All Marketing articles – Page 289
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Category ReportTop Campaigns of the Year: 1- 10
Which brands delivered the most entertaining and memorable TV ads in the past year? Nielsen analysed every fmcg ad aired to find out
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News
New rule to cut tit-for-tat ad complaints
Supermarkets may think twice before bringing a complaint against a rival’s adverts thanks to new rules designed to stem the flow of tit-for-tat complaints.
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NewsFarmfoods seeks the voice for its 2012 ads
Farmfoods is launching a nationwide competition to find a new voice for its television and radio commercials in 2012.
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NewsCoke puts Innocent in the Olympic spotlight
Innocent has pole-vaulted its way onto the podium of Olympic sponsors after leveraging the fi nancial muscle of its majority stakeholder Coca-Cola, The Grocer can reveal.
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Analysis & FeaturesFiring up the sauce market
Despite shunning the multiples, blokey sauce brand Man Meat Fire has steadily built a loyal following thanks to its premium positioning and focus on ‘real men’.
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Analysis & Features
Brands target gamers
The video game market is worth billions - but it’s still largely untapped by food & drink brands. With a growing number of pioneers putting gamers in their sights, however, that’s steadily changing.
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NewsKingsmill range given an overhaul by Allied
Allied Bakeries is giving Kingsmill a new look supported by a £4.6m marketing push – which will include the brand’s first social media activity.
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Profiles
Human Angle: Rob Parker
What’s it like to work for your company? Liberating. The owner, Steve Perez, has an infectious entrepreneurial spirit.
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Analysis & FeaturesOur aim is to get to one billion tiny tummy touch points
Ella’s Kitchen founder Paul Lindley, this week’s Guest Editor of The Grocer, talks to Ian Quinn about thriving in a recession, and going global
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Comment & Opinion
Asda pitch-perfect, M&S cheap and tacky?
Asda’s surprisingly classy ad leaves M&S in its wake. For proof that Christmas isn’t a slam dunk…
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News
Beer brands advised to chase female shoppers
Big beer brands are being urged to target marketing at the supermarket shoppers who actually buy the beer – women.
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Analysis & FeaturesXmas Crackers
Take one celebrity, add kids, tinsel and a lot of packshots. Throw in fake snow and a festive jingle and hey presto - a Christmas TV ad! So how does the class of 2011 rate? We commissioned a survey, trawled web forums and spoke to ad industry execs to find out.
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NewsA Biscuit Company: Burton’s unveils new name and branding
Burton’s Foods has renamed itself Burton’s Biscuit Company – and created a new logo and strapline – in a bid to reposition itself as a more premium biscuit business.
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Comment & Opinion
Castello’s aristocratic acrobatics are a seductive Casanova substitute
As the current fuss about St Paul’s demonstrates, Brits love a bit of costume drama, especially when it involves fops in frocks flouncing about in existential crisis before the baying hordes.
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NewsHeineken names new head of UK marketing
Heineken has handed the reins for its UK marketing to Jacco van der Linden. He is currently marketing director at the group’s Nigerian Breweries subsidiary, a role he has held since 2008.
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Analysis & FeaturesSEO: Are grocers failing online?
Never mind the back end. Search is the most important component of successful e-commerce. But exclusive research for The Grocer reveals that some of the supermarkets are ill-equipped for the fight. Rob Brown reports
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Comment & Opinion
It is possible to measure the impact of marketing
In the digital era, all you need is creative thinking and data to gauge the effect you’ve had on sales, says Felix Velarde
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ProfilesThe Human Angle: Vanessa Fowler; Marketing manager; Muntons
What's it like to work for your company? It is a happy place to work; the people are friendly and always keen to help.
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Comment & Opinion
Nice little churner
The X Factor: synonymous with tearful contestants, ridiculous ‘twists’ and, these days, extravagant ads for yoghurt.
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Analysis & Features
Especially for you
The days of one-size-fits-all retail are dead. Today, shoppers want a bespoke experience. Rob Brown takes a bizarre ride to the far side of retail to find out what it means for retailers