All Marketing articles – Page 281
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RankingsBritain's 100 Biggest Alcohol Brands 2014
Our 2014 survey of Britain’s Biggest Alcohol Brands shows we are drinking more and paying more for the pleasure. But is the value and volume turnaround sustainable, or was it just generated by 2013’s heatwave?
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NewsRaccoon crisps anyone? Walkers unveils Do Us A Flavour finalists
Walkers has unveiled the six new crisp flavours created by members of the public for its Do Us a Flavour promotion.
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NewsAnchor Spreadable TV ad to mark 'everyday family moments'
Anchor Spreadable will hit TV screens on 21 July with a new ad celebrating “everyday family moments.”…
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NewsAnnabel Karmel in first TV ad; Little Dish targets royal baby
Toddler ready meal brands Annabel Karmel and Little Dish are arch rivals but they are taking wildly different approaches…
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NewsSteve Chantry named Birds Eye UK marketing director
Steve Chantry is the new UK marketing director for Birds Eye.
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NewsSpam, spam, spam... and Monty Python popcorn
And now for something completely different… Spam popcorn.
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Comment & OpinionRetail lessons from the World Cup
With the 2014 Fifa World Cup now over, it’s a good time to reflect on how big tournaments affect shopper behaviour…
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NewsMondelez rolls out cross-brand promo on sugar confectionery
Mondelez is launching its first cross-brand promotion in sugar confectionery…
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NewsCeri Bennett appointed Pukka Herbs marketing director
Pukka Herbs has appointed Ceri Bennett as marketing director…
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Comment & OpinionSouthern Comfort goes back to the bar with pleasingly silly ad
Southern Comfort continues its ‘whatever’s comfortable’ push with a pleasingly bizarre effort…
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NewsThe Happy Egg Co backs bees with new on-pack promotion
The Happy Egg Co has launched an on-pack promotion highlighting its efforts to help bees…
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Comment & OpinionGreat digital marketing content won the World Cup this year
Which official World Cup sponsor is winning the social sharing battle? Answer: None of them…
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NewsRitz Crackers return to TV screens - after 30 years
Ritz Crackers return to TV screens for the first time in 30 years on Monday…
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NewsCider brand K talks up premium quality with rebrand
Cider brand K is sporting a sophisticated new look in a bid to better reflect the brand’s premium positioning.
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NewsCadbury Dairy Milk mixed with Chips Ahoy in new Mondelez tie-up
Mondelez has revealed its latest Cadbury Dairy Milk branding partner – a cookie brand many Brits will have never heard of…
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NewsOreo Double Stuff campaign links to The Only Way is Essex
Mondelez has got this marketing thing licked. New Oreo Double Stuff campaign Lick for It kicks off on 6 July…
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NewsFormer Heineken director takes to the road with Dune Surfer
John Hunt is hoping to drive supermarket listings with an experiential push for his Dune Surfer beer…
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NewsCurry supplier Punjaban sends Andy Murray some Ruby Murray
Curry brand Punjaban marked Andy Murray’s Wimbledon campaign with the launch of a Ruby Murray sauce…
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NewsLavera looks to take German natural beauty to the UK mults
German natural beauty and personal care brand Lavera has given its makeup portfolio a makeover…
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NewsBurts Chips launches lentil-based crisps
Burts Chips has launched lentil-based crisps. Rolling into Waitrose next week, Lentil Waves come in three flavours…