All Marketing articles – Page 283
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Analysis & FeaturesGuinness - Made of More
When it comes to advertising, Guinness has faltered somewhat in recent years…
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NewsQuorn signs up Mo Farah for new ads appealing to fitness fans
Olympic gold medallist Mo Farah is to lead a new marketing push for Quorn as it aims to double sales to £260m…
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NewsBelvita breakfast biscuits teams up with Capital Radio
Belvita breakfast biscuits is teaming up with Capital Radio for a new multi-platform sponsorship deal.
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NewsAldi ad spoofs Queen’s Speech with the return of Jean
Aldi has launched a new viral Christmas ad that spoofs the Queen’s speech.
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NewsKopparberg offers London commuters a husky ride
Swedish cider brand Kopparberg is offering London commuters the chance to ditch the Tube or bus for a husky ride.
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NewsSainsbury’s enlists 'food lovers' for help with leftovers
Sainsbury’s has signed up four ‘food lovers’ to front a New Year campaign called ‘Make Your Roast Go Further’.
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NewsFilippo Berio TV push plays up brand’s history
Filippo Berio will debut its first new TV creative in over six years tomorrow as part of a £1m marketing campaign.
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NewsOcado slaps ads on street outside rival grocers
Ocado has hit the streets of London to stencil ads outside Tesco, Sainsbury’s and Waitrose stores.
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NewsSainsbury's Christmas in a Day film racks up 842,000 views
Christmas in a Day, the film used by Sainsbury’s in its Christmas ad campaign, has been viewed over 840,000 times.
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NewsKabuto noodles offers hungover office workers a lift
Noodle brand Kabuto is trialling a service offering hungover office workers a bespoke taxi ride into work.
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NewsBargain Booze to dole out Scotch eggs on Christmas Eve
Bargain Booze will give away thousands of free Scotch eggs to customers this Christmas Eve as part of its Christmas ad campaign.
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NewsRSPCA badger cull ad banned for using the word 'exterminate'
An anti-badger cull ad from the RSPCA has been banned by the Advertising Standards Authority for misleadingly suggesting the government planned to “exterminate” badgers.
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NewsLet There Be Beer ad banned for linking booze to success
Advertising watchdogs have ruled that a TV ad for brewing industry marketing campaign Let There Be Beer cannot be shown again in its current form.
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Comment & OpinionWe need to fundamentally rethink healthy marketing
In The Grocer last week, we read about liver disease, natural sweeteners, and the focus on lowering salt intake…
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Analysis & FeaturesE-cigarettes: everything you ever wanted to know
Sales of e-cigs are projected to hit £338m by 2015, but the threat of regulation hangs over this fledgling industry…
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NewsAsda targets Morrisons in new price comparison ad
Asda has fired a shot across Morrisons’ bows as the supermarket price war intensifies in the run up to Christmas…
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Comment & OpinionWhy Coke rethought its content marketing
The Content Marketing Association asked me what it took for us to rethink The Coca-Cola Company’s approach to content mark…
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NewsLidl adds random recipe generator to website
Lidl has added several new features to its website including a random recipe generator…
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NewsXbox One launch prompts Tesco to change signage
Tesco is altering the signage of some of its stores to mark the launch of the Xbox One console this week.
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NewsASA raps For Goodness Shakes over innuendo in online advert
An ad for protein shake brand For Goodness Shakes has been banned for causing serious and widespread offence by making implied references to male masturbation.