All Marketing articles – Page 283
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NewsVeetee extends range with microwaveable pasta
Veetee is extending beyond rice and curries with a range of microwaveable pasta…
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Comment & Opinion
Talking Shop: Embrace the loss of control
I shop at Waitrose because, darling, Harrods is just too much of a trek mid-week” was perhaps my favourite response to Waitrose’s…
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Comment & Opinion
Tesco's Talking Shop blog is a one-way street
Tesco chief executive Philip Clarke isn’t hanging around to see if the first global profits drop in almost 20 years is just an anomaly.
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NewsYoung's to power up 'twice a week' advice
Young’s CEO Leendert den Hollander has written to health minister Anna Soubry calling for more government support of the campaign…
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NewsMove over ladies: men are turning chocoholic
The assumption has always been that women love chocolate more than men - sometimes in both senses of the phrase.
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Comment & OpinionSky falls in for Heineken's have-a-go hero
Heineken urges boozers to ‘Open your World’. But the world is not enough for James Bond…
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NewsMcVitie's breakfast biscuits break cover
UB is launching a breakfast biscuit under its McVitie’s brand - as predicted by The Grocer two months ago…
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News
Organic body's pesticide claim backed by ad watchdog
An ad by the Organic Trade Board claiming that organic food contains fewer pesticides than non-organic fare has been cleared by the Advertising Standards Authority.
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NewsSpecial K ‘sells’ Cracker crisps for Twitter plugs
Kellogg’s is claiming a world first with a new ‘tweet shop’ for its newly launched Special K Cracker crisps.
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NewsCan Special K crack the crisps market with new pop chips?
Kellogg’s has moved its Special K brand into the UK crisps market for the first time with a range of popped savoury snacks…
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InterviewsBloch-busting plans for mySupermarket development
If online success was as simple as getting Google sussed, mySupermarket boss Allon Bloch would be laughing all the way to the bank…
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NewsLyle's black treacle for Halloween
Lyle’s is hoping to ‘trick or treacle’ shoppers this autumn with a limited-edition tin for Halloween…
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NewsGerman Hobbits come to UK as movie paves way for biscuit brand
It’s a marketing exec’s fantasy: one of the biggest movie launches of the year is called The Hobbit…
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NewsJames Bond invites you to 'Crack the Case' with Heineken
Daniel Craig is bringing his portrayal of James Bond to a Heineken ad for the first time tonight with the launch of a new TV and online push.
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NewsTV advert for Southern Comfort
Bacardi Brown-Forman is backing Southern Comfort with what it claims is its biggest above the line investment in the brand in five years…
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NewsSainsbury’s and Nectar owner plot new marketing venture
Sainsbury’s has teamed up again with the company behind its Nectar scheme for a new marketing venture aimed at fmcg suppliers.
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NewsTesco stresses service by ‘Making Moments Matter’
Tesco has launched a new plan - dubbed ‘Making Moments Matter’ - to emphasise the radical improvements it hopes to make to customer service.
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NewsWaitrose falls foul of the Twitter wags
Waitrose has attracted a wave of jokes at its expense on Twitter after asking followers on the social network why they shop at the supermarket.
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NewsButterman is back for Kerrygold
Kerrygold has returned to TV screens for the first time in two years.
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NewsMorrisons to replace The Best lines with M Signature range
The Best, the own-label range Morrisons inherited through its takeover of Safeway, will be phased out…