All Marketing articles – Page 264
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NewsMonster Raving Loony Party get branded ale in Hogs Back coalition
Hog In The Limelight is a temporary rebrand of Hogs Back Brewery’s Hogs Back Bitter for the duration of the election campaign
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NewsFabulous Bakin' Boys rebrands as The Fabulous Bakers, promises 'back-to-basics'
“The team is really excited to be the first mainstream branded bakery to use only natural, honest kitchen-cupboard ingredients with no artificial nonsense”
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NewsAnt & Dec's relationship with Morrisons ends
Morrisons and Ant & Dec are calling time on their multi-million pound advertising deal, two years after it was first signed
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NewsBudweiser campaign to help amateur footballers score moment of fame
The Dream Goal competition challenges players to submit videos for a chance to star in the beer brand’s spring TV campaign
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NewsBlack Garlic rebrands for foodie crowd
Black Garlic UK has re-branded its black garlic in a bid to appeal to ‘foodie’ customers and home chefs. Balsajo will roll out to 100 Sainsbury’s stores this month as well as delis, gourmet food stores and health food shops. The quirky ingredient is made from white ...
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NewsMother's Day #instorespot campaign winner announced
This verdict follows a steady stream of submissions on Twitter and via email over the last week
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NewsDiageo sees value in price-marked packs for Johnnie Walker
The supplier is rolling out 70cl (£16.49) and 35cl (£9.99) bottles of the blended whisky
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Comment & OpinionSales promotions can withstand the demands of modern marketing
Simon White of Campaign Marketing illustrates why promotion marketing has remained a robust field since the ’80s
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NewsMorrisons store managers given more autonomy
The plan allows individual stores more say over where deals are sited, stock levels, as well as seasonal executions
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News
Pernod Ricard refreshes look of Malibu premix range
Malibu & Cola’s sales rose a quarter last year to £2.26m, while the next bestselling variant – Pineapple – rose fivefold to £1.35m
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NewsBritvic appoints Unilever's Kevin McNair as GB marketing director
McNair joined Unilever in 1996 as a graduate trainee and has worked for the consumer goods giant ever since
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NewsPropercorn rebrands and expands range
The new packs feature the brand name in larger, bolder letters with a less busy popcorn graphic
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Analysis & FeaturesTobacco display ban for independent retailers looms
They had three more years than supermarkets to prepare, so are indies ready for the tobacco display ban?
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NewsNew The Co-operative Group TV campaign to focus on nostalgia
Focusing on nostalgia will be a change of tack for the society, which in recent years has been aiming to attract younger customers
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NewsTyrrells rebrands popcorn range to 'Poshcorn', experiences 48.9% growth
In addition to the name change, the popcorn has a new look featuring a large crest in the centre of the bag, and black and white vintage photos
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NewsSchweppes begins new ad campaign in midst of Tesco dispute
The ad campaign will run from the end of April across on-demand TV, cinema, digital and outdoor media
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NewsInvestment sees Annabel Karmel baby food expansion
A proportion of the £1.5m funding will be used to further develop international markets, with a focus on the Middle East, Hong Kong, China and the US
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NewsBurton's Biscuit Company signs US distribution deal
Although it has distributed to the US before, the supplier said the deal represented a big increase in focus on international brand building
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NewsLucozade brings back 79p price-marked bottles
Lucozade has re-introduced its limited-edition 79p price-marked bottles across its Sports and Energy…
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NewsHumzingers gets new look to flag up health credentials
Fruit snack brand Humzingers has been given a new look designed to highlight its ’wholesome and healthy’ qualities.