All Marketing articles – Page 279
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NewsMorrisons to make availability key focus for Christmas
Morrisons is kicking off its Christmas marketing campaign on Friday with a 60-second ad - and has unveiled plans to make availability a key part of its festive strategy.
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NewsCheers: experts raise a glass to There's a Beer For That TV ad
Marketing experts who criticised last year’s TV ad for the beer industry’s generic marketing campaign have declared its successor a big improvement.
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NewsSHS Sales and Marketing adds Vileda and Zip to its portfolio
Distributor SHS Sales and Marketing has added household brands Vileda and Zip to its portfolio…
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NewsSainsbury's new pricing strategy paying off
As Sainsbury’s CEO Mike Coupe prepares to unveil his strategic update…
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Comment & OpinionHow branding can bring clarity and focus to mergers & acquisitions
With the Chiquita/Cutrale banana deal in the headlines, Vicky Bullen, CEO of Coley Porter Bell, looks at how branding can help turn mergers and acquisitions into a success.
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NewsWhat a feeling: Tesco unveils its 2014 Christmas TV ad
Tesco is ramping up the festive cheer in its 2014 Christmas TV ad with a light show created by a team that worked on the 2012 Olympics opening ceremony.
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NewsWhitby Seafoods revamps range with 'frozen is better' message
Whitby Seafoods is hoping to breathe fresh life into the frozen fish category with a new look and revamped product range…
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NewsKik E-Cigarettes scores TV first with vaping ads
KiK E-Cigarettes is set to become the first manufacturer to take advantage of new advertising rules…
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NewsM&S vs Interflora case to return to the High Court for retrial
Marks & Spencer has won the latest skirmish in its six-year legal battle with Interflora…
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NewsUnilever Project Sunlight ad push to focus on food waste action
Unilever is launching a TV campaign highlighting its work with Oxfam to tackle hunger and food waste.
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NewsAldi follows Lidl in poking fun at Morrisons' Match & More
Aldi has taken a leaf out of Lidl’s book by running newspaper adverts poking fun at Morrisons Match & More…
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NewsFairies Magic and Sparkle spread festive joy in M&S Christmas ad
M&S has ditched the celebs for this year’s Christmas advertising as it delivers a new twist to its Magic & Sparkle campaign from last year.
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NewsSeedrs crowdfunding will enable Charbrew Tea to expand
Charbrew Tea is planning rapid expansion after reaching its £150,000 crowdfunding target…
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NewsWeetabix challenges wheat-free diet trend with campaign
Weetabix has launched a campaign challenging the trend for wheat and gluten avoidance…
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NewsNew Year favourite Jools Holland to star in an Aldi Christmas
Aldi will debut its Christmas ad campaign tonight on ITV1, during the ad break for Emmerdale.
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NewsIceland to debut Peter Andre Christmas ad tonight
Iceland’s Christmas advertising campaign, starring Peter Andre, will air this evening.
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NewsLidl unwraps its 'Little Present' Christmas TV ad
Lidl will launch its new Christmas advertising campaign on TV on Thursday. The series of ads, which launched in cinemas last weekend, are part of the £20m ‘Lidl Surprises’ campaign it introduced in September.
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NewsHeck starts work on new Ripon site as new burger lines hit Tesco
Premium sausage brand Heck has broken ground on a “state of the art” new factory in Ripon, North Yorkshire…
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News
Spontex launches innovative four-week TV advert campaign
Spontex hopes to reinvigorate the mops market with its first-ever national floor TV ad campaign…
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Comment & OpinionHunger's back as Danio 'Grumbler' pitches yoghurt at blokes
Thought Shreddies had locked up Hunger? Alas, that was only ‘till lunch’…