All Marketing articles – Page 255
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NewsWarner's Budgens to launch loyalty card scheme
Warner’s Budgens is set to launch a loyalty card next month…
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Comment & OpinionMarketing food and drink to the unselfish consumer
Fat, salt, carbs and fibre are all nutritional elements that have been under the spotlight in the past decade…
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NewsKronenbourg 1664 re-edits banned Cantona ad for new run
Kronenbourg 1664 has launched a new push featuring Eric Cantona – after advertising watchdogs gave the red card to a previous ad starring the former footballer.
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NewsPG Tips pushes fruit herbals and green teas with £5m campaign
PG Tips is launching a £5m push for its new Fruit Herbal and Green tea range.
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NewsTate & Lyle opens bank made of cake: Pictures
Banks are used to holding lots of dough – but a new branch opened by Tate & Lyle is actually made from it.
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NewsTesco marketing boss Matt Atkinson ‘sidelined’
The management shake-up at Tesco looks set to continue, according to reports today.
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NewsAsda chick springs into action in Easter advertising campaign
Asda is calling on the talents of a fluffy chick to get across its Easter pricing message.
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NewsTesco blames wrong signage for salmon marketed as Scottish
Tesco has blamed “wrongly placed” signs for a mix-up that resulted in Norwegian farmed salmon being promoted as Scottish in some of its stores.
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NewsDoritos offers consumers a penalty kick against Joe Hart
Doritos fans are being given the chance to try and score a penalty against Joe Hart.
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Comment & OpinionRevolutionising marketing at a revolutionary time
We recently learned that people in the UK will spend more time online in 2014 than they will spend watching television…
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NewsNew Nisa TV ad campaign to play on pronunciation of its name
Nisa is launching a TV ad campaign that plays on confusion around how its name is supposed to be pronounced…
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NewsAldi tops M&S ad spend as discounters target multiples
As Aldi goes head to head with the big four, it’s come within touching distance of matching even Sainsbury’s on ad spend…
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NewsFmcg brands hike ad spend by whopping 62%
The top 100 fmcg brands went big on advertising in 2013, increasing spend by a whopping 61.7%…
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NewsLurpak returns to TV screens with Cook's Range campaign
Lurpak returns to TV screens this weekend as part of a new £10m campaign to promote the new Lurpak Cook’s Range…
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Analysis & FeaturesBritain's biggest grocery advertisers: it's getting personal
The unstoppable rise of social media has led to a proliferation of highly targeted, personalised advertising…
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Comment & OpinionCravendale continues good form with Barry the Biscuit Boy
Cravendale set the bar high with its ‘cats with thumbs’ push. There’s similar effort invested in its replacement
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NewsWaitrose talks up co-ownership model in latest TV campaign
Waitrose is launching a new ad campaign that will for the first time focus on the merits of its co-ownership model.
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NewsBaby Spider-Man stars in Evian water advert
Evian water has released a sequel to its viral hit Baby & Me – with the new version starring Spider-Man and a baby version of the web-swinger.
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NewsWKD Facebook posts fall foul of ASA guidelines
Facebook activity by RTD brand WKD has been rapped by advertising watchdogs.
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NewsApril Fools' Day: A round-up
This year’s April Fools’ Day has proven more frenzied than ever. We round-up the best of today’s stories.