All Marketing articles – Page 270
-
Category ReportTV advertising highlights of 2012 - sexist accusations, Olympic stars and Tesco Furby
Morrisons and Asda’s Christmas ads were attacked for being sexist in 2012. The ASA’s verdict? Not guilty. But it was too late
-
Category ReportCelebrity endorsement shake-ups - who’s in, who’s out, who’s good and who’s bad?
Ennis promoting Powerade has done wonders for her bank balance. Her double gold-winning efforts will have gone down especially well with Powerade…
-
Analysis & FeaturesBiggest grocery advertisers' 'second screen' revolution
Soaring spend on digital threatens TV ads. But savvy brands are realising the power of multi-channel interactivity…
-
NewsCraig Clarkson gets off-trade marketing job at Heineken
Heineken has promoted Craig Clarkson to category and trade marketing director for the off-trade…
-
NewsTop 100 fmcg brands defied 2012 advertising slowdown
The biggest advertisers in fmcg ramped up ad budgets by 11% in 2012, despite the decline in overall advertising spend…
-
NewsYakult ad banned for implying health advantages
A TV ad for probiotics drink Yakult has been banned by the Advertising Standards Authority for falling foul of health claims rules – despite not actually making any explicit health claims.
-
NewsM&S aims to 'make today delicious' with Anna Friel's help
Marks & Spencer is launching a new food marketing campaign built around the strapline ‘make today delicious’ and featuring the actress Anna Friel.
-
NewsFoster's Radler and Bulmers get summer advert campaigns
Heineken has hit the campaign trail with ad pushes for its low-abv Foster’s Radler and new Bulmers flavours…
-
Comment & OpinionLovely hint of Lynch in licentious Crispello ad
Adland is obsessed with the concept of ‘quirky’…
-
Comment & Opinion
Advertisers: demand practical consumer data!
Perhaps like no other, the food and drink sector relies on well-targeted advertising to drive sales…
-
NewsIan Bishop and Jenny Holmes switch from Costcutter to Nisa
Costcutter marketing director Ian Bishop is jumping ship to join Nisa, The Grocer can reveal
-
Category ReportFocus on soft drinks: Promos and marketing
Part 4 of our Focus on soft drinks looks at tactics around promotions and marketing.
-
NewsGM unveils Free'ist range of low and no-sugar products
A new sugar-free and no-added-sugar brand that includes biscuits, chocolate and jam is set to launch…
-
Comment & OpinionEvian's toddling dance moves for the easily amused
Evian is back with yet another child-themed ad….
-
Comment & OpinionGreat value Harry Hill rescues Danio from obscurity
It’s amazing what a difference a celebrity voiceover can make…
-
Comment & Opinion
Studies in reputation management
In the world of food marketing, reputation is everything…
-
NewsPeter Charles takes helm of marketing at Walkers
PepsiCo has promoted Tropicana marketing boss Peter Charles to the position of Walkers marketing director…
-
Category ReportTV remains critical to wine marketing
Banrock Station’s spend rocketed in 2012 in support of the January launch of lower alcohol variant Banrock Light…
-
NewsJTI hits back after ASA bans ad opposing plain cigarette packs
JTI has hit back at a decision by the Advertising Standards Agency to ban one of its adverts for being misleading.
-
NewsFlorette to switch on more TV advertising when sun shines
Florette aims to maximise sales this summer by increasing TV air time when the sun shines…