All Marketing articles – Page 283
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NewsWeekend Kitchen with Waitrose TV show set for Channel 4 return
Channel 4 has re-commissioned its Weekend Kitchen with Waitrose show, hosted by presenters Lisa Snowdon…
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NewsTesco health 'hackathon' won by app that beats pester power
An app that flips pester power on its head and encourages children to demand healthier food has won a Tesco competition…
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Analysis & FeaturesBeacon technology's shopper marketing potential for indies
Beacons are the hottest retail technology on the block, allowing brands and retailers to ping offers straight to smartphon…
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NewsGuinness TV ad goes inside brewery gates
Diageo is on the campaign trail with a TV push for Guinness that takes viewers inside the gates of its 255-year-old Dublin-based brewery.
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NewsNew Mr Men character Mr Glug created for Evian water
Water brand Evian has teamed up with Mr Men owner Sanrio to create new character Mr Glug.
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Comment & OpinionLook who's talking: Lidl opens up
Lidl has been opening up - what a change from the past
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NewsAnya Hindmarch gives Frosties fashionable new look
Kellogg’s has teamed up with British fashion designer Anya Hindmarch, who has designed a pack of Frosties featuring her famous handbags.
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NewsWKD secures sponsorship deal with ITV2 sitcom Plebs
Caligula wasn’t the only ancient Roman with a wicked side. But while the tyrannical emperor probably stuck to wine, historical sitcom Plebs has a taste for something vodka-based and blue - with its second series to be sponsored by RTD brand WKD.
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Comment & OpinionPlanning a PR stunt? Ask for forgiveness, not permission
I thought a giant one-tonne hailstone full of Jimmy’s Iced Coffee crashing on to the beach would be pretty fun…
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NewsSlush Puppie and Candy Crush Saga to hit confectionery aisles
Bon Bon Buddies is to bring brands such as Slush Puppie and Candy Crush Saga to the confectionery aisle…
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NewsFreedom Food scheme rebranded as RSPCA Assured
Freedom Food, the RSPCA’s farm animal welfare assurance and labelling scheme, is to be rebranded for the consumer market as ‘RSPCA Assured’.
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NewsPoundland stocks H&A Nightmare Before Christmas lines
Licensed toiletries specialist H&A is launching Nightmare Before Christmas products exclusively in Poundland for Halloween…
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Comment & OpinionHow sausage maker Heck uses social media
Andrew Smith, chief strategy officer at Partners Andrew Aldridge, explains the thinking behind Heck’s new social media strategy
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NewsASA throws out Tesco complaint over Asda ads
The UK’s advertising watchdog has ruled in favour of Asda over a complaint that two of its advertisements inaccurately represented prices in relation to other retailers.
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NewsHighland Spring water gets new-look packaging
Highland Spring has unveiled new-look packaging for its still and sparkling water.
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NewsJennifer Aniston to front CCE's Smartwater in UK
Does water tastes better with Friends? Coca-Cola Enterprises (CCE) thinks so, and has recruited Jennifer Aniston to front the UK marketing push for bottled water brand Glacéau Smartwater.
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NewsVintage makeover for Vaseline lip care lines
Unilever has given its core Vaseline lip therapy tins a vintage-style makeover.
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NewsLittle Miracles looks to energise women with marketing push
Organic energy drink Little Miracles is embarking on its biggest-ever marketing push…
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Comment & OpinionTwiglets sets up Big Feastival camp for 85th birthday
It’s hard to believe the Twiglets brand is 85. They were born in the same year as the Great Depression…
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Analysis & FeaturesLoyalty on the cheap: new schemes are faster and more effective
With Waitrose’s free coffee and c-stores’ smartphone coupons, is points-based loyalty looking like a waste of money?…