UB is launching a breakfast biscuit under its McVitie’s brand - as predicted by The Grocer two months ago…
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News
Organic body's pesticide claim backed by ad watchdog
An ad by the Organic Trade Board claiming that organic food contains fewer pesticides than non-organic fare has been cleared by the Advertising Standards Authority.