All Marketing articles – Page 257
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NewsRed Square gets makeover with 100% grain vodka and flavoured NPD
The label has also been redesigned, featuring a deeper shade of red and more delicate lettering
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NewsNew Guinness rugby campaign shares poignant stories
Gareth Thomas from Wales and South Africa’s Ashwin Willemse star in commercials about courage and empathy
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NewsRSPCA Assured signs up Sir John Hurt for new ad campaign
The campaign is the first to be undertaken by the former Freedom Food scheme since it rebranded last year
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NewsLidl announces Mumsnet sponsorship deal
Lidl UK has agreed a six-figure sponsorship deal with leading parenting website Mumsnet
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NewsHeavenly makes switch from toddler meals to snacking
Baby food brand Heavenly Tasty Organics is relaunching as Heavenly with a completely new range of snack foods
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NewsLunchtime campaign brings food and drink brands together
Nine brands from across grocery are coming together for collective campaign ‘It’s Lunchtime’, which aims to rustle up enthusiasm among consumers over their midday meal.
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Analysis & FeaturesDoes business need a purpose?
Being a benevolent business in 2015 is about far more than signing a cheque to charity
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Analysis & FeaturesWill the Rugby World Cup be a bonanza for fmcg?
The Rugby World Cup kick-off is on 18 September and a £1bn tourist spend is predicted as half a million visitors hit the U…
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NewsMolson Coors updates Carling iPint app with cashback offer
Molson Coors has released a new version of its Carling mobile app, iPint
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NewsSoreen launches range of soft on-the-go breakfast bars
Soreen is targeting busy younger consumers with the launch of Breakfast Bakes…
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NewsLunchbox for kids cheaper at start of new school year
Parents can console themselves that their kids’ packed lunches have become a little cheaper…
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NewsHeinz pairs with Warner Bros for After School Heroes push
Heinz has partnered with Warner Bros Consumer Products for new promo campaign After School Heroes…
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Comment & OpinionAldi flies the Union flag for Rio Olympics
Will Aldi’s sponsorship of British athletics prompt other retailers to start shouting more about their British credentials?
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NewsAldi launches YouTube TV channel
The new channel will offer recipes, advice and news on the latest food trends
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NewsClover Original gets 'unprocessed' revamp
Dairy Crest has reformulated its Clover Original spread to contain no -artificial ingredients
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Comment & OpinionBargain Fever Britain shows the panic... but not much else
Remember Black Friday? Wembley natives showed no chill once Asda’s doors slid open…
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NewsRichmond sausages get rugby-themed flavours for World Cup
Kerry Foods is to roll out limited-edition Rugby World Cup-themed flavours for its Richmond sausages range
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NewsHamleys’ hot tips bring glad tidings to battery makers
While the market might have gone a bit flat, a new list of Christmas must-have toys will bring cheer
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Comment & OpinionLocal searches: are you ready to be found?
”By accounting for a consumer’s constantly changing location, all businesses can benefit”
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NewsPepsiCo kicks off its UEFA Champions League push
PepsiCo is kickstarting its sponsorship of the UEFA Champions League 2015/16