All Marketing articles – Page 292
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Category ReportDolmio's big spend fails to deliver
Category giant Dolmio splashed out £10.5m advertising its ambient ranges, more than double the previous year’s budget….
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NewsMorrisons and Sainsbury's Christmas TV ads put families first
Morrisons and Sainsbury’s are set to unveil their festive ads in the next few days….
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NewsDarren Gough in first TV ad for Collier's Welsh Cheddar
Welsh Cheddar brand Collier’s has made its small screen debut, with its first TV ad campaign going live this week….
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NewsMeccano kicks off big push for Gears of War line-up
Meccano is kicking off a pre-Christmas push for its new Gears of War range on Monday.
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Analysis & FeaturesCracker or turkey: how do this year's Christmas TV ads rate?
Love them or loathe them, Christmas television ads are as much a part of the annual festivities as turkey, tinsel and tears.
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NewsMorrisons prepares for Christmas with humorous ad campaign
Morrisons has ditched last year’s celebrities for a humorous take on Christmas preparations in its festive TV campaign.
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NewsSainsbury's sees the light with Christmas advertising campaign
Sainsbury’s Christmas ad campaign is set to launch next week.
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NewsCrabbie's signs on for second year of seasonal TV sponsorship
Halewood international has signed a deal for its Crabbie’s Alcoholic Ginger Beer to be the lead Christmas sponsor of ITV, ITV2 and STV.
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Comment & OpinionAd of the week: Jesse Metcalfe turns up the heat under Rooster Potatoes
Albert Bartlett made a virtue of a slightly strange celebrity tie-up when Marcia Cross popped across the Atlantic to ‘unwittingly’ advertise its Rooster potatoes back in 2009.
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News
Metcalfe raises temperature of Rooster potatoes
Albert Bartlett is hoping to get pulses racing as its new TV ad for Rooster Potatoes hits TV screens….
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NewsOne in five shoppers to trade up for their Christmas lunch
A new survey commissioned by The Grocer reveals one in five shoppers will change where they shop over Christmas….
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NewsCathedral City Chedds sees funny side with new packs
Cathedral City Chedds have been given a packaging revamp with new jokes and facts to boost their appeal with kids….
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NewsGovernment to call for guilt-free supermarket checkouts
The government looks set to call on supermarkets to remove confectionery from tills as part of the Responsibility Deal….
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Comment & Opinion
Asda's marketing chief reports rise in own-label mid-tier sales
Own label was once seen as the poor relation to branded. Not anymore….
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News
Waitrose to donate money saved on 'unglamorous' Christmas ad to charity
Waitrose is rolling out an ‘unglamorous’ Christmas TV advertising campaign, in order that it can donate more money to good causes.
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NewsAMV BBDO and Mercieca big winners at The Grocer MAP Awards
Agencies AMV BBDO and Mercieca dominated last night’s glittering presentation ceremony for The Grocer Marketing, Advertising & PR Awards.
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News
Tesco reveals first instalment of Wieden + Kennedy Christmas ad campaign
Tesco today sprung a surprise by revealing its long-awaited new advertising campaign under new agency Wieden + Kennedy.
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NewsThe Co-op Group drops 'Good With Food' for new strapline
The Co-operative Group has ditched its Good With Food strapline after six years.
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NewsNewmarket Sausage is latest product to get PGI status from EU
The Newmarket Sausage has become the 50th UK food to gain protected EU status, putting it on a par with Champagne and Parma Ham.
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Comment & Opinion
Third Party: the potential of product placement
Eagle-eyed viewers will have noticed a small ‘P’ at the start, and in the breaks, of certain TV programmes….