All Marketing articles – Page 274
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NewsNew Sharwood's marketing campaign aims to educate consumers
Push ahead of Chinese New Year hopes to show shoppers how easy it is to make tasty Chinese meals at home
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NewsNew competition aims to find best Valentine's Day in-store display
Industry experts will be judging the contest, which aims to focus on great campaigns
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NewsThe Valentine's Day #InStoreSpot competition
We’re on the lookout for eye-catching instore displays from individual brands for Valentine’s Day as part of our new #instorespot competition. If you think a brand has pulled out all the stops this Valentine’s Day, tweet us a pic and it could well end up being the winning entry. Our ...
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NewsIWC sticker on wine bottles increases sales by 15%, studies find
Supermarkets already had stickers on POS materials, but applying them to bottles saw quick rise in sales
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NewsFruit Heroes get new look emphasising nutritional content
Healthy Danish snacking brand Fruit Heroes has been given a makeover 16 months after making its British debut…
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Comment & OpinionStarburst finds an intense new way to shout about flavour
Brands go to great lengths to ‘visualise’ flavours, from M&S’s oozy close-ups to that Boursin ad where…
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NewsWalkers extends Sunbites brand into the savoury biscuits market
Walkers has extended its booming Sunbites bagged snack brand into the savoury biscuits market…
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NewsUK cheese companies 'missing Chinese opportunity'
UK cheese companies have failed to capitalise on the growing appetite for cheese in China…
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NewsWaitrose chef Jonathan Moore lined up for Food Vision
Jonathan Moore, the chef who keeps Waitrose at the forefront of food innovation, will speak at Food Vision in March…
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NewsPernod Ricard spends on Jacob's Creek amid Aussie wine fears
Pernod Ricard is launching a TV push for Aussie wine brand Jacob’s Creek…
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NewsIceland ends relationship with media buying partner Mediacom North
Company appoints UK’s largest independent media agency to lead marketing push across all channels
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NewsOreo's fun new campaign kicks off 'pivotal year' for Mondelez
£1.5m push will take place across multiple channels as Mondelez aims to “shake up” biscuit category
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News'Horny Goat Weed' gets Valentine's push for Holland & Barrett's 'sexual wellbeing' range
Marketing push to run in lead-up to Valentine’s day
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NewsTesco leads way on post-Christmas deals as strategies revealed
Even before the last turkey sandwich has been polished off, retailers start devoting space to diet and heathy food…
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NewsGSK urges rethink of oral healthcare aisles
GSK has made a “breakthrough” discovery in shopper psychology and is encouraging retailers to revamp oral health aisles
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NewsBudgens in crisps giveaway as part of O2's Moments campaign
Budgens has signed up to mobile phone operator O2’s high-tech marketing campaign – Moments…
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NewsBirds Eye withdraws salmon fish fingers from the UK market
Salmon fish fingers have made a splash with shoppers in Europe – but are set to sink without a trace in the UK…
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Analysis & FeaturesCopycats: going to war with the packaging lookalikes
Brands are furious with the copycats, but it’s perfectly legal and discounter sales suggest it works
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NewsSylvester Stallone to star in Warburtons TV ad campaign
As Rocky he was the heavyweight champion of the world, but has Sylvester Stallone got what it takes to sell bread?
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NewsDiet Coke ditches the hunks for new ad campaign
The new campaign encourages consumers to embrace their impulsive side