All Marketing articles – Page 254
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Comment & OpinionHow brands can get Instagram right
Rob Wainman of We Are Social sets out the dos and don’ts for fmcg brands
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NewsWaitrose launches Winnie the Pooh inspired autumn TV campaign
Waitrose launches new autumnal TV ad
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NewsTesco axes 'scale for good' to focus on 'little helps'
Tesco boss Dave Lewis has axed one of the three key CSR pledges launched by his predecessor Philip Clarke
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NewsCourvoisier launches Toast of Paris campaign
Courvoisier is aiming to appeal to younger drinkers, cater to a wider range of occasions and encourage uptake
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NewsCricketer Farm wins first national listing with Co-op
Cheddar maker Cricketer Farm has secured its first national supermarket listing with The Co-op Group
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Comment & OpinionA pint for the lady: why booze marketing should stop stereotyping
The belief that what we drink is linked to our gender is a product of some very outdated marketing
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NewsBirds Eye reveals plan to rejuvenate flagging frozen foods
Birds Eye has set out plans to unlock an additional £676m of revenue in frozen food over the next three years
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NewsWaitrose links with Telegraph for new wine partnership
Telegraph Wine from Waitrose will offer an “extended” range including exclusively curated wine cases
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NewsGino D'Acampo teams up with Asda for fresh pizza base range
The range is set to roll out on 5 October in three varieties
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NewsAntonio Carluccio named new face of Cirio tomato products
The Italian chef will feature in Cirio advertising and PR in the UK and Australia
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NewsVita Coco launches 'Swear by it' coconut oil information site
The site will offer recipes and health and beauty advice
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NewsEcover makes more bottles from 'ocean plastic'
The bottles are available from Waitrose exclusively from the beginning of October
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NewsShake-up of rules for food & drink advertising to children planned by CAP
The Committee of Advertising Practice (CAP) has launched what it said would be a far-ranging review of the self-regulatory system
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NewsThe Black Farmer launches roast-in-bag pork joint
The joint is going into The Co-op later this month
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NewsCockburn's port ramps up Christmas focus with gift tins
Symington Family Estates is marking the 200th anniversary of Cockburn’s Port with the launch of three gift tins
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NewsMaxiNutrition campaign features England rugby players
GSK has launched a £1.2m multichannel campaign for MaxiNutrition featuring England rugby players
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NewsZeo sells limited edition for Breast Cancer Awareness
10p from each bottle will be going to the Pink Ribbon Foundation
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Analysis & FeaturesThe winners of the 2015 Marketing, Advertising and PR Awards
We reveal winners of 2015 Marketing, Advertising and PR Awards
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Comment & OpinionTarget audience? Don't be too narrow-minded with marketing
When you set up a business, you might be told by wise and wonderful marketing people that you MUST have a target audience