All Marketing articles – Page 267
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Comment & OpinionKleenex kissers screened off in strange scenes
Depending on how dirty your mind is, a ‘Kleenex kiss’ sounds at best mildly unhygienic…
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NewsUnilever to back NPD with its 'biggest-ever' Wall's push
Unilever has unveiled a raft of NPD for ice cream brands including Wall’s, Cornetto and Ben & Jerry’s….
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NewsTesco to use Vines in St Valentine's social media campaign
Tesco has turned to online comedy for the first time as it ramps up its use of six-second Vine video content…
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NewsTesco makes Baldock blooming beautiful for Valentine's Day
The supermarket’s spectacle included huge animated rose buds, blooming 10 metres high and 40 metres wide across the Baldock shop building
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NewsSavse teams with Madeleine Shaw for digital campaign
Cold-pressed smoothie brand Savse has launched a year-long digital marketing campaign.
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NewsBisto Sauces range given a fresh new look by Premier Foods
Premier Foods has given its Bisto Sauces range a makeover…
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NewsRoberts Bakery running first-ever TV campaign
Roberts Bakery has launched its first TV push and rebranded its white bread as ‘soft and fluffy’.
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NewsMars UK promotes Michele Oliver to VP of marketing
Oliver was previously UK strategy director, has been with company over 20 years
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NewsAsda to digitise store coupons... with a little help from Sir Terry Leahy
Program will be run by Sir Terry Leahy-backed company, aims to eliminate fraud and be more convenient
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NewsOcado doubles marketing cash for Next Top Supplier winner
Ocado has doubled this year’s prize package for the winner of its second Dragons’ Den-style competition…
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Promotional FeaturesJacob’s Creek blokes preposterously play up Aussie influence
Pernod Ricard is desperately attempting to put value back into Aussie wine with this ad for Jacob’s Creek…
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NewsDaffodils are a danger warns Public Health England
Supermarkets have been warned the spring tradition of stocking daffodils at the front of stores is putting customers at ri…
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NewsPork campaign by Bpex woos younger shoppers
Pork trade body Bpex is hoping to pull in younger consumers with a new £2m marketing push…
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NewsASA orders Colgate-Palmolive to end misleading Sanex advert
Rival Unilever lodge series of complaints over Sanex campaign, three of which were upheld
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NewsTwinings launching TV ad as part of £10m 2015 marketing spend
Twinings is launching an advertising campaign this month as part of plans to invest £10m in marketing over the coming year.
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NewsCheese sandwich bus to tour the country
After survey finds consumers are ditching the cheese sandwich, Anchor responds with “The Cheese Sandwich Needs You” campaign
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NewsNew Sharwood's marketing campaign aims to educate consumers
Push ahead of Chinese New Year hopes to show shoppers how easy it is to make tasty Chinese meals at home
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NewsNew competition aims to find best Valentine's Day in-store display
Industry experts will be judging the contest, which aims to focus on great campaigns
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NewsThe Valentine's Day #InStoreSpot competition
We’re on the lookout for eye-catching instore displays from individual brands for Valentine’s Day as part of our new #instorespot competition. If you think a brand has pulled out all the stops this Valentine’s Day, tweet us a pic and it could well end up being the winning entry. Our ...
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NewsIWC sticker on wine bottles increases sales by 15%, studies find
Supermarkets already had stickers on POS materials, but applying them to bottles saw quick rise in sales