All Marketing articles – Page 279
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NewsOcado slaps ads on street outside rival grocers
Ocado has hit the streets of London to stencil ads outside Tesco, Sainsbury’s and Waitrose stores.
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NewsSainsbury's Christmas in a Day film racks up 842,000 views
Christmas in a Day, the film used by Sainsbury’s in its Christmas ad campaign, has been viewed over 840,000 times.
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NewsKabuto noodles offers hungover office workers a lift
Noodle brand Kabuto is trialling a service offering hungover office workers a bespoke taxi ride into work.
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NewsBargain Booze to dole out Scotch eggs on Christmas Eve
Bargain Booze will give away thousands of free Scotch eggs to customers this Christmas Eve as part of its Christmas ad campaign.
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NewsRSPCA badger cull ad banned for using the word 'exterminate'
An anti-badger cull ad from the RSPCA has been banned by the Advertising Standards Authority for misleadingly suggesting the government planned to “exterminate” badgers.
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NewsLet There Be Beer ad banned for linking booze to success
Advertising watchdogs have ruled that a TV ad for brewing industry marketing campaign Let There Be Beer cannot be shown again in its current form.
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Comment & OpinionWe need to fundamentally rethink healthy marketing
In The Grocer last week, we read about liver disease, natural sweeteners, and the focus on lowering salt intake…
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Analysis & FeaturesE-cigarettes: everything you ever wanted to know
Sales of e-cigs are projected to hit £338m by 2015, but the threat of regulation hangs over this fledgling industry…
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NewsAsda targets Morrisons in new price comparison ad
Asda has fired a shot across Morrisons’ bows as the supermarket price war intensifies in the run up to Christmas…
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Comment & OpinionWhy Coke rethought its content marketing
The Content Marketing Association asked me what it took for us to rethink The Coca-Cola Company’s approach to content mark…
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NewsLidl adds random recipe generator to website
Lidl has added several new features to its website including a random recipe generator…
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NewsXbox One launch prompts Tesco to change signage
Tesco is altering the signage of some of its stores to mark the launch of the Xbox One console this week.
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NewsASA raps For Goodness Shakes over innuendo in online advert
An ad for protein shake brand For Goodness Shakes has been banned for causing serious and widespread offence by making implied references to male masturbation.
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Comment & OpinionRetailers use social media to build Christmas ad buzz
Well 2013 looks set to be the year the Christmas commercials of some of our leading retailers get their ‘Superbowl Moment’…
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Comment & OpinionThe Co-op Group must wish for Sainsbury's swagger right now
It’s hard to find a bad word to say about Sainsbury’s right now…
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NewsWaitrose's Christmas ad is a TV turkey, say consumers
“Morbid”, “depressing” and “horrific” – that was the viewers’ verdict on Waitrose’s festive TV campaign this week…
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Analysis & FeaturesWhich supermarket’s ad will turn on Christmas shoppers most?
The Xmas ad season is upon us again. Who will hit the right note? Read our complete review of all the retailers’ Christmas ads…
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NewsAccolade to boost Hardys wine with £2.6m push
Accolade Wines is launching a £2.6m press and outdoor push for its Hardys brand…
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NewsGrey Goose vodka to open pop-up bakery in London
Vodka brand Grey Goose is opening a pop-up artisan bakery in central London as part of its campaign to highlight its ‘grain to glass’ credentials.
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NewsSainsbury’s celebrates Christmas in a Day with 50-minute film
Sainsbury’s will kick off its Christmas advertising campaign tonight with a three-and-a-half minute trailer for a new film it has been working on in conjunction with Oscar-winning director Kevin Macdonald.