All Marketing articles – Page 265
-
NewsThe Coconut Collaborative creates overseas free-from success
The business is this month rolling out its coconut-based yoghurts - which are free from dairy, soya and gluten – to 70 Franprix and 75 Monoprix stores in France
-
NewsHoney Monster Foods get latest Minions tie-up
The supplier is launching a limited-edition banana-flavoured version of its Honey Monster Puffs into Asda stores
-
NewsArla launches £6m Anchor Cheddar campaign
New Anchor Cheddar campaign will use the strapline, ‘Rich Anchor Cheddar, That’s The Good Stuff’
-
NewsVita Coco keeps it simple with biggest-ever marketing push
The £2m European push includes digital, social, outdoor and retail activity, and includes 21 outdoor ads around Waterloo
-
Analysis & FeaturesRamadan: how retailers can generate the best seasonal sales
Ramadan has become an established part of retailers’ seasonal calendars, but the right offer is vital
-
Comment & OpinionPlaying with the big boys: budgeting for a four-pronged attack
Playing in the same space as the big boys means you’ve got to act like the big boys
-
NewsWeetabix focuses on nutrition in new £10m TV ad campaign
Weetabix is aiming to broaden its appeal outside its traditional family audience…
-
NewsCoca-Cola rolls out new 'one brand' TV ad
Coca-Cola has launched the second TV ad under its ‘one brand’ marketing strategy.
-
NewsStowford Press kicks off biggest-ever outdoor push
Westons is aiming to reinforce the premium credentials of Stowford Press with its biggest-ever outdoor campaign for the brand.
-
NewsASA backs rival in complaint over Sure deodorant ad
Advertising watchdogs have got hot under the collar over a TV ad claiming Unilever’s Sure deodorant was superior to rival Nivea.
-
NewsThe Co-operative Group to kick-off little and often summer ad campaign
The Co-operative Food is putting a brave face on the typical British summer with a new TV advertising campaign that debuts tonight showing…
-
NewsBudweiser kicks off hunt for top BBQ grill skills in Britain
Budweiser has launched a search for Britain’s BBQ masters.
-
NewsDoritos takes new Roulette ad push out for a spin
Doritos is backing its ultra-spicy Roulette variant with a multimedia push.
-
NewsMolson Coors names Martin Coyle marketing director
Molson Coors has promoted long-standing executive Martin Coyle to the role of UK & Ireland marketing director.
-
NewsBulldog and Penguin combine for Father's Day Classic Reads collection
The four-strong Classic Reads collection is rolling into Waitrose with each pack containing a classic British novel and a Bulldog skincare product
-
NewsVinnie Jones to front KiK e-cigarette ads
The adverts are running as part of a multi-channel TV campaign, including prime ITV slots around Coronation Street and Emmerdale
-
NewsFreixenet Barcelona contest nothing to wine about
The winner will receive a trip for two to the Spanish city, including flights, 4-star accommodation for three nights, £300 spending money and a VIP tour of the Freixenet vineyard
-
NewsASA says food & drink ad complaints have halved
Food and drink advertising attracted 2,013 complaints last year, down 50% on 2013
-
NewsPetits Filous Frubes recruits the Minions
Yoplait’s Petits Filous Frubes fromage frais brand has launched a limited-edition banana flavour…
-
NewsNational Seafood Week to return as Seafish ramps up campaign
Seafish is bringing back National Seafood Week for the first time since 2008 as part of a bid to get more people eating fi…