All Marketing articles – Page 264
-
Analysis & FeaturesOccasion is key to volume growth in a deflationary market
It is hard to see many brands or categories growing through consumer price rises in 2015…
-
NewsSouthern Comfort looks to build on 'Whatever's Comfortable'
New ad will be shown in cinemas and on VOD for 20 weeks
-
NewsLambrini responds to downturn with redesign, sponsorships
New packaging, names, designs and campaigns for Halewood International brand
-
NewsTesco gets ready for Ramadan in London
Supermarket’s religious festival activities include food donations, event sponsorship and a redesigned van
-
NewsHeineken tackles £8.5m promotion push for Rugby World Cup
Limited edition packaging will offer consumers chance to win big RWC prizes
-
NewsTiger Tiger redesigns condiment range
Claiming Chippa was the UK’s only gluten and dairy-free condiment range, Tiger Tiger said it would change the perception that free-from brands are “worthy and dull”
-
NewsBargain Booze launches ‘cheeky’ take on Aldi adverts
Bargain Booze has launched a “cheeky” advertising campaign reversing the successful series of Aldi price comparison adverts as the off-licence chain matches the price of Carlsberg Export and Smirnoff vodka with the discounter’s own-label products.
-
NewsWarburtons rolls out shaped Thins to boost family appeal
Warburtons is set to sink its claws deeper into the sandwich alternatives market
-
NewsLidl pits its products against leading brands on new website
Lidl has launched a website showing how its own products have performed in blind taste tests versus leading branded and rival own label lines.
-
NewsLeerdammer targets BBQ season with Toastie & Burger slices
Bel UK marketing director Steve Gregory said the rebrand would be supported by a marketing push starting next week
-
NewsLucozade Energy sets sights on older crowd with £14m campaign
The £14m Find Your Flow campaign is designed to highlight the range of flavours offered by the brand
-
NewsPepsiCo kicks off UEFA Champions League sponsorship
The agreement, which starts in July and runs until the end of the 2017/18 season, will be centred around Walkers, Pepsi Max and Gatorade
-
NewsMolson Coors to take UK distribution of Staropramen from Carlsberg
Molson Coors acquired Staropramen in 2012, but the beer is currently sold under license in the UK by Carlsberg
-
NewsJägermeister teams with Old Jamaica for 'Root56'
The brand will roll out 200,000 packs to retailers consisting of a bottle of Jäger and a can of Old Jamaica ginger beer
-
NewsLidl's new ad campaign passes taste test
The 30-second commercial, which is due to air on ITV1 at 7.15pm during the Emmerdale break, will run for 17 weeks
-
NewsAHDB outlines radical overhaul plans
Under the new plan, senior team members from across the divisions will be moved into “wider functional roles” to drive “collective delivery”
-
NewsWestons starts biggest ever cider marketing push
The £1m push, based around the slogan ‘Crafted to perfection’, will see outdoor ads for the brands appear at 600 sites across the UK until the end of July
-
NewsPlenty kicks off wider roll-out of cleaning wipes range
Plenty is to launch a £2m push for its new cleaning wipes range, which is rolling out across the trade from this month.
-
NewsAirwaves gets extreme with strongest flavour to date
Wrigley is supporting Airwaves Extreme with national TV, print, online and in store advertising that forms part of a £5.5m investment
-
NewsPropercorn gets £1m London push
The campaign combines billboard, bus and print advertising with experiential activity centred on a bold popcorn kernel pattern