All Marketing articles – Page 269
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NewsMorrisons Portsmouth wins Easter #instorespot with unusual entry
Submitted by Nicola Bourne There was something a bit fishy about Morrisons Portsmouth’s entry into our Easter #instorespot contest, but the judges loved the unusual arrangement. “We thought the Morrisons Portsmouth fish bunny display was a worthy winner. You might question it, but the effort required to ...
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NewsBob Mortimer to be the new face of Bombardier
The ex-Shooting Stars host will depict a new version of the Bombardier Bedford character in a TV ad that launches on 23 April – St George’s Day
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NewsCaribbean Twist pre-made cocktails to carry prize code
Halewood International is rolling out an on-pack offer across four varieties of Caribbean Twist, giving shoppers the chance to bag a pair of designer sunglasses
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NewsBirds Eye unveils new ice block billboard filled with cash
The frozen blocks contain £700 cash – the amount the average family wastes on food a year - and passers-by were able to collect falling coins and notes as the board melted
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Analysis & FeaturesTop 100 fmcg advertisers 2015
Not everyone was cutting back in 2014. In the retail category, spend on traditional advertising channels grew 3.5% year on year, according to Ebiquity.
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Analysis & FeaturesYouTube: a serious vlogging opportunity for brands
Over a billion people watch YouTube every day and a staggering five hours of video are uploaded every second, so even a niche product can find a huge audience to advertise to
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NewsMcCain marks teatime family fun in new £8m marketing push
The Real Teatimes With McCain push, which kicks off next week, features 10 families filmed in their own homes
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NewsMiller Brands Pilsner Urquell gets new retro bottle
The redesigned bottle uses traditional brown glass used to package the beer – though in a slightly lighter ‘amber’ shade. The bottle has a contoured shape.
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NewsTesco partners with Beer Alliance campaign 'There's A Beer For That'
“The idea with this activity is to encourage Tesco customers to discover their perfect beer by introducing them to different styles and the food they perfectly pair with”
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NewsRustlers to drop 'laddish' image, expand into paninis
“Rustlers’ audience has changed and the brand is no longer the sole preserve of lads and young men,” said Kepak marketing director John Armstrong
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NewsIrish Dairy Board rebrands as quotas end
The new name Ornua is a derivation of the Irish Gaelic words ‘Ór’ and ‘nua’, which translates as ‘new gold’
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NewsCarlsberg directly addresses Stella Artois in new ad campaign
The ‘Trust Your Tastebuds’ push will centre on billboards advertising Carlsberg Export carrying the messages ‘7/10 prefer Export to Stella – 3/10 can still change their mind’
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NewsLittle's rebrands packs to celebrate new MD
The new-look pack is intended to incorporate influences of Scandi design and retro 1940s/50s American packaging
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NewsGeorge Christoudias made Branston sales and marketing director
He replaces James Truscott, who was promoted to MD last month
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NewsBirds Eye parent company begin consumer education food waste campaign
The €5 million (£3.7 million) iFreeze campaign will aim to educate consumers using TV and print advertising, online tips and on-pack advice
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NewsNew Co-op family-centred ad focuses on errand nostalgia
It depicts a boy sent to his local Co-op store on his bike by his mum to buy some hot cross buns
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NewsColman's Mustard to get first TV push in eight years
The new ad, running from this week, is designed to remind consumers to add a dollop of mustard to their roast dinners
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NewsIrn Bru signs Football League marketing deal
The three-year sponsorship, which will start during this year’s play-offs in May, covers all 72 non-Premier League teams
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NewsThe Easter #instorespot competition
We want to know which brands and retailers have gone the extra mile for Easter