All Marketing articles – Page 276
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Analysis & FeaturesHot beverages ad spend climbs 15.9%
It’s no surprise it’s the coffee brands that have increased ad spend the most in the past year, after the coffee pod market opened up.
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Analysis & FeaturesNescafé tops our social list... in a wheelbarrow
A granddad pushing a grandma around in a wheelbarrow helped Nescafé reach more people on Facebook than any other hot beverage brand this summer
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Comment & OpinionDoes Coke Life make Coca-Cola big, bad and stupid?
Has the obesity and sugar debate turned Coca-Cola into the company we all love to hate? asks Karen Connell.
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NewsCostcutter names Jenny Wilson marketing director
Jenny Wilson has been appointed marketing director at Costcutter.
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NewsTetley offers knitted Tea Folk cosies in pack promo
Tetley has launched an on-pack promotion offering knitted Tea Folk cosies.
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NewsFox's pledges raft of biscuit NPD to revive brand
Fox’s has pledged to bring game-changing NPD to biscuits over the next three years…
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NewsVelvet toilet tissue plants 8,000 new trees in Britain
Toilet tissue brand Velvet has planted more than five million trees – including 8,000 in the UK…
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NewsGrant’s whisky targets younger consumers with #IOU campaign
Grant’s has launched a global campaign to introduce the whisky to younger consumers.
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Comment & OpinionVolvic's ad gets the epic treatment
Is there any grocery category more boring than bottled water? Newsflash! It all tastes the same and comes out of taps anyw…
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NewsTesco uncorks digital edition of its Wine Magazine
Tesco has unveiled a digital edition of its Wine Magazine featuring video content and interactive features.
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NewsHeinz unveils 'moments' TV ad for Tomato Ketchup
Heinz is next week airing the first new TV advert for its Tomato Ketchup in five years…
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Comment & OpinionIt's about price, stupid
What do shoppers want? It’s a question retailers and suppliers never tire of asking
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NewsDiageo unveils £15m Smirnoff campaign
Diageo has this week launched a £15m push for its Smirnoff vodka brand.
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NewsAbsolut vodka reveals Warhol-inspired bottle design
Absolut is paying tribute to Andy Warhol’s artwork with a limited-edition bottle.
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NewsStarburst gets spooky with Trick or Treat sharing bag
Wrigley is gearing up for Halloween with a limited-edition ‘trick or treat’ Starburst sharing bag…
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NewsVolvic's new ad features 'unstoppable' armies and dinosaurs
Pterosaurs, armies and exploding volcanoes feature in Volvic’s epic new ad…
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NewsWeekend Kitchen with Waitrose TV show set for Channel 4 return
Channel 4 has re-commissioned its Weekend Kitchen with Waitrose show, hosted by presenters Lisa Snowdon…
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NewsTesco health 'hackathon' won by app that beats pester power
An app that flips pester power on its head and encourages children to demand healthier food has won a Tesco competition…
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Analysis & FeaturesBeacon technology's shopper marketing potential for indies
Beacons are the hottest retail technology on the block, allowing brands and retailers to ping offers straight to smartphon…
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NewsGuinness TV ad goes inside brewery gates
Diageo is on the campaign trail with a TV push for Guinness that takes viewers inside the gates of its 255-year-old Dublin-based brewery.