All Marketing articles – Page 286
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NewsFormula 1 boys fuel up with Lucozade
GSK is hoping to fuel a supercharged performance by British F1 stars Lewis Hamilton and Jenson Button…
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NewsLazy Town is taken into kids drinks market
A healthy drinks range featuring characters from kids TV show Lazy Town has been launched by the Gerber Juice Company.
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NewsCheckout 'revolution' thanks to The Grocer
A self-cleaning supermarket checkout that can kill deadly superbugs is set to hit stores, with a little help from The Grocer.
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NewsTV push for the Lucozade Revive brand
GlaxoSmithKline is kicking off its first TV push for new Lucozade brand Revive on Monday.
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NewsMagners ads reveal the brand's dark side
Magners has launched its summer advertising push this week with a new TV ad inspired by darkness.
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NewsOcado adds a vibrant swirl of colour to its own-label packaging
Ocado has abandoned its no-frills approach to own-label packaging in favour of bold designs with colourful swirls.
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NewsYazoo's Shake Squad go for '70s style
Yazoo has enlisted a 1970s-style undercover cop team to boost sales.
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News
Sanex Zero ad banned by advertising watchdog
A TV ad for the Sanex Zero% bathing range, from Colgate-Palmolive, has been banned for overegging its natural credentials.
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NewsKepak points Feasters at family market and keeps Rustlers for lads
Microwavable snack brand Feasters is to be repositioned as a “family focused” range to set it apart from rival Rustlers.
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NewsWalkers reveals its three mystery flavours
Walkers has unveiled the identity of the three mystery flavours it launched in January.
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News
Jubilee inspires new summer drinks lines
Producers are gearing up for the Queen’s Diamond Jubilee with some essentially English launches.
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News
Pepsi Max link with Doritos boosts both
A cross-promotional push for Pepsi Max and Doritos has generated a spike in sales of both.
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Comment & Opinion
The key to success lies in the brand's 'beliefs'
The recent news that Asda will be ramping up its price cuts has serious implications for its image, not to…
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News
It's cheaper to drink at home, says Bargain Booze
Bargain Booze has kicked off an in-store campaign to highlight how much cheaper it is to drink wine at home.
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NewsLeiths to boost Asda's premium credentials
Asda is gearing up for a major revamp of its Extra Special range to reflect its partnership with Leiths School of Food & Wine
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NewsSurplus website aims to be the eBay of fmcg
Fmcg suppliers looking to shift excess stock will soon be able to use a new eBay-style website to sell direct to buyers.
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NewsPeanut butter crowned champ in Chunky Kit Kat compo
Peanut butter emerged triumphant from Nestlé’s search for a new flavour of Chunky Kit Kat.
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Analysis & FeaturesLoyalty: who's earned it?
The Grocer’s first ever study of supermarket shopper loyalty shows it takes much more than big stores, low prices and promotional muscle to create a loyal following.
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News
Unilever to scrutinise fmcg web marketing
Unilever is to ramp up its digital marketing strategy, in a move that could see the start of a further shift in fmcg activity to the web.
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NewsTesco calls back Wood to head up marketing
Tesco has turned to an fmcg marketing veteran amid accusations that it has been consistently outgunned by its rivals in recent months.