All Marketing articles – Page 272
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NewsFmcg brands hike ad spend by whopping 62%
The top 100 fmcg brands went big on advertising in 2013, increasing spend by a whopping 61.7%…
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NewsLurpak returns to TV screens with Cook's Range campaign
Lurpak returns to TV screens this weekend as part of a new £10m campaign to promote the new Lurpak Cook’s Range…
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Analysis & FeaturesBritain's biggest grocery advertisers: it's getting personal
The unstoppable rise of social media has led to a proliferation of highly targeted, personalised advertising…
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Comment & OpinionCravendale continues good form with Barry the Biscuit Boy
Cravendale set the bar high with its ‘cats with thumbs’ push. There’s similar effort invested in its replacement
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NewsWaitrose talks up co-ownership model in latest TV campaign
Waitrose is launching a new ad campaign that will for the first time focus on the merits of its co-ownership model.
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NewsBaby Spider-Man stars in Evian water advert
Evian water has released a sequel to its viral hit Baby & Me – with the new version starring Spider-Man and a baby version of the web-swinger.
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NewsWKD Facebook posts fall foul of ASA guidelines
Facebook activity by RTD brand WKD has been rapped by advertising watchdogs.
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NewsApril Fools' Day: A round-up
This year’s April Fools’ Day has proven more frenzied than ever. We round-up the best of today’s stories.
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NewsWeetabix fuels On The Go drink with £5m marketing push
Weetabix is back on the campaign trail with a £5m push for its ambient breakfast drink.
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NewsStork revamped to push role in baking
Unilever is revamping the packaging for Stork spread to better communicate the brand’s baking credentials…
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NewsDannii Minogue shelved by A2 milk in back-to-basics switch
Milk brand A2 is ditching its high-profile UK TV campaign fronted by Dannii Minogue…
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NewsRobinsons Squash'd water enhancers make TV ad debut
Britvic is advertising its Robinsons Squash’d concentrated squash range on TV for the first time from this weekend…
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NewsHomepride cooking sauces get new packaging and flavours
Premier Foods is aiming to revive its ailing Homepride cooking sauces with a new look and modern flavours…
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NewsPeperami's Fanimal promotion returns ahead of World Cup
Peperami is bringing back its Fanimal promotion – giving consumers the chance to win a shouting football mascot…
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Comment & OpinionIntegrated marketing is key
Products will be able to send smartphone messages to passing shoppers as the UK high street adopts Apple’s iBeacon…
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NewsRitz back on TV after 30-year Break
Mondelez is looking to tap the “huge opportunity” in savoury biscuits with development of its Ritz brand…
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Category ReportStreet eats: how BBQ is ‘mashing up’ global styles
Plain old bangers don’t cut it anymore. Even the ‘low & slow’ rubs and marinades and Brazilian flavours tipped as the next big thing look a tad tame next to what’s going on down on the street.
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Analysis & FeaturesExperiential marketing: the evolution
Plant a dragon skull on a beach and sit back as thrilled consumers generate buzz with smartphones…
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Analysis & FeaturesHow gamification could make shopping and brand engagement fun
Supermarket shopping as a video game could soon be a virtual reality…
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NewsWestons Cider pours £5.5m into marketing push
Westons Cider is spending more than £5.5m on its cider portfolio as it aims to double the size of the business over the next five years.