All Marketing articles – Page 275
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NewsBulldog targets big increase in UK sales
Natural men’s skincare brand Bulldog is planning to treble the size of its UK business….
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NewsFlorette categorises six appeal of salads
Florette has identified six ‘types’ of bagged salad shopper to help retailers increase penetration….
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Comment & Opinion
Why Anheuser-Busch wants to ground Denzel's Flight
Denzel Washington has received critical acclaim for his portrayal of an alcoholic pilot in Flight….
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NewsHoy and Murray help out at Highland Spring Sports Day
Olympic hero Sir Chris Hoy and tennis coach Judy Murray were both on hand at the annual Highland Spring Sports Day yesterday.
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Comment & OpinionAd of the Week: Knorr gravy pots chef in the shadow of Marco
Knorr’s tie-up with Marco Pierre White seems pretty solid.
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Newstelefonica dynamic insights
A new system allowing supermarkets to track the movement of potential customers by tracing mobiles has been launched,…
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NewsMarketing rules set to be relaxed for low-alcohol drink
Supermarkets and alcoholic drinks companies will be given the green light to promote lower abv products,…
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NewsTop Tea takes on PG Tips with an ethical brew for builders
A new ethical tea range from Nepal is hoping to stir up the hot drinks market next year….
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Profiles
Tim Davie: the PepsiCo marketing vp now running the BBC
Davie joined P&G as a trainee in 1991 after reading English at Cambridge University….
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NewsBower-Nye joins Wrigley as UK & Ireland marketing director
The Wrigley Company has appointed Pamela Bower-Nye as its new UK & Ireland marketing director.
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Comment & OpinionAd of the Week: Waitrose advertises that it isn't... advertising
Like the first spots of rain on a winter’s night, the big Christmas ads have started to drop.
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Comment & Opinion
The plain cigarette pack debate... and the Jody Scheckter row
Sir: MSR Newsgroup CEO Mick Garton states that standardised tobacco packaging could put him out of business….
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Comment & Opinion
Bottled water brands: the only way is ethics... but whose?
My father used to say that if something looks too good to be true, it usually is….
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Category ReportDolmio's big spend fails to deliver
Category giant Dolmio splashed out £10.5m advertising its ambient ranges, more than double the previous year’s budget….
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NewsMorrisons and Sainsbury's Christmas TV ads put families first
Morrisons and Sainsbury’s are set to unveil their festive ads in the next few days….
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NewsDarren Gough in first TV ad for Collier's Welsh Cheddar
Welsh Cheddar brand Collier’s has made its small screen debut, with its first TV ad campaign going live this week….
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NewsMeccano kicks off big push for Gears of War line-up
Meccano is kicking off a pre-Christmas push for its new Gears of War range on Monday.
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Analysis & FeaturesCracker or turkey: how do this year's Christmas TV ads rate?
Love them or loathe them, Christmas television ads are as much a part of the annual festivities as turkey, tinsel and tears.
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NewsMorrisons prepares for Christmas with humorous ad campaign
Morrisons has ditched last year’s celebrities for a humorous take on Christmas preparations in its festive TV campaign.
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NewsSainsbury's sees the light with Christmas advertising campaign
Sainsbury’s Christmas ad campaign is set to launch next week.