All Marketing articles – Page 267
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NewsWaitrose trials 'Pick Your Own Offers' using myWaitrose card
The ‘Pick Your Own Offers’ scheme, which is currently being trialled at five Waitrose stores, will give shoppers armed with a myWaitrose card a long list of branded and own-label products to select their favourite from
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NewsNew EU data protection regulations must be met by mid-2017
A leading authority on EU data compliance has warned companies to guard against a “last-minute scramble”…
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NewsSurf crests design wave with new pack
Unilever is freshening up its core range of Surf laundry products with a pack redesign and the introduction of fragrance release technology
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NewsRoyal baby mania as marketers across the UK get involved
It’s been four days since the Duchess of Cambridge gave birth to her second child and the frenzied excitement around the latest Royal addition shows no sign of abating. Today it was the turn of Aldi to exploit a product tie-in opportunity by running an advert in the Daily Mail, ...
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NewsTic Tac consumers could win 'Happy Rewards'
The promotional packs, which are available from now until August, will give shoppers reward points
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NewsSmirnoff's 'We're Open' campaign aims for inclusiveness
The push, which will run until the end of the year, kicks off with a series of outdoor ads running in May and June that make reference to wider cultural events
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Comment & Opinion'Beach Body Ready' is distasteful but regulation is uncomfortable
But the situation did prove that Carlsberg have one of the best marketing teams in the business right now
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NewsCoca Cola starts 'one brand' strategy with new ad campaign
Created by Ogilvy Amsterdam, the ad is called What Are You Waiting For and is designed to encourage consumers to ‘choose happiness’
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NewsTyrrells tweaks pack designs
Rolling out now, the new packs feature either the same or similar photographs to the previous versions, but with certain objects highlighted in colour and sometimes enlarged
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NewsM&M's to give away US holidays in promotion
The promotion will feature on limited-edition Ms Brown packs of the chocolates, in single, treatsize and sharing bags
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NewsGreen Giants teams up with Minions
Shoppers who buy special-edition multipacks of Green Giant Original or Salt Free could win a family holiday to the Alps
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Comment & OpinionHow do you become Britain's Biggest Brand?
What do brands need to do to become Britain’s favourite?
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NewsFunkin mixers for cocktails get a rebrand
The new packaging, which hits shelves from June, features a navy blue background with a spiral swirl of colour to evoke a top-down view of a cocktail glass
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NewsCarlsberg spoofs controversial 'beach body' ad
The beer brand has placed digital adverts at three sites on the London Underground
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NewsTesco Direct links with Sportfolio for Rugby World Cup apparel
Shoppers on Tesco Direct can order home delivery or free click & collect items in store, including official Rugby World Cup sports clothing and equipment
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NewsTastesmiths is new name for Hare's Moor meal kits brand
The brand, launched in 2009, successfully raised capital earlier this year to support the relaunch, which includes a “significant investment” in packaging, production, marketing and PR
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NewsMello, a raw fresh melon juice, redesigns and secures big listings
The updated range, rolling into 218 Waitrose and 19 Booths stores now, features a new “clean, bold and vibrant” label designed to communicate the brand’s premium credentials
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NewsM&S launches "Cook with M&S" app for Apple Watch
The app will offer features and instructions based on cooking time for individual recipes, as well as the ability to “tick off” grocery items as the wearer shops
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NewsStella Artois lands official Ascot partnership
As well as seeing Stella’s lager and cider served at the racecourse, the partnership will be supported by outdoor, PR and digital activity
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NewsMars hopes to score with football promotion
Mars is offering consumers the chance to win one of a million footballs emblazoned with England football team designs, as a part of what the supplier said was its largest ever giveaway