All Marketing articles – Page 265
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Comment & OpinionMarketing and blogs: setting the standard
Word of mouth is older than marketing itself. It has been informing purchase decisions long before the ‘Mad Men’ came to t…
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NewsPG Tips premium tea range revamped by Unilever
With sales of standard everyday tea in decline PG Tips is hoping to tap demand for premium tea
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NewsCo-operative Food to offer 10% discount on groceries for NUS Apprentice cardholders
Money raised from the card will fund The National Society of Apprentices which represents the needs and welfare of apprentices and vocational learners
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NewsYorkshire Tea and The Gruffalo launch tree planting push
Yorkshire Tea has teamed up with The Gruffalo to promote a pledge to plant one million trees over five years.
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NewsCîroc running paid-for video advertising push on Instagram
Diageo’s premium vodka Cîroc has become the first alcohol brand in the UK to run paid-for video advertising on Instagram.
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Analysis & FeaturesHow can food & drink companies grab the grey pound?
The food and drink sector is lagging behind others in fulfilling the needs of older consumers. Why?…
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NewsBirds Eye to put £2m into anti-food waste campaign
Entitled ‘iFreeze, iSave’, Birds Eye’s campaign will have a strong focus on how much money families can save by reducing the amount of food and drink thrown away
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NewsE-cig supplier Nicocigs to offer 'free' tobacco gantry
An electronic cigarettes company is offering independent retailers across the UK “free” tobacco gantries…
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Comment & OpinionWhat you need to know about the BFFF conference
Gerald Ratner seemed a curious speaker choice at first, until you understand the importance of branding to the frozen industry
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Comment & OpinionCoca-Cola's rebrand: The experts have their say
With the move to bring together the design of four Coke varieties, has one of the world’s most famous brands taken a misstep?
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NewsM&S to start first ever film partnership
Retailer will join with Pearl & Dean to promote ‘The Second Best Exotic Marigold Hotel’ with in-store promotions
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NewsMarketing shake-up brings all Coca-Cola variants under single brand
Coca-Cola has unveiled a radical marketing shake-up that will bring its four sub-brands under a single umbrella brand.
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NewsMorrisons cuts deal with Sambonet for loyalty offer
Twenty stickers, equivalent to a spend of £200, entitles shoppers to choose from a selection of 11 items from the premium Sambonet kitchenware range
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NewsPoundland found guilty of misleading consumers
Dispute centres around claim of “Everything for £1”, upheld after 3 complaints some items cost over £1
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NewsPoundland partners with lottery to raise £150k for breast cancer charity
Lottery company says a previous campaign with Poundland raised more than £300,000 for the Royal British Legion
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Comment & OpinionWalkers' ad mistake shows creative boundaries can be difficult
The latest Lineker-heavy crisp ad had to be pulled due to complaints
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Comment & OpinionReputation doesn't match sales in Superbrands survey
Cadbury and Heinz fall in the widely-read survey, but their sales figures tell a different story
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NewsElvis and Marilyn pucker up for Coke Contour bottle ads
Coca-Cola is marking the 100th anniversary of its Contour bottle with a marketing push
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NewsMolson Coors kicks off Grolsch 400th anniversary celebrations
Molson Coors is marking the 400th anniversary of Grolsch with a £2.7m UK media campaign.
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NewsHaribo refreshes Maoam fruit chew packs
Haribo has rolled out new-look packaging across its Maoam range for the first time since 2002…