All Marketing articles – Page 254
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NewsArla launches on-pack marque to flag up co-op credentials
Arla is to display new labelling to highlight its farmer-owned credentials on its branded products from the autumn
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NewsCharlotte Green joins Divine Chocolate from Nestlé as marketing director
Fairtrade chocolate supplier Divine has appointed Charlotte Green to the new role of marketing director.
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Comment & OpinionCarling’s football manager move could be a masterstroke
The leagues are going ‘clean’, the organisations are in crisis, so Carling’s LMA move looks ingenious
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NewsPulled pork campaign had £7.8m 'halo effect' on fresh pork
The first phase of AHDB Pork’s pulled pork campaign resulted in a 21.4% year-on-year increase in pork shoulder volumes
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NewsMourinho, Wenger and Carling: Beer to partner with football managers
The deal will see the League Managers Association support a number of consumer promotional programmes
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NewsKerry gives Low Low cheese a 'radical' healthy makeover
Kerry Foods’ low-fat cheese brand LowLow has undergone a range revamp, with new “all natural” recipes…
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NewsSlimFast aims to triple UK retail sales
SlimFast is looking to get ‘back on the radar’ with new products and a £3m push as it unveils the biggest relaunch…
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NewsTracklements gets a premium rebrand
The condiment jars now feature recipe numbers, descriptive product names, such as Robust Wholegrain Mustard and Fresh Chilli Jam, and hand drawn illustrations
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NewsLucozade Ribena Suntory looks to boost Orangina sales with new campaign
Lucozade Ribena Suntory is hoping to turn around falling sales of Orangina with a £4m campaign
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NewsThatchers set for its latest TV campaign
Thatchers Cider is launching a new TV campaign filmed in and around the company’s cider mill at Myrtle Farm in Somerset…
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Comment & OpinionCan Aldi’s Olympic deal unite Britain and Germany?
The borders dividing countries in global commerce have become blurred
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Comment & OpinionCan Guinness' crafty beer win over the hipsters?
If ever something was going to test the hipster-driven craft beer revival then this is it…
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NewsFuel10K relaunches protein porridges
Protioats have been reformulated and now need to be added to milk rather than water
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NewsTesco agrees to clarify lamb origin on label
Tesco has agreed to change the labelling of a New Zealand lamb product marketed on its website…
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NewsBlackthorn cider goes Gold in premium rebrand
C&C is also introducing a new variant, 5.5% abv Blackthorn Reserve, which will be available in a two-litre PET bottle
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NewsSol gets into the 'Espiritu Libre' with unique prize promo
Heineken is highlighting Sol’s ‘Espiritu Libre’ – free spirit – with a promotion
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News'Real men' wanted in new Burts ads
Members of the public are encouraged to nominate the man in their life than ‘does it right’
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Analysis & FeaturesWhy podcast marketing is an idea worth listening to
The audience is growing, creating opportunities for fmcg brands
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NewsMcVitie's goes on tour with biscuit ice creams
The company’s ice cream van has been touring a series of London landmarks this week
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NewsKinnerton focuses on quality with image rebrand
British confectioner Kinnerton is aiming to transform its image with a quality-focused rebrand