All Marketing articles – Page 264
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NewsTransformers and Barbie join Kinder Pink & Blue egg line-up
Ferrero is to expand its limited-edition Pink & Blue Kinder Surprise range with blue eggs featuring Transformers toys and pink eggs containing Barbie Fashionistas.
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NewsGary Lineker in Walkers Do Us A Flavour TV push
Gary Lineker is back on TV screens with a push for the Walkers Do Us a Flavour promotion.
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Comment & OpinionAdvertisers misunderstand how shoppers love brands
There’s a fashionable school of thought in the advertising business right now…
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Comment & OpinionFacebook trials impulse shopping with buy button
It’s often difficult to attribute a solid bottom line impact to your social media activities…
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Comment & OpinionCamp, clean 'unstinkable' fun with Amy Sedaris and Lenor
Actress Amy Sedaris is fairly well known in the US, but bemused Brits might be hard-pressed to recognise her…
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News
Booths doubles spend for free newspaper offer to £10
Booths has doubled the minimum spend for its free newspaper offer and restricted it to weekend papers only…
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NewsTic Tac to get 'biggest-ever' promotion
Ferrero is this week launching its “biggest-ever” Tic Tac on-pack promotion…
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NewsThe Sun tie-up offers Morrisons shoppers £5 off fruit and veg
Morrisons has launched its second high-profile promotion through national newspaper The Sun in the space of a week - this time offering readers £5 off fruit, veg and salad.
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NewsASA gives Tesco milk advertising the all-clear
Advertising watchdogs have ruled that adverts for Tesco milk did not misrepresent the company’s production methods and sustainability standards.
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NewsMorrisons burger ad rapped for failing to promote healthy eating
The Advertising Standards Authority has banned one of Morrisons’ TV adverts for failing to promote healthy eating.
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NewsTesco looks for new ways to describe wine at tasting event
Tesco is looking to generate ‘customer friendly’ wine descriptors to use in its marketing with the launch of a new ‘wine words’ tasting event.
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Comment & OpinionNicole Scherzinger smashes it for Müller
Nicole Scherzinger is a dream come true for Müller – gorgeous, world famous and adored by a wide demographic…
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NewsCoca-Cola Enterprises creates Share a Coke digital assistant
Retailers visiting cash & carry operator Dhamecha Foods will be encouraged to share more Cokes with their customers…
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NewsSpar returns to TV with 'top-up destination' ad campaign
Spar is set to return to TV next week as part of a £3m media campaign to promote it as a destination for top-up shopping…
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Category ReportFocus on Halloween
Halloween delivered £325m in sales last year. How are retailers and suppliers planning to exploit its growing potential this year?
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Analysis & FeaturesThe art of ‘capturing a shopper’s heart, mind and wallet’
Whether you’re giving them ‘hardwired insight’ or offering ‘surprise and delight,’ shopper marketing has become an essential tool for both brands and retailers. So how has it changed?
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NewsLake District Cheddar set to be relaunched by Adams Foods
Lake District Dairy Co Cheddar – which has lost most of its supermarket listings in recent months – is to be relaunched…
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NewsJägermeister’s first UK TV ad rapped by ASA
Jägermeister’s first TV ad in the UK has been banned by advertising watchdogs on the grounds that it links alcohol with daring and irresponsible behaviour.
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NewsChobani refused permission to fight Greek yoghurt ruling
A long-running legal battle over the term “Greek yoghurt” appears to have come to an end – with US dairy giant Chobani refused permission to appeal to the Supreme Court.
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NewsJTI to appeal ASA ruling on 'misleading' plain packs ad
Japan Tobacco International has rejected an Advertising Standards Authority ruling against one of its ads and is taking its case to the ASA’s Independent Reviewer.