All Marketing articles – Page 259
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Analysis & FeaturesRamadan: how retailers can generate the best seasonal sales
Ramadan has become an established part of retailers’ seasonal calendars, but the right offer is vital
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Comment & OpinionPlaying with the big boys: budgeting for a four-pronged attack
Playing in the same space as the big boys means you’ve got to act like the big boys
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NewsWeetabix focuses on nutrition in new £10m TV ad campaign
Weetabix is aiming to broaden its appeal outside its traditional family audience…
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NewsCoca-Cola rolls out new 'one brand' TV ad
Coca-Cola has launched the second TV ad under its ‘one brand’ marketing strategy.
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NewsStowford Press kicks off biggest-ever outdoor push
Westons is aiming to reinforce the premium credentials of Stowford Press with its biggest-ever outdoor campaign for the brand.
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NewsASA backs rival in complaint over Sure deodorant ad
Advertising watchdogs have got hot under the collar over a TV ad claiming Unilever’s Sure deodorant was superior to rival Nivea.
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NewsThe Co-operative Group to kick-off little and often summer ad campaign
The Co-operative Food is putting a brave face on the typical British summer with a new TV advertising campaign that debuts tonight showing…
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NewsBudweiser kicks off hunt for top BBQ grill skills in Britain
Budweiser has launched a search for Britain’s BBQ masters.
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NewsDoritos takes new Roulette ad push out for a spin
Doritos is backing its ultra-spicy Roulette variant with a multimedia push.
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NewsMolson Coors names Martin Coyle marketing director
Molson Coors has promoted long-standing executive Martin Coyle to the role of UK & Ireland marketing director.
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NewsBulldog and Penguin combine for Father's Day Classic Reads collection
The four-strong Classic Reads collection is rolling into Waitrose with each pack containing a classic British novel and a Bulldog skincare product
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NewsVinnie Jones to front KiK e-cigarette ads
The adverts are running as part of a multi-channel TV campaign, including prime ITV slots around Coronation Street and Emmerdale
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NewsFreixenet Barcelona contest nothing to wine about
The winner will receive a trip for two to the Spanish city, including flights, 4-star accommodation for three nights, £300 spending money and a VIP tour of the Freixenet vineyard
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NewsASA says food & drink ad complaints have halved
Food and drink advertising attracted 2,013 complaints last year, down 50% on 2013
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NewsPetits Filous Frubes recruits the Minions
Yoplait’s Petits Filous Frubes fromage frais brand has launched a limited-edition banana flavour…
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NewsNational Seafood Week to return as Seafish ramps up campaign
Seafish is bringing back National Seafood Week for the first time since 2008 as part of a bid to get more people eating fi…
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Comment & OpinionBaking brings home the danger of odours in marketing
If fresh bread is the nation’s favourite smell, what’s up with in-store bakeries? Simon Gwynn explores.
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NewsPilgrims Choice gets 'disruptive' with Cheddar push
Adams Foods is giving Pilgrims Choice a £3m marketing push as it looks to boost sales of the branded Cheddar…
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NewsFifa arrests: sponsors Coca-Cola, AB InBev and McDonald's express concern
Key sponsors issue statements regarding ongoing controversy which has seen nine Fifa officials arrested
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NewsTesco tastes Malaysia with Matrade marketing
Matrade is running tastings in Southend, Pitsea, Amersham, Milton Keynes, Weston Favell, Southport, Cardiff, Brislington, Osterley, Surrey Quays