All Marketing articles – Page 274
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NewsTesco kicks off first TV ad campaign for Blinkbox Music
Tesco has launched its first above-the-line advertising campaign for its music-streaming service Blinkbox Music.
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NewsShakira becomes Danone Activia global brand ambassador
Danone has signed up pop star Shakira as the new global brand ambassador for Activia – but the UK campaign for the yoghurt…
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Comment & OpinionExceedingly good marketing
Is Premier Foods about to ditch the ‘Exceedingly good cakes’ slogan from Mr Kipling? Not so fast…
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Analysis & FeaturesThe sensory science behind a hit sausage
Reformulating a brand but worried it won’t taste as good as the original? Marketing Sciences can help…
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NewsWrigley 5 gum gets £4m push and Pulse is back
Wrigley is launching a £4m push for gum brand 5 and bringing back its Pulse flavour…
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NewsWarburtons vans take toasted crumpets to Scotland
Warburtons is taking its crumpets on the road as it looks to boost sales north of the border…
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NewsWaitrose updates Pure Beauty sensitive skin range
Waitrose has given its Pure Beauty sensitive skin range a makeover…
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NewsSteven Gerrard back with Lucozade for Fuel to Rule campaign
Lucozade Sport has brought back former brand ambassador Steven Gerrard to front a £10m push…
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NewsMaxinutrition ad promises You, Stronger
GSK-owned sports nutrition brand Maxinutrition is flexing its muscles with new TV advertising as part of a £5m push…
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NewsCamelot launches Android app for National Lottery players
Camelot has created a new National Lottery app for Android…
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NewsWH Smith Local franchise gathers interest from indie retailers
Indies have shown a keen interest in WH Smith’s franchise package according to the National Federation of Retail Newsagent…
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NewsCitrus Strongbow joins Heineken’s flavoured ciders line-up
Heineken is ramping up its activity on flavoured ciders with a new citrus variant for Strongbow and the introduction of an established New Zealand cider brand to the UK.
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NewsBirds Eye shows polar bear Clarence the freezer door
Clarence the polar bear is being axed by Birds Eye UK as owner Iglo Group rolls out a new £60m Europe-wide marketing strategy.
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NewsCaptain Morgan ad banned for depicting daring pirate
Captain Morgan has been keel-hauled by advertising watchdogs for linking booze with daring behaviour.
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NewsPiri Piri Pigeon among Walkers' Do Us A Flavour suggestions
Walkers has revealed the top 10 strangest flavour suggestions it has received so far in its Do Us a Flavour competition.
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Comment & OpinionRichmond's peacekeeper serves up a smooth sausage
Having lost its sub-Mumford faux-folk band somewhere, Richmond is focusing on the family with its new sausage ad…
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NewsLidl to list hard-to-find Italian products in themed week
Lidl will bring a touch of Italy to its stores next week with an Italian-themed week…
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NewsCoca-Cola to beef up marketing spend as global sales dip
Coca-Cola is responding to a dip in sales with a boost in media spend and a diversification into new areas – including a cold-beverage home dispenser.
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NewsLactofree hedgehog TV ad 'did not mislead', ASA rules
A TV ad for Lactofree products did not mislead consumers about its suitability for dairy allergy sufferers, the ASA has ruled.
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NewsLightbody tempts with One Direction
Lightbody Ventures will be hoping its latest launch – One Direction biscuits – has the X Factor…