All Marketing articles – Page 259
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NewsCrosse & Blackwell Best of British soup activity gets £1m push
Crosse & Blackwell is to spend a further £1m on a TV and outdoor push for its Best of British soups…
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NewsDiageo launches major campaign to boost Baileys brand
Diageo is launching a major push for Baileys as it looks to bring new and lapsed users to the brand…
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NewsFlorette's introduces baby kale to the UK single leaf sector
Florette is supporting its launch of the UK’s first baby kale leaves with a marketing push in 2015…
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NewsArla-style dairy marketing push would face funds issue
As Arla this week kicked off a marketing push encouraging the public to support dairy farmers…
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NewsMarketing, Advertising and PR Awards 2014: the winners
Flying saucers, a disappearing island and a clever riposte to Russia’s anti-gay laws…
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NewsTwinings unveils 'biggest innovation programme ever' in tea
Twinings has unveiled what it claims is the biggest innovation programme ever seen in the UK tea category…
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NewsPrince & Sons gets first major retail listing at Selfridges
Premium British tea brand Prince & Sons is ramping up distribution as it adds two seasonal blends to its portfolio…
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NewsJerome Flynn fronts chocolatier’s bid to save white lions
Games of Thrones star Jerome Flynn is fronting a campaign by Conscious Chocolate to protect Afrian white lions Games of Thrones star Jerome Flynn is to front a partnership between West Sussex-based Conscious Chocolate and the Global White Lions Protection Trust (WLT). The supplier is donating 10% ...
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Comment & OpinionPrice cuts are not the only tactic in retail war
Some smart firms are playing the long game when it comes to promotions, says Andrew Marwick, managing director at Opia.
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Comment & OpinionRetailers should harness media brands in the run-up to Christmas
Advertisers could do worse than partner with magazines, websites and radio stations this Christmas, says Krissie Ford of Bauer Media.
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NewsPepsiCo launches TV campaign for So Simple Cuppa Porridge
PepsiCo is launching a TV push for its Quaker Oat So Simple Cuppa Porridge…
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NewsRocket Fuel energy coffee brand launch is out of this world
Energy coffee brand Rocket Fuel is reaching for the sky with a marketing push that will include a rocket launch…
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NewsSean Uprichard rejoins breakfast brand Fuel as marketing chief
Sean Uprichard has been appointed brand and marketing head at breakfast brand Fuel…
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NewsSelfridges launches a beer-filled advent calendar
Selfridges has unveiled a Christmas tree-shaped beer-filled advent calendar…
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NewsLizzy Johnson joins Quintessential Brands as marketing boss
The Quintessential Brands Group has named Lizzy Johnson as its new international marketing director…
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Category ReportFocus on Winter Remedies
After a year of relatively mild weather, in which sales fell 6.1% by value, suppliers of winter remedies are hoping for a …
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NewsSugar Puffs rebrand cuts sugar - even from its name
Halo hopes Honey Monster Puffs rebrand will revive plunging sales…
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Analysis & FeaturesHow independents can make more money from the wine fixture
Wine is daunting to a lot of shoppers. And supermarket deals are hard to compete with if you don’t know what you’re doing…
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NewsWaitrose invites public to sing on Christmas advert
Waitrose has announced it will be asking customers and staff to record the soundtrack for its 2014 Christmas television advert.
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NewsGaea olives and oils range makeover aimed at younger audience
Greek food brand Gaea has given its olives and olive oils a ‘contemporary’ makeover…