All Marketing articles – Page 279
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Comment & OpinionRichmond's peacekeeper serves up a smooth sausage
Having lost its sub-Mumford faux-folk band somewhere, Richmond is focusing on the family with its new sausage ad…
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NewsLidl to list hard-to-find Italian products in themed week
Lidl will bring a touch of Italy to its stores next week with an Italian-themed week…
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NewsCoca-Cola to beef up marketing spend as global sales dip
Coca-Cola is responding to a dip in sales with a boost in media spend and a diversification into new areas – including a cold-beverage home dispenser.
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NewsLactofree hedgehog TV ad 'did not mislead', ASA rules
A TV ad for Lactofree products did not mislead consumers about its suitability for dairy allergy sufferers, the ASA has ruled.
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NewsFox's Biscuits revamps Party Rings in time for World Cup
Fox’s Biscuits has extended its Party Rings range with a football-themed line…
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NewsLightbody tempts with One Direction
Lightbody Ventures will be hoping its latest launch – One Direction biscuits – has the X Factor…
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NewsMinnie Moll made marketing boss at East of England Co-op
Minnie Moll is the new executive officer for membership, marketing and media at East of England Co-operative…
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NewsJorgensen named new director of marketing for General Mills UK
Jennifer Jorgensen has been named as the new marketing director for General Mills UK, Ireland and Nordic…
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Comment & OpinionSochi missed opportunity
As the Winter Olympics opens, where are all the sponsoring brands?
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News‘Misleading’ Nicolites e-cigarette ad banned by ASA
The ASA has banned Nicolites’ ‘Kicks Butt’ poster An advert for e-cigarette brand Nicolites has been banned for implying it could be used to help smokers quit. Two complainants argued the poster was misleading because its strapline “Kicks Butt” could suggest it was a smoking cessation aid. ...
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NewsWarburtons is not London’s biggest baker, ASA rules
Warburtons ads claiming it to be London’s biggest baker have been banned after its main rivals Premier Foods and Allied Bakeries complained.
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Comment & Opinion
Flexibility and the ASA
Less attention has been given to one aspect of the ASA’s ruling on Lucozade that permits some welcome flexibility…
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NewsUBUK aims for the Sweeet spot with McVitie’s relaunch
McVitie’s biscuits will play up their “emotional” connection to consumers in a £12m relaunch of the brand.
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NewsGinsters and Pukka Pies line up new ad campaigns
Marketing activity is set to heat up in the pies and slices market as Ginsters and Pukka Pies launch new ad campaigns…
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NewsThorntons launches premium chocolate range at its own stores
Thorntons is going after “discerning chocolate lovers” with a new premium range exclusively for its own stores…
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Comment & OpinionKit Kat shows it's a big deal with Tokyo boutique
Like Tom Waits, Alphaville and Godzilla, it seems Kit Kats are big in Japan…
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NewsHeinz and Kingsmill link for beans on toast cross-promotion
Heinz Beanz and Kingsmill 50/50 have joined forces to promote eating beans on toast…
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NewsHello Kitty rolls out range of Bazooka sweet collectibles
Hello Kitty is joining the Bazooka Candy Brands products portfolio with a range of collectibles…
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NewsRustlers replaces girls with 'hunger monkey'
Rustlers is dropping scantily clad girls from its ads and replacing them with a “hunger monkey”…
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NewsMarfrig hires World Cup 'co-ordinator' Vincent Gaillard
Marfrig has kicked off its 2014 FIFA World Cup sponsorship plans by appointing a ‘global co-ordinator’…