All Marketing articles – Page 296
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NewsTop 100 fmcg brands defied 2012 advertising slowdown
The biggest advertisers in fmcg ramped up ad budgets by 11% in 2012, despite the decline in overall advertising spend…
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NewsYakult ad banned for implying health advantages
A TV ad for probiotics drink Yakult has been banned by the Advertising Standards Authority for falling foul of health claims rules – despite not actually making any explicit health claims.
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NewsM&S aims to 'make today delicious' with Anna Friel's help
Marks & Spencer is launching a new food marketing campaign built around the strapline ‘make today delicious’ and featuring the actress Anna Friel.
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NewsFoster's Radler and Bulmers get summer advert campaigns
Heineken has hit the campaign trail with ad pushes for its low-abv Foster’s Radler and new Bulmers flavours…
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Comment & OpinionLovely hint of Lynch in licentious Crispello ad
Adland is obsessed with the concept of ‘quirky’…
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Comment & Opinion
Advertisers: demand practical consumer data!
Perhaps like no other, the food and drink sector relies on well-targeted advertising to drive sales…
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NewsIan Bishop and Jenny Holmes switch from Costcutter to Nisa
Costcutter marketing director Ian Bishop is jumping ship to join Nisa, The Grocer can reveal
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Category ReportFocus on soft drinks: Promos and marketing
Part 4 of our Focus on soft drinks looks at tactics around promotions and marketing.
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NewsGM unveils Free'ist range of low and no-sugar products
A new sugar-free and no-added-sugar brand that includes biscuits, chocolate and jam is set to launch…
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Comment & OpinionEvian's toddling dance moves for the easily amused
Evian is back with yet another child-themed ad….
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Comment & OpinionGreat value Harry Hill rescues Danio from obscurity
It’s amazing what a difference a celebrity voiceover can make…
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Comment & Opinion
Studies in reputation management
In the world of food marketing, reputation is everything…
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NewsPeter Charles takes helm of marketing at Walkers
PepsiCo has promoted Tropicana marketing boss Peter Charles to the position of Walkers marketing director…
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Category ReportTV remains critical to wine marketing
Banrock Station’s spend rocketed in 2012 in support of the January launch of lower alcohol variant Banrock Light…
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NewsJTI hits back after ASA bans ad opposing plain cigarette packs
JTI has hit back at a decision by the Advertising Standards Agency to ban one of its adverts for being misleading.
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NewsFlorette to switch on more TV advertising when sun shines
Florette aims to maximise sales this summer by increasing TV air time when the sun shines…
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Comment & OpinionAirwaves gets the horn in breathy new chewing gum advert
Wrigley would like us to believe Airwaves does wonders for your breath – so here’s an ad based on woodwind instruments!…
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NewsAsda enjoys sales bounce after billboard campaign
Outdoor billboard advertising has increased customers’ intention to buy a line of Asda products by 31%, a study has shown.
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NewsFMCG becomes biggest spender on digital display ads
The FMCG sector has overtaken finance as the biggest spender on digital display ads, a new report from PwC and IAB suggests.
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Comment & OpinionSmart Somersby spot puts the app into apple
Somersby cider’s first major ad push is one of those great ideas that seems obvious in retrospect…