All Marketing articles – Page 276
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NewsCrabbie's signs on for second year of seasonal TV sponsorship
Halewood international has signed a deal for its Crabbie’s Alcoholic Ginger Beer to be the lead Christmas sponsor of ITV, ITV2 and STV.
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Comment & OpinionAd of the week: Jesse Metcalfe turns up the heat under Rooster Potatoes
Albert Bartlett made a virtue of a slightly strange celebrity tie-up when Marcia Cross popped across the Atlantic to ‘unwittingly’ advertise its Rooster potatoes back in 2009.
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News
Metcalfe raises temperature of Rooster potatoes
Albert Bartlett is hoping to get pulses racing as its new TV ad for Rooster Potatoes hits TV screens….
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NewsOne in five shoppers to trade up for their Christmas lunch
A new survey commissioned by The Grocer reveals one in five shoppers will change where they shop over Christmas….
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NewsCathedral City Chedds sees funny side with new packs
Cathedral City Chedds have been given a packaging revamp with new jokes and facts to boost their appeal with kids….
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NewsGovernment to call for guilt-free supermarket checkouts
The government looks set to call on supermarkets to remove confectionery from tills as part of the Responsibility Deal….
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Comment & Opinion
Asda's marketing chief reports rise in own-label mid-tier sales
Own label was once seen as the poor relation to branded. Not anymore….
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News
Waitrose to donate money saved on 'unglamorous' Christmas ad to charity
Waitrose is rolling out an ‘unglamorous’ Christmas TV advertising campaign, in order that it can donate more money to good causes.
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NewsAMV BBDO and Mercieca big winners at The Grocer MAP Awards
Agencies AMV BBDO and Mercieca dominated last night’s glittering presentation ceremony for The Grocer Marketing, Advertising & PR Awards.
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News
Tesco reveals first instalment of Wieden + Kennedy Christmas ad campaign
Tesco today sprung a surprise by revealing its long-awaited new advertising campaign under new agency Wieden + Kennedy.
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NewsThe Co-op Group drops 'Good With Food' for new strapline
The Co-operative Group has ditched its Good With Food strapline after six years.
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NewsNewmarket Sausage is latest product to get PGI status from EU
The Newmarket Sausage has become the 50th UK food to gain protected EU status, putting it on a par with Champagne and Parma Ham.
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Comment & Opinion
Third Party: the potential of product placement
Eagle-eyed viewers will have noticed a small ‘P’ at the start, and in the breaks, of certain TV programmes….
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NewsButterworth joins new Seabrook Crisps team as marketing director
Seabrook Crisps has named Kevin Butterworth as marketing director….
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NewsKerry in trouble with ASA over origin of Richmond Ham
Kerry Foods has been rapped by the Advertising Standards Authority for misleading shoppers over the origin of its Richmond Ham.
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NewsAsda's new web engine delivers 'Clubcard effect' online
Asda is launching a customer insight engine on its website that will allow Asda to target online shoppers with personalised offers for the first time…
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NewsJohn West's Sam is a hit on YouTube
John West has racked up over a quarter of a million YouTube hits within two weeks of launching a new interactive comedy video.
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NewsKellogg's gains online insights with Adpoints
Kellogg’s has teamed up with loyalty scheme Adpoints, which allows Nectar card holders to earn points for watching ads online…
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NewsQuorn adds trial-size portions to its range
Quorn has launched trial-size portions of two of its bestselling “everyday favourites” products…
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Comment & Opinion
Talking Shop: Obsess about detail, detail
There is a saying used by retailers and about retailers - “they know the price of everything but the value of nothing”…