All Marketing articles – Page 269
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NewsLucy Mecklenburgh shows her love for eggs in British Lion push
Fitness guru and former TOWIE star Lucy Mecklenburgh is fronting a push for British Lion eggs…
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News"Surprise inside" cupcake fillings look to innovate a profit for Dr. Oetker
Product even comes with accompanying YouTube tutorials
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NewsHoney Monster grows up for return to TV ads
Honey Monster is back on TV screens – and this ‘grown-up’ version isn’t asking his mummy…
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NewsWhole Earth catching up on Sun-Pat as nut butter sales surge
Sales of peanut butter have overtaken marmalade after a year of intense NPD and marketing…
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NewsBirds Eye launches £3m Mix Up Your Menu marketing campaign
Birds Eye is ploughing £3m into a marketing campaign to encourage consumers to use…
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NewsHappy Egg Co marketing campaign highlights welfare standards
The Happy Egg Co is launching a push to drive consumer awareness of its welfare standards…
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NewsOxo packaging revamped by Coley Porter Bell
Oxo packaging has been given an overhaul with a modern design that rolls out next week…
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NewsRetailers agree common principles for alcohol sales as Labour threatens crackdown
Retailers say further Labour action is unnecessary, as industry is successfully regulating itself
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NewsTesco drops advertising agency, signs up BBH from Waitrose
BBH will now depart from Waitrose, W+K had only been Tesco ad agency since 2012
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News
Limited edition wine bottle has glow-in-the-dark label and a power button
The £35 rosé offers an interesting packing innovation with a luminescent label on an opaque black bottle
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NewsMaltesers' tie-in with Comic Relief urges the consumer to "bake yourself silly"
Charity push will see 5p donated from every pack of Maltesers sold
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NewsMornflake launches new gluten-free product
New oatmeal product certified by Coeliac UK, aimed at wider health-concious market
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NewsUnilever to donate to Comic Relief for every pack of PG Tips and Persil sold
The activity will be supported by two above-the-line campaigns for each brand next month, including digital and TV advertising
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NewsNivea launches new moisturiser aimed at "quick firming" for skin
The company describes the new product as the optimal solution for “quick firming when time is short”.
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NewsLidl's new Scottish range includes haggis, kilts, bagpipes
New range comes ahead of Burns Night celebrations
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My Alternative CVJess Templeton, KP Snacks, on Boyzone, pigeons and Chartres
When I was 15 I was a sales assistant at WH Smith. I have fond memories of recommending books to holidaymakers…
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NewsVimto flags up new look for Levi Roots drinks
Vimto is launching new packaging for its Levi Roots soft drinks…
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Comment & OpinionContent marketing: image will be everything in 2015
Content marketing saw exceptional growth last year and shows no signs of slowing down in 2015…
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NewsSainsbury's campaign tells shoppers to 'Love Your Freezer'
Sainsbury’s is following up its 2014 Love Your Leftovers campaign with a new Love Your Freezer campaign for 2015…