All Marketing articles – Page 283
-
News‘Competitive’ Tesco fights back on price with new ad blitz
Tesco today stepped up the battle for hearts and minds in the supermarket price war with a new advertising blitz.
-
NewsASA overturns ban on Kronenbourg’s Eric Cantona ad
An ASA ruling against Kronenbourg 1664’s Eric Cantona TV ad has been overturned on appeal.
-
NewsMapa Spontex You range wins UK listings
Distributor Mapa Spontex is launching a new brand of natural cleaning products this week…
-
NewsDisney's Frozen to feature as new Poundland toiletries range
Licensed products specialist H&A is bringing Disney’s Frozen – the biggest animated movie in history – to the toiletries m…
-
NewsSimply Fresh targets 350 c-stores by 2019
Fast-growing symbol group Simply Fresh has laid out ambitious plans to grow its estate to 350 c-stores within five years…
-
Comment & OpinionTitania has European ambitions and there's good booze news
Given Daddy’s hatred for Bloody Europe, we were all quite surprised when he announced he wanted to become an MEP….
-
NewsM&S eschews supermarket price war with food quality focus
Marks & Spencer is launching an in-store campaign to highlight the superior quality of its Simply M&S range…
-
Comment & OpinionStella's polished perfection ad takes us in a classy direction
The World Cup might be a big deal for most lager brands – but Stella Artois is doing something reassuringly different…
-
NewsColman’s Mustard dons a vintage look for 200th anniversary
Colman’s Mustard is rolling out vintage mustard jars to celebrate its 200th anniversary.
-
NewsTerry Jones to replace Clare Cheney at Provision Trade Federation
The Food and Drink Federation’s communications director, Terry Jones, has been appointed director general of the PTF…
-
NewsVO5 haircare makeover aims to cut out confusion for the fellas
Unilever is aiming to simplify shopping for confused fellas by giving its V05 styling products a makeover…
-
NewsReggae Reggae brand attempts to lure new shoppers with revamp
Levi Roots’ Reggae Reggae brand is getting its first makeover since launching in 2007…
-
NewsCostcutter migration from Nisa to P&H starts in South West
Costcutter has started migrating retailers in the South West over to its new buy-and-supply agreement with P&H…
-
Analysis & FeaturesParkfoot: the forecourt game changer
Following an extensive renovation, the Spar Parkfoot forecourt store in Kent has grown sales and landed a raft of awards…
-
NewsASA refers ‘calorie-burning’ soft drink Aspire to Trading Standards
Fahrenheit60, supplier of a soft drink that claims to burn calories, has been reported to Trading Standards by advertising watchdogs.
-
NewsDecaffeinated coffee market gets kick of NPD
Suppliers are looking to revive the declining and “commoditised” decaf coffee market with artisan products…
-
NewsGastro Alfresco outdoor eating push backed by brands
A multi-brand marketing campaign that encourages consumers to dine and entertain outdoors is returning this summer…
-
NewsMusgrave admits: 'We made mistakes in GB'
Musgrave chief Chris Martin has admitted “management mistakes” are partly to blame for “disappointing” results…
-
NewsHolland & Barrett to become omni-channel with 'sexy' website
Holland & Barrett is launching a new e-commerce website next week in the latest stage of a £16m IT upgrade…
-
Comment & OpinionInfographics can be better than words for sales pitches
Nielsen estimates that the average individual is hit with more than 3,000 brand impressions in a single day…