All Marketing articles – Page 255
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NewsAldi boosts British credentials with Team GB sponsorship push
As well as customer facing campaigns, Team GB athletes have also been working with Aldi staff
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NewsCarlsberg takes latest ad for a kickabout
New ad is part of a £12m media investment for Carlsberg this year
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NewsTrebor refreshes identity as it looks to master mintyness
The new packs feature the slogan ‘Master of mintyness’ under the brand name
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NewsLucozade push aims to give energy to 'daily strivers'
The drive, which launched in June, aims to reposition the drink away from younger consumers and towards ‘daily strivers’
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NewsCaptain Morgan sails into Bacardi territory with new white rum
Captain Morgan is the number two rum brand, and is growing fast, with sales up 19.1% to £87.6m
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Comment & OpinionThe golden rules of launching at Christmas
Christmas is a huge opportunity for NPD but standing out from the crowd is tough. Gareth Evans of Five by Five looks out how to get your festive launch right
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NewsCharlie Bigham's revamps pie recipes
Shepherd’s Pie and Cottage Pie look to enhance old recipes as part of relaunch
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NewsLily's Kitchen to sponsor dogcast
The pet food brand announced a tie-up with the Houndsounds podcast for dog owners
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NewsRobinsons Fruit Shoot Hydro gets revamp
The supplier has reformulated the no added sugar drinks to improve the fruit flavours while reducing the sweetness
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NewsMarmite proclaims Summer of Love with new psychedelic ad
‘The Summer of Love Not Hate’ campaign takes inspiration from the summer of 1967
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NewsCarlsberg's latest stunt gives holidaymakers a pick-me-up
The brewer livened up the baggage carousel at London City Airport last week by giving away crates of lager
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NewsFoster's asks 'Why The Hell Not?' in new ad campaign
The push comes a month after Heineken announced it was taking Foster’s into the burgeoning ‘speers’ - spirit beers - category
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Comment & OpinionKleenex leads as brands embrace behavioural science
Today, more and more brands are realising that small changes really can make a big difference
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Comment & OpinionLidl proclaims triumph over Heinz in tomato-based twosome
Precisely what Heinz has done to irk Lidl we’ll never know, but each of the discounter’s new ads…
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NewsNew retailer reward program at Londis
New ‘Cool’ initiative doubles the standard discount on all fresh food purchases
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NewsEnergizer marks eco battery launch with Tower Bridge replica
Constructed from 83,000 used batteries and weighing two tonnes, the sculpture is 12 metres long
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Comment & OpinionAmazon Echo: what fmcg brands need to know
Matthew Knight of global media agency Carat looks at the implications of Echo for online grocery shopping
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NewsJohn Smith's to make stars of its customers
The brewer has purchased rights to a pint-shaped constellation, and will run a contest giving away the constituent stars
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NewsAmerican History X director to helm new The Black Farmer ad campaign
The commercial will be filmed at The Black Farmer’s Devon farm and will focus on the “soul and passion” which goes into making the sausages
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NewsCadbury, Terry’s & more: Mondelez unveils plans for Christmas 2015
The supplier has big plans for reviving Christmas confectionery sales after a flat 2014; with exclusive product shots