All Marketing articles – Page 281
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NewsPrince & Sons gets first major retail listing at Selfridges
Premium British tea brand Prince & Sons is ramping up distribution as it adds two seasonal blends to its portfolio…
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NewsJerome Flynn fronts chocolatier’s bid to save white lions
Games of Thrones star Jerome Flynn is fronting a campaign by Conscious Chocolate to protect Afrian white lions Games of Thrones star Jerome Flynn is to front a partnership between West Sussex-based Conscious Chocolate and the Global White Lions Protection Trust (WLT). The supplier is donating 10% ...
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Comment & OpinionPrice cuts are not the only tactic in retail war
Some smart firms are playing the long game when it comes to promotions, says Andrew Marwick, managing director at Opia.
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Comment & OpinionRetailers should harness media brands in the run-up to Christmas
Advertisers could do worse than partner with magazines, websites and radio stations this Christmas, says Krissie Ford of Bauer Media.
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NewsRocket Fuel energy coffee brand launch is out of this world
Energy coffee brand Rocket Fuel is reaching for the sky with a marketing push that will include a rocket launch…
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NewsPepsiCo launches TV campaign for So Simple Cuppa Porridge
PepsiCo is launching a TV push for its Quaker Oat So Simple Cuppa Porridge…
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NewsSean Uprichard rejoins breakfast brand Fuel as marketing chief
Sean Uprichard has been appointed brand and marketing head at breakfast brand Fuel…
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NewsSelfridges launches a beer-filled advent calendar
Selfridges has unveiled a Christmas tree-shaped beer-filled advent calendar…
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NewsLizzy Johnson joins Quintessential Brands as marketing boss
The Quintessential Brands Group has named Lizzy Johnson as its new international marketing director…
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Category ReportFocus on Winter Remedies
After a year of relatively mild weather, in which sales fell 6.1% by value, suppliers of winter remedies are hoping for a …
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NewsSugar Puffs rebrand cuts sugar - even from its name
Halo hopes Honey Monster Puffs rebrand will revive plunging sales…
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Analysis & FeaturesHow independents can make more money from the wine fixture
Wine is daunting to a lot of shoppers. And supermarket deals are hard to compete with if you don’t know what you’re doing…
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NewsWaitrose invites public to sing on Christmas advert
Waitrose has announced it will be asking customers and staff to record the soundtrack for its 2014 Christmas television advert.
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NewsGaea olives and oils range makeover aimed at younger audience
Greek food brand Gaea has given its olives and olive oils a ‘contemporary’ makeover…
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Comment & OpinionLidl is catching up and even overtaking Aldi with its marketing
Lidl and Aldi are proving that the Germans have a sense of humour – and really get social media too…
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NewsJack Daniel's Order of Gentlemen get Tumblr site
Jack Daniel’s Order of Gentlemen get Tumblr site…
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Analysis & FeaturesIs Match & More more or less than the sum of its parts?
In a hastily convened briefing last Thursday (2 October), Morrisons finally unveiled details of its long-awaited loyalty c…
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Comment & OpinionFmcg brands hold their own on powerhouse list
Brand consultancy Interbrand today released its annual list of the world’s 100 most valuable brands
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NewsE-cigs can be shown on TV under new advertising code
E-cigarette suppliers will be able to show their products on television for the first time under a new code of practice.
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Comment & OpinionProduct innovation means an end to ‘garlic bread syndrome’
Brits love a curry – so why are there so few recognisable, mainstream curry brands? asks Ajaz Ahmed.