All Marketing articles – Page 292
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ProfilesMy alternative CV: Simon Fry, marketing director of RH Amar
Simon Fry, marketing director of RH Amar, on coffee, comedians, and a little sprinkle of stardust
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NewsUnilever has got the hots for emotional PG Tips marketing
The classic English cuppa is set for a stiff upper lip-quivering marketing makeover, as PG Tips attempts to find the emotional side of tea. In a bid to drive loyalty into a tea category suffering from long-term volume decline, Unilever...
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News
Premier Foods’ Jary promoted to Hovis head of marketing
Premier Foods has promoted Caroline Jary to head of marketing for Hovis.Jary, who joined the manufacturer in April last year as head of brand for Hovis, took on her new role this week, replacing Jon Goldstone who was promoted to group...
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Comment & OpinionAd of the Week: Coke unveils an immaculate deception
While shop windows swap witches' hats for Santa caps before we've bitten the heads, Ozzy-style, from our Halloween gelatine bats, the festive season doesn't truly begin until Coke unveils its latest Christmas ad.
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Comment & OpinionAd of the Week: Andrex's dog day afternoon is hard to absorb
There’s a fine line between cute and creepy. Just picture John Craven in a babydoll dress…
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NewsNew marketing director for Kellogg’s
Kellogg’s has appointed Peter Harrison as UK marketing director.
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Comment & Opinion
Third Party: Give seasonal e-marketing a personal touch
Retailers must tailor their emails to consumers’ needs – and money-off vouchers won’t hurt either, says Richard Evans
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Comment & OpinionAd of the Week: Heinz chiller thriller is 28 Beanz Later
Like cats in tumble-dryers, you shouldn't put tins in the fridge. Apparently they can oxidise and release deadly vapours that drive sane men mad, turn pets against their masters and possibly make your alphabetti spaghetti taste a bit odd.
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ProfilesMy Alternative CV: Andrew Wade; marketing manager, Symington’s
Andrew Wade, marketing manager at Symington’s, on, the M62, brand management and Sherlock Holmes
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NewsMovie Marketing: Why brands are going movie mad
Clipper Tea went to Wonderland, Pom-Bear got cosy with Shrek and Müller dived into Sex and the City 2. The number of movie tie-ups has soared, but who’s chasing them, the brands... or the studios, asks Stuart Smith. When Shrek Forever racked up a cool $70m in its first weekend ...
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NewsPromotional marketing could be the new porn, research finds
Well-pitched promotional marketing can cause as much excitement as looking at pornography, according to new research. In a study by the Institute of Promotional Marketing with the University of Westminster, 50 people were divided into...
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News
McCullough named First Drinks marketing head
Glenfiddich and Russian Standard distributor First Drinks has promoted Una McCullough to marketing director.McCullough arrived at First Drinks in June as interim marketing director, but the role was given to her on a permanent basis this...
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News
Tesco and M&S make email marketing pay
Tesco and Marks & Spencer have harnessed the power of email marketing more effectively than any other UK retailer, new research has claimed.
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Experiential marketing: Dramaqueens
If you really want your product to make an entrance, experiential marketing is the way to get attention on the cheap. Samantha Lyster meets the star acts strutting their stuff. It's not the usual location for a fabulous London party, but this summer the rooftop of a Peckham multi-storey car ...
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Profiles
My Alternative CV: James Osgood, Marketing Director, Peter's Food
James Osgood, marketing director at Peter’s Food, on Bob Geldof, bull terriers and climbing Kilimanjaro
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NewsNestlé best for marketing to Muslims
Kit-Kat maker Nestlé has been named the best marketer for Muslim consumers.
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Comment & Opinion
Careers File: HR must stave off invasion of the marketing Triffids
A beautiful meteor shower has rendered those who watched it blind. Bill, having been splashed with genetically engineered triffid plant venom during his work, missed all this and appears to be the only one who can still see.
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News
Wilson to head marketing at Burton’s Foods
Stuart Wilson has replaced Jaspal Chada as marketing boss at Burton's Foods.Wilson will take up the role of chief marketing officer in September and joins from Premier Foods where he was director of grocery, responsible for the sweet...
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News
Green to lead Global Brands marketing op
Drinks company Global Brands has appointed former Carlsberg UK marketing manager Simon Green marketing controller.Green will head up the VK maker's portfolio of RTDs, beers, spirits and soft drinks, along with drinks handled by Inspirit,...
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News
Producer calls for £10m marketing fund for pork
A British pig producer is calling for the creation of a £10m marketing fund to promote British pork to consumers. Bpex was doing a great job of marketing pork in the UK, but its efforts were being hampered by a lack of available funding...