All Marketing articles – Page 272
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Analysis & FeaturesBanking on data to trap spend
Supermarkets aren’t the only ones mining customer data to target offers more effectively…
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Analysis & FeaturesIf they don't want girly beers, what DO women want?
It hasn’t worked for beer, but is there still a market for brands that are specifically targeted at women?…
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NewsBeckham to star in new Active Kids ad for Sainsbury’s
A Sainsbury’s ad featuring David Beckham and Paralympian Gold medallist Ellie Simmonds will air during the Emmerdale advert break on Tuesday (26 February) to flag up its 2013 Active Kids voucher scheme.The sports professionals, who are both ambassadors for the retailer’s Active Kids campaign, will be shown reminiscing about their ...
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NewsMondelez looks to boost Dairylea sales with moo-ing packs
Mondelez is rolling out “moo-ing” packs of Dairylea as part of a £1.2m promotional drive…
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NewsKerrygold brings back 'Butterman' after sales and share rise
Kerrygold is hoping for another boost to its sales and market share when its Butterman ad returns to TV next week…
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NewsLoyd Grossman and Oxo to get TV ad boosts from Premier Foods
Premier Foods is launching new TV campaigns for its Loyd Grossman, Oxo and Bisto brands…
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NewsPussy energy drink pleads purity in new marketing push
Pussy Drinks is spending £5m on a poster campaign for its risqué energy drinks brand…
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NewsASA throws out complaints over Morrisons Christmas TV ads
The Advertising Standards Authority (ASA) has ruled in favour of supermarket chain Morrisons after complaints were received against two of its TV advertisements.
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NewsWeetabix interactive gaming app falls foul of advertising watchdog
Weetabix has been ordered to scrap an interactive gaming app by the Advertising Standards Authority (ASA) on the grounds that it “exploited children’s credulity and vulnerability”.
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Comment & OpinionEric Cantona finds comfort on cold Kronenbourg farm
Heineken has hit the back of the net with this Kronenbourg 1664 ad…
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NewsCadbury goes back to Joyville with Dairy Milk ad
Cadbury Dairy Milk will be back on TV from next Wednesday (13 February) as part of a £7m marketing push…
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NewsAnchor launches first cross-range campaign
Arla is to launch its first cross-range push on Anchor and a campaign for Lurpak…
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NewsMorrisons' Ant & Dec campaign to kick-off tonight with focus on fishmongers
The first of Morrisons’ new TV ads featuring Ant and Dec is to be aired tonight on ITV during Emmerdale.
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NewsAllied Bakeries' Allinson 'in danger of being forgotten'
Allinson bread is to be advertised on TV for the first time in 10 years as Allied Bakeries attempts to halt sliding sales…
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NewsThe Co-op Group in trouble with dads over 'sexist' TV ad
A new Co-operative Group advert that questions men’s cooking skills has been blasted as sexist…
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NewsJimmy's Iced Coffee bus set on its way by students
Jimmy’s Iced Coffee is to launch a summer campaign designed by students at Arts University, Bournemouth…
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NewsBlue Diamond kicks off calorie-centric almond milk campaign
US almond brand Blue Diamond is going head-to-head with UK dairy milk processors in a TV ad for low-cal Almond Breeze…
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NewsDannii Minogue: 'A2 Milk made a difference'
Dannii Minogue is to star in a major new TV ad for A2 Milk…
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News
Eric Cantona signs up for Kronenbourg 1664 ad push
Eric Cantona muses on the nature of fame again in a new TV ad for Kronenbourg 1664…
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NewsAsda's Christmas ad wasn't sexist rules watchdog
The ASA has thrown out complaints that Asda’s Christmas ad was sexist.