All Marketing articles – Page 286
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NewsYoghurt maker Fage trumpets Greek heritage with TV spot
As competition continues to heat up in the Greek and Greek-style yoghurt market, Total Greek Yoghurt maker Fage is looking to make the most of its Greek heritage with a new TV campaign that goes live tomorrow.
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NewsHolland & Barrett challenges customers to ‘ask anything’
Holland & Barrett is offering customers 20% off their purchases if members of staff are unable to answer their health questions about products in store.
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NewsTesco adds ITV favourites to Clubcard TV service
Tesco has continued to ramp up its bid to become a serious player in the digital TV market, after signing a raft of content from ITV.
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NewsBen Fogle and wife to star in latest Typhoo ads
Typhoo is launching a new TV ad campaign this week featuring Ben Fogle – accompanied by his wife Marina.
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Comment & OpinionRobinsons' elegant and idyllic dad ad is a bit weird
Robinsons’ ad elegantly captures those endless summer holidays, where kids pass the time lobbing stones into rivers…
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Category ReportThe Big Spenders...
Head of insight at Ebiquity Matthew Carlton delivers his verdict on who spent big in 2012, and why
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Category ReportTV advertising highlights of 2012 - sexist accusations, Olympic stars and Tesco Furby
Morrisons and Asda’s Christmas ads were attacked for being sexist in 2012. The ASA’s verdict? Not guilty. But it was too late
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Category ReportCelebrity endorsement shake-ups - who’s in, who’s out, who’s good and who’s bad?
Ennis promoting Powerade has done wonders for her bank balance. Her double gold-winning efforts will have gone down especially well with Powerade…
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Analysis & FeaturesBiggest grocery advertisers' 'second screen' revolution
Soaring spend on digital threatens TV ads. But savvy brands are realising the power of multi-channel interactivity…
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NewsCraig Clarkson gets off-trade marketing job at Heineken
Heineken has promoted Craig Clarkson to category and trade marketing director for the off-trade…
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NewsTop 100 fmcg brands defied 2012 advertising slowdown
The biggest advertisers in fmcg ramped up ad budgets by 11% in 2012, despite the decline in overall advertising spend…
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NewsYakult ad banned for implying health advantages
A TV ad for probiotics drink Yakult has been banned by the Advertising Standards Authority for falling foul of health claims rules – despite not actually making any explicit health claims.
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NewsM&S aims to 'make today delicious' with Anna Friel's help
Marks & Spencer is launching a new food marketing campaign built around the strapline ‘make today delicious’ and featuring the actress Anna Friel.
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NewsFoster's Radler and Bulmers get summer advert campaigns
Heineken has hit the campaign trail with ad pushes for its low-abv Foster’s Radler and new Bulmers flavours…
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Comment & OpinionLovely hint of Lynch in licentious Crispello ad
Adland is obsessed with the concept of ‘quirky’…
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Comment & Opinion
Advertisers: demand practical consumer data!
Perhaps like no other, the food and drink sector relies on well-targeted advertising to drive sales…
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NewsIan Bishop and Jenny Holmes switch from Costcutter to Nisa
Costcutter marketing director Ian Bishop is jumping ship to join Nisa, The Grocer can reveal
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Category ReportFocus on soft drinks: Promos and marketing
Part 4 of our Focus on soft drinks looks at tactics around promotions and marketing.
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NewsGM unveils Free'ist range of low and no-sugar products
A new sugar-free and no-added-sugar brand that includes biscuits, chocolate and jam is set to launch…
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Comment & OpinionEvian's toddling dance moves for the easily amused
Evian is back with yet another child-themed ad….