All Marketing articles – Page 253
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NewsStar Wars fever inspires retailers to step up activity early
New Star Wars movie The Force Awakens is still four months away, but the grocery industry is already gearing up
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NewsFerrero unveils Christmas marketing and innovation
The supplier is planning new festive lines and pushes for Kinder and Ferrero Rocher
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NewsCorona brings the beach to London with Old Street event
The brand created a mini beach with deckchairs, palm trees and a Corona bar
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NewsPussy energy drink gets brand revamp
The brand is also introducing a 79p price-marked can for the first time, after previously offering a £1 PMP
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NewsCoca-Cola is brand most resilient to own-label, research says
Almost half (48%) of 840 consumers polled by brand insight specialists Instantly said they would never forsake the brand
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NewsAsda launches new “made with British milk” labelling
The new labelling will support Asda’s commitment to sourcing its own-label Cheddar using 100% British milk from Arla, the retailer says
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NewsIceland teams up with GBBO star for new cookbook
Iceland is celebrating its 45th anniversary this year and the new book will feature 45 recipes which showcase the brand’s ‘The Power of Frozen’ campaign
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NewsNutella fans get a personal promotion from Ferrero
Ferrero is aiming to tap the personalisation trend with £1.7m push ‘Your Nutella, Your Way’
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NewsPremier Estates Wine faces 'Taste the Bush' backlash
Angry consumers have taken to social media to declare the digital push “sexist”, “vulgar” and “childish”
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Analysis & FeaturesHas the traditional loyalty scheme passed its sell-by date?
A new report warns plastic points are out and smartphones are in
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NewsEmerge refresh looks to push energy drink brand upmarket
Redesign comes as sales of Emerge are up 49.9% year-on-year to £30.3m
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Comment & OpinionAwards give you shelf credibility
It has been a whirlwind of awards judging for me over the past two weeks, including The Grocer New Product Awards
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NewsCyprus halloumi PDO bid opposed by UK cheesemakers
UK cheesemakers have vowed to fight an application to grant halloumi Protected Designation of Origin (PDO) status
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NewsBassetts vitamins revamped to make range easier to shop
From this month, Mondelez will reduce the range to ten SKUs, across five age brackets
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Comment & OpinionThatchers plays quality card in eccentric, slow-motion success
Thatchers has recently sought to play up its rural history with a part-animated, slightly cheap-looking TV spot.
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NewsHow Andrex Do You Feel? campaign continues with new TV ad
The 30-second ad forms part of the brand’s How Andrex Do You Feel? push
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NewsNew Durex Play campaign suggests 'something new'
Created by TMW Unlimited, the promotional push encourages couples to ‘try something new’ by giving them the opportunity to win £2000
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NewsThe Fabulous Bakers put out first ad since rebrand
The video will be supported by press, PR and sampling events
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NewsPremier Estates Wine urges consumers to 'Taste the Bush'
The brand’s first ad campaign ”aims to debunk the pompous blandness of the category”
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NewsCourvoisier launches luxury fragrances
Each of the two Célébration Sensorielle gift boxes contains a 70cl teardrop-shaped bottle of Courvoisier