All Marketing articles – Page 265
-
Comment & OpinionMarketing for society and profit
“We were hearing that Tesco has got to put in more [to society] because people think all we do is take out.”…
-
NewsMichel Roux Jr and Andrew Fairlie star in Albert Bartlett ads
Michel Roux Jr (pictured) and fellow chef Andrew Fairlie are to front a new national TV ad campaign for Albert Bartlett potatoes.
-
NewsJamie Oliver hires Dragon Rouge to boost brand personality
The Jamie Oliver food and cookware range is being revamped in a bid to “better reflect the chef’s personality and passion …
-
NewsDanone changes Danio packs - again - following French move
Danone has tweaked the packaging of its Danio Greek-style yoghurts for the second time in less than a year…
-
Comment & OpinionBarilla pasta scandal shows brand ethics are under scrutiny
Barilla may have 206 different types of pasta, yet it looks as though it has never heard of diversity…
-
NewsSuppliers and retailers walk out of Scottish HFSS talks
Supermarket bosses and suppliers have walked out of HFSS talks with the Scottish government…
-
NewsSpar kicks off first phase of six-month multimedia campaign
Spar kicked off its £5m multimedia campaign with its first TV ad in four years and sponsorship of ITV’s Lorraine…
-
NewsMüller teams with Giles Deacon on designer Müllerlight pots
Müller has teamed up with British designer Giles Deacon to launch two specially designed limited-edition Müllerlight pots.
-
NewsWaitrose to age beef for longer, Leerdammer back on TV
Waitrose has launched a new range of dry-aged premium Hereford beef…
-
NewsSainsbury’s to sponsor Sport Relief Games
Sainsbury’s has been named sponsor of the first Sport Relief Games, which will take place in March next year,
-
NewsP&G to ramp up Fairy TV advertising following ASA win
Procter & Gamble has ramped up the TV ad campaign for its Fairy brand following its ASA victory over rival Persil…
-
NewsJW Lees marks Asda listing with a 'Manc dance' in Covent Garden
How’s this for a celebration dance? Manchester brewer JW Lees bared its northern soul down south yesterday to mark its latest listing with Asda.
-
NewsMorrisons chefs hit the trail with M Kitchen cooking roadshow
Morrisons is taking its chefs on the road today as part of a cookery bus roadshow, designed to promote the relaunch of its M Kitchen range.
-
NewsWaitrose trumpets British apple selection with Alan Titchmarsh ad
Waitrose is lauding its British sourcing credentials in its latest ‘The Story of…’ TV ad to promote the 50 British apple varieties it stocks.
-
NewsMisleading e-cigarette ads clobbered by ASA
Four e-cigarette makers have had their advertisements banned by the Advertising Standards Authority for misleading consumers.
-
NewsOrganic gets a list of approved ad claims to smooth way with ASA
Advertisements for organic food are less likely to fall foul of the Advertising Standards Authority from now on…
-
NewsLet There Be Beer campaign to promote wider range
The organisers of Let There Be Beer have promised that the campaign will evolve to include a wider range of beers…
-
NewsHorticulture Wales secures funding for QR code advice
Fresh produce companies in Wales are to be given advice on using QR codes to market their businesses…
-
Comment & OpinionGet ready for a digitally marketed Christmas
With ‘back to school’ now a distant memory, marketers will be looking to Christmas…
-
NewsHellmann's marks 100 years with new ad and limited-edition jar
Unilever is marking the 100th anniversary of the launch of Hellmann’s with a limited-edition jar and a new TV ad…