All Marketing articles – Page 253
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NewsMiss Scotland throws support behind Scottish lamb campaign
Miss Scotland has done her bit to promote Scottish lamb by donning a unique dress created with Scottish wool by designer Alison Harm.
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NewsVolvic packaging revamp plays up volcano design
Volvic has undergone the biggest packaging revamp in the brand’s history ahead of a £1m campaign to launch its new positioning in the autumn.
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NewsE-cigarette ad banned for ‘Love your lungs’ strapline
An advert for an e-cigarette that encouraged consumer to “Love your lungs” has been banned by advertising watchdogs.
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NewsBonds to help breast cancer charity with Pwinkies sweets
Confectionery supplier Bonds of London has developed a range of pink sweets to help raise money to fight breast cancer.
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NewsTransformers and Barbie join Kinder Pink & Blue egg line-up
Ferrero is to expand its limited-edition Pink & Blue Kinder Surprise range with blue eggs featuring Transformers toys and pink eggs containing Barbie Fashionistas.
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NewsGary Lineker in Walkers Do Us A Flavour TV push
Gary Lineker is back on TV screens with a push for the Walkers Do Us a Flavour promotion.
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Comment & OpinionAdvertisers misunderstand how shoppers love brands
There’s a fashionable school of thought in the advertising business right now…
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Comment & OpinionFacebook trials impulse shopping with buy button
It’s often difficult to attribute a solid bottom line impact to your social media activities…
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Comment & OpinionCamp, clean 'unstinkable' fun with Amy Sedaris and Lenor
Actress Amy Sedaris is fairly well known in the US, but bemused Brits might be hard-pressed to recognise her…
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News
Booths doubles spend for free newspaper offer to £10
Booths has doubled the minimum spend for its free newspaper offer and restricted it to weekend papers only…
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NewsTic Tac to get 'biggest-ever' promotion
Ferrero is this week launching its “biggest-ever” Tic Tac on-pack promotion…
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NewsThe Sun tie-up offers Morrisons shoppers £5 off fruit and veg
Morrisons has launched its second high-profile promotion through national newspaper The Sun in the space of a week - this time offering readers £5 off fruit, veg and salad.
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NewsASA gives Tesco milk advertising the all-clear
Advertising watchdogs have ruled that adverts for Tesco milk did not misrepresent the company’s production methods and sustainability standards.
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NewsMorrisons burger ad rapped for failing to promote healthy eating
The Advertising Standards Authority has banned one of Morrisons’ TV adverts for failing to promote healthy eating.
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NewsTesco looks for new ways to describe wine at tasting event
Tesco is looking to generate ‘customer friendly’ wine descriptors to use in its marketing with the launch of a new ‘wine words’ tasting event.
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Comment & OpinionNicole Scherzinger smashes it for Müller
Nicole Scherzinger is a dream come true for Müller – gorgeous, world famous and adored by a wide demographic…
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NewsCoca-Cola Enterprises creates Share a Coke digital assistant
Retailers visiting cash & carry operator Dhamecha Foods will be encouraged to share more Cokes with their customers…
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NewsSpar returns to TV with 'top-up destination' ad campaign
Spar is set to return to TV next week as part of a £3m media campaign to promote it as a destination for top-up shopping…
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Category ReportFocus on Halloween
Halloween delivered £325m in sales last year. How are retailers and suppliers planning to exploit its growing potential this year?
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Analysis & FeaturesThe art of ‘capturing a shopper’s heart, mind and wallet’
Whether you’re giving them ‘hardwired insight’ or offering ‘surprise and delight,’ shopper marketing has become an essential tool for both brands and retailers. So how has it changed?