All Marketing articles – Page 267
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NewsMcCain launches £35m push featuring scented barkers
McCain Foods is launching a £35m marketing drive that will include the roll-out of shelf-barkers smelling of baked potatoes.
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Comment & OpinionThink shelf-out if you want to stand out
Asda’s Stephen Smith has emphasised the need for retailers to communicate ‘brand personality’….
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NewsMarmite neglect TV ad escapes ASA probe
Advertising watchdog the ASA has said it will not be investigating a Marmite TV ad that sparked more than 500 complaints.
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NewsIceland ad banned for denigrating Irish food safety body
A press ad for Iceland that appeared at the height of the horsemeat scandal has been banned by the Advertising Standards Authority for denigrating Ireland’s food safety watchdog the FSAI.
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NewsM&S recruits leading ladies for autumn campaign
Marks & Spencer has recruited leading British ladies including Tracey Emin and Helen Mirren to lead a new advertising campaign for its autumn/winter clothing collection.
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Comment & OpinionDr Oetker pizzeria pretence causes confusion in Manchester
Much excitement in Manchester last week as the imaginatively named La Pizzeria Ristorante threw open its doors…
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Comment & OpinionPhileas Fogg dresses up to establish worldly cred
Phileas Fogg has been portrayed on screen by Pierce Brosnan, Steve Coogan and a cartoon lion…
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NewsPatrick Allen, former marketing boss at The Co-op Group
Allen started his career working as an apprentice on his uncle’s fruit and veg stall in Bury…
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NewsSophie Birrell moves from GSK to Lily's Kitchen
Lily’s Kitchen has named Sophie Birrell as its new marketing manager…
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ProfilesSFC's finger lickin' chicken
The take-home chicken brand partnering with The Simpsons, eyeing up the airlines and branching out overseas…
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NewsTesco Finest to sponsor Downton Abbey series 4
Tesco has announced the first-ever TV sponsorship for its premium own-label Tesco Finest range.
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Comment & OpinionMarmite maltreaters shamed in winning ad
Marmite’s new TV ad has apparently prompted hundreds of complaints to the ASA…
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News
Marmite ad furore leads Unilever to donate £18,000 to RSPCA
Unilever has donated £18,000 to the RSPCA following the outcry over the company’s Marmite TV ad.
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NewsMorrisons picks DLKW Lowe and FutureBrand for creative strategy
Morrisons has retained its advertising agency DLKW Lowe in partnership with FutureBrand following a review of creative and marketing agencies.
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NewsSainsbury’s appeals ASA ruling on Tesco Price Promise ad
Sainsbury’s has lodged an appeal after the ASA rejected its complaint over a Tesco Price Promise advert.
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NewsMarmite TV ad draws 250 complaints to ASA
Marmite’s latest TV ad has prompted 250 complaints to the Advertising Standards Authority in its first 24 hours on air.
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Marmite minders save 'neglected' jars in new £2m ad push
Marmite returns to TV for the first time in two years on Monday with an ad that spoofs animal rescue documentaries…
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Comment & OpinionThe full Alpen’s builders make muesli manly
The builder’s breakfast is a British classic. But have you ever wondered what it’s like in Switzerland?
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Analysis & FeaturesBig data: the potential of predictive analytics
It’s never been easier to analyse big data, which is why predictive analytics is becoming a key weapon for retailers…
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NewsSainsbury's ads take aim at Tesco's Price Promise
Sainsbury’s has launched an ad campaign promising to protect customer right to fair comparisons after the Advertising Standards Authority threw out the retailer’s complaint over Tesco’s Price Promise.