All Marketing articles – Page 257
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NewsRobinsons signs up for more Wimbledon until 2020
The deal will see the Britvic brand, which is this year celebrating the 80th year of its partnership with the event, continue as the official still soft drinks provider
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NewsJo French is new Budgens marketing director
Jo French has been appointed the new marketing director of Budgens…
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NewsLondis launches £10k 'Bring a Friend' recruitment contest
Londis is trying to drive up retailer numbers with a recruitment campaign aimed at getting members to ‘Bring a Friend’…
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NewsNisa rolls out store-specific marketing material service
Nisa has been trialling a new personalised full-colour printing service for independent retailers…
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NewsEvian to broadcast from this year's Wimbledon
The daily online show will be recorded from inside the brand’s onsite ‘Live Young Suite’
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NewsCourvoisier redesigns market-leading cognac
The brand refresh will be supported by a global campaign later this year
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NewsUnilever offers compressed deodorant technology to competitors
Giant claims wider use of its re-engineered spray system could transform the category and have major environmental benefits
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NewsFirefly hopes relaunched drinks will shine
The revamp, the first major activity for Firefly since it was acquired by Purity Soft Drinks in May last year, will this month bring the roll-out of a ‘vibrant’ new look
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NewsCarlsberg extends 'If Carlsberg Did...' campaign to new male grooming range
Carlsberg’s new shampoo, conditioner and body lotion – launched last week - feature prominently in visit to a very special barber shop
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NewsRobinsons celebrates 80 years with Wimbledon
The new 80 Years at Wimbledon campaign kicks off this week with a TV ad, and that will be followed by outdoor and print advertising
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NewsSurprise Sacla' stunt brings opera to school lunchtime
Pesto brand Sacla’ turned a primary school dining hall into an opera house with a surprise stunt.
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Analysis & FeaturesWill Lidl's 'Pepsi challenge' ads pass test with shoppers?
As Lidl’s new TV ads pit its own label against leading brands, has a new front opened in the war for market share?…
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NewsQuorn going green with eco achievements
The veggie brand has achieved a 15% carbon footprint reduction in production of its major ingredient
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NewsTetley campaigns to bring back office tea break
The brand has launched a social media push after 44% of 2,000 consumers it polled said they couldn’t make time for a break
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NewsBudgens offering free fruit to kids in loyalty scheme
The ‘Free Fruit Challenge’ offers school children of any age one free piece of fruit a day from participating stores
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Analysis & FeaturesOccasion is key to volume growth in a deflationary market
It is hard to see many brands or categories growing through consumer price rises in 2015…
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NewsSouthern Comfort looks to build on 'Whatever's Comfortable'
New ad will be shown in cinemas and on VOD for 20 weeks
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NewsLambrini responds to downturn with redesign, sponsorships
New packaging, names, designs and campaigns for Halewood International brand
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NewsTesco gets ready for Ramadan in London
Supermarket’s religious festival activities include food donations, event sponsorship and a redesigned van