All Marketing articles – Page 293
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NewsFish marketing plans on ice as Seafish waits for courts
The future of fish marketing is hanging in the balance as Seafish waits to hear whether its case is to go to the Supreme Court. Michael Barker reports
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News
Rubicon puts £5m into marketing and cricket sponsorship
Ambient juice Rubicon is reinforcing its large ethnic consumer fan base with a £5m marketing investment for 2010, including sponsorship of Sky Sports cricket coverage this summer. It was the brand's biggest-ever marketing investment and...
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NewsGum brands get fresh with marketing action
Wrigley and Cadbury have outlined plans to restore the fortunes of the embattled chewing gum category.
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News
Molson Coors lures marketing supremo from Müller Dairy
Müller Dairy UK is on the hunt for a marketing chief after Chris McDonough was this week named as the new marketing director of Molson Coors UK.
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Aperitif marketing helps Lanson beat the market
Champagne house Lanson has put its latest market-beating sales growth down to a new communications strategy pitching Lanson as an aperitif.
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3663 appoints Wilson as chief of marketing
Wholesale giant 3663 First for Foodservice has appointed a new marketing director.
Jenny Wilson joins from strategy adviser Caterlyst where she was insight director. She has also worked for Whitbread, Virgin Retail, Sodexo and Dairy… -
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Alpro refreshes its look to appeal to the mainstream
Alpro has been given a multimillion-pound facelift in a bid to return it to double-digit growth…
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News
Look into my aisles
Advertising executives used to regard shopper marketing as the dirty end of the industry…
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Comment & Opinion
Ad of the Week: Walkers look good naked thanks to virginal Lineker
Gary Lineker does not have sex. And that’s that, OK? Despite the fact that he recently married a lingerie model…
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NewsCadbury goes viral for 2010 Creme Egg season
Cadbury has launched an extensive viral campaign to support this year’s Creme Egg season, which began this week.
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Comment & Opinion
Third Party: Field marketing is more than leggy lovelies
Retailers might be keen to cut costs, but they need to be realistic about what can be delviered, says Julia Collis
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News
My Alternative CV: Tom Page, marketing director, Wagg Foods
Tom Page, sales and marketing director of Wagg Foods, on skiing, vertigo, Lord of the Rings and Uma Thurman
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News
Picture This... Field marketing by Antonio Federici
Ice cream brand Antonio Federici is singing from the roof tops, or rather hay stacks, after scooping Best Ice Cream in the World gong at the International Ice Cream Consortium's 2009 Awards. Brothers Frank and Philip hit the headlines earlier this...
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My Alternative CV: Adam Margolin, head of marketing support, Spar UK
Adam Margolin, head of marketing support at Spar UK, on cheese, Megan Fox and crocodile salad
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Hughes to head up global marketing for Mars cat brands
Mars has named Fiona Hughes its new global pet care marketing director for cat brands including Whiskas and Sheba.Hughes, who takes up the newly created role from 2 November, will be based in Mars' Brussels office and will focus on...
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Comment & Opinion
Third Party: Local sourcing? What about local marketing?
Supermarkets must work harder to develop marketing strategies that speak directly to consumers, says Andy Wheatley
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Asda's marketing guru given international role
Asda's chief marketing officer, Rick Bendel, has had his remit extended by Wal-Mart to become international chief marketing officer.The move will see Bendel provide strategic support for all the company's international marketing operations...
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NewsNew NHS fat ad 'will give kids anorexia'
The latest Change4Life ad has come under fire from a leading eating disorder charity for pushing “unhelpful” health messages. Susan Ringwood, chief executive of eating disorder charity Beat, said although advice to eat sensible portions was…
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Asda bolsters marketing team with new recruits
Asda has shaken up its marketing department with the appointment of several new figures, including the man behind the advertising campaigns for Cadbury's drum-playing gorilla and the Skoda cake.Mark Sinnock has been poached from Asda's...
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Ramsay faces viewer backlash
Channel 4 is under mounting pressure to take action against Gordon Ramsay following his use of expletives during Gordon’s Great British Nightmare, The Daily Mail reports…