All Marketing articles – Page 270
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Category ReportFocus on Crisps, Nuts & Snacks
We’ve eaten 7,600 more tonnes of snacks in the past year. Can ‘healthy’, posher lines backed by celebs sustain growth?…
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Analysis & FeaturesFrom Oculus Rift to Google Glass - is the VR shop coming?
Wearable technology could soon enable customers to shop in virtual stores from the comfort of their home…
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NewsOnken signs Lisa Faulkner for yoghurt campaign
Onken has launched a campaign with MasterChef winner Lisa Faulkner and nutritionist Angela Dowden to encourage consumers to use yoghurt as an ingredient in cooking.
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NewsMorrisons slashes 1,200 prices in major marketing blitz
Morrisons is permanently slashing the prices on 1,200 everyday essentials as it looks to rebalance its price proposition and help it fight back against the discounters.
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NewsIceland sponsors Paul O’Grady ITV show
Iceland has said it will champion its teatime meals offer with its new sponsorship of ITV’s 5pm Paul O’Grady Show.
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NewsWanis brands score deal to sponsor celeb football event
Nrich milk drink and Carib Lager have struck a deal to sponsor celebrity football tournament Soccer Six.
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NewsBrewdog takes swipe at Portman Group over Dead Pony Club ruling
Brewdog has responded to a ruling from the Portman Group that packaging for its Dead Pony Club beer broke alcohol marketing rules in characteristically bullish fashion.
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NewsJokes to appear on egg shells in Big & Fresh trial
Punchline to Dom Joly jokes appear once the eggs are flipped…
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NewsManomasa tortillas develops three new flavours
Premium tortilla brand Manomasa - developed by former Intersnacks MD Calum Ryder - is rolling out three new flavours.
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NewsThe Coconut Collaborative gets listings for dairy-free yoghurt
Gü founder James Averdieck has unveiled his new brand – dairy-free yoghurt range The Coconut Collaborative…
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NewsBargain Booze to merchandise wines by flavour
Bargain Booze is to sell wines by flavour rather than origin in a revamp of wine fixtures across its entire estate…
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NewsJohn Ross Jr tea salmon netted by Harrods
Aberdeen smokehouse John Ross Jr has struck a deal with Harrods for its premium tea-smoked salmon with Lapsang Souchong…
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NewsWalkers Counts for More website to offer rewards to indies
Walkers is giving independent retailers the chance to earn rewards such as free stock…
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NewsQD Stores ramps up online to rival Wilko
QD Stores has relaunched its transactional website in a bid to take on the likes of Wilko…
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NewsLondis ditches lower-tier membership offer
Londis has been turning away prospective new members as part of a recruitment strategy shake-up…
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NewsCo-op targets Tesco Express/Sainsbury's Local with price cuts
The Co-operative Group is investing £100m in price cuts in a bid to better compete on price with multiple convenience riva…
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NewsOrganix in No Junk campaign as 'mums don't trust industry'
Fewer than one in 10 mothers trust the food and drink industry to make products that are good for their children…
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NewsIceland brings back classic 'that's why mums go to' strap
Iceland has revived its famous ‘that’s why mums go to Iceland’ slogan for a new TV push…
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NewsSprite sales suffer slump following reduction in sugar
Sales of Sprite have nosedived since its sugar content was cut by a third, exclusive analysis by The Grocer has revealed…
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Comment & OpinionBig four supermarkets' plight can be exploited
We struggle to recall when each of the big four all lost market share on such a sustained basis…