All Marketing articles – Page 276
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NewsWrigley adds Wild Berry to Skittles range
Wrigley is extending its fast-growing Skittles brand with a new variant backed by a £10m push including TV…
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NewsRetailers sign up for GSK range review technology
GSK claims new “game-changing” virtual store technology can slash the time it takes to carry out range reviews…
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NewsIglo appoints trio to drive digital and marketing plans
Birds Eye owner Iglo Group has made a trio of new appointments to deliver its new marketing strategy and increase its digi…
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NewsControversial hydration ads help to revive Lucozade Sport
Lucozade Sport is back in growth thanks to a controversial ad campaign highlighting its health benefits.
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NewsSainsbury’s takes fight over ‘values’ to TV in latest campaign
Sainsbury’s is taking its ‘Value of Values’ campaign onto TV screens for the first time.
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NewsCrosse & Blackwell ad push talks up British credentials
Crosse & Blackwell is pushing its British credentials as part of a new £2m investment in its upmarket soup range.
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Comment & Opinion
Protecting clotted cream
Trewithen Dairy absolutely agrees that clotted cream is a most valuable asset and should have its traditional Cornish origins firmly protected…
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NewsE-cig suppliers target smokers who've made resolution to quit
Makers of nicotine gum and patches have historically viewed January as a key marketing month.
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NewsSchwartz Flavour Shots range explodes onto the screen
Schwartz is next week unveiling an explosive new ad campaign to promote its Flavour Shots range.
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NewsAperol liqueur partners with Manchester United
Trendy Italian liqueur Aperol has become the official global spirits partner of Manchester United in a deal aimed at accelerating the drinks brand’s international growth.
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NewsSugar-free Coke Zero urges shoppers to ‘Just Add Zero’
Coca-Cola Enterprises has announced a three-month push for its no-sugar Coke Zero.
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NewsASA kicks up a stink over L'Oréal deodorant ad
Advertising watchdogs have ruled a national press ad for L’Oréal Paris Men Expert deodorant can’t be shown again in its current form.
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NewsHeinz brings back 'Get Well Soon' soup campaign
Heinz is bringing back its ‘Get Well’ Soup campaign in partnership with kids’ charity the Starlight Children’s Foundation.
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NewsYoung’s Seafood to open pop-up fish and chip shop in Cambridge
Young’s Seafood is to open a ‘pop-up’ fish and chip shop in Cambridge to promote its responsible sourcing credentials.
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Comment & OpinionBargain Booze throws a brilliantly creepy Scotch egg party
Bargain Booze’s Christmas offering is an unnerving pastiche of the Ferrero Rocher ‘ambassador’s reception’ ad…
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NewsSmart Swaps campaign offers money-off vouchers on groceries
People are being encouraged to switch to diet drinks and low-fat milk in a new government-backed Change4Life TV ad campaign.
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Analysis & FeaturesYakult - Every Day is a Yakult Day
You’d think its frankness about being full of bacteria (especially “live bacteria”) would put people off…
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Analysis & FeaturesCasillero del Diablo - Wine Legend
‘Cinematic’ is the best word to describe wine brand Casillero del Diablo’s bombastic and brilliant ad
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Analysis & FeaturesCow & Gate - Supergroup
A cabal of adorable toddlers are set loose in a recording studio
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Analysis & FeaturesAndrex - Stop Rollaphobia
This ad for Harpic Power Plus toilet cleaner kept its tongue firmly enough in its cheek to avoid causing offence