All Marketing articles – Page 296
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NewsAsda Christmas ads shun celeb approach to focus on value
Asda has taken a swipe at the “celebrity-filled” campaigns of its rivals as it prepares to launch this year’s Christmas TV ad campaign.
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NewsArla rebrands Tickler Cheddar under Castello brand
Arla is moving its Tickler Cheddar under the Castello speciality cheese brand, with new, co-branded packs rolling out to the multiples this month.
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Comment & OpinionMarketing your product online: Four key steps
Brand owners need to be aware of the challenges online retail poses. The four key steps are essential to making a brand stand out online.
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NewsWaitrose Christmas ad plays up charity credentials
Waitrose has highlighted the work the supermarket does for charities and local communities in its Christmas ad campaign.
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NewsWill Sainsbury's judicial review gamble backfire?
Sainsbury’s has a “reasonable” chance of success in its fight against Tesco Price Promise.
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NewsThe Grocer MAP Awards 2013: The winners
The complete list of winners from the 2013 Grocer Marketing, Advertising and PR Awards.
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NewsThe Grocer's MAP Awards reward the top cats of marketing
Of the 12 brilliant campaigns recognised at The Grocer’s MAP Awards this week, two stood out…
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Comment & OpinionSocial media promotions are rife with pitfalls
At first glance, running a promotion on social media platforms appears simple. But brands must tread carefully…
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NewsCo-op's Christmas campaign invites shoppers to relax
The Co-operative Group launches its Christmas multi-media marketing campaign today, aiming to showcase the retailer’s festive food offering and remind consumers about the convenience of its store locations.
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NewsJaffa Cakes fans go slime bobbing for Halloween
Jaffa Cakes fans have been slime-bobbing for the limited-edition ‘Lime & Slime’ flavour of the popular snack.
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NewsLidl promotes Deluxe Christmas range with first-ever TV ad
Lidl is expecting record sales of its Deluxe food range this Christmas as it debuts its first-ever television ad tomorrow.
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NewsM&S teases ‘fairy tale’ Christmas ad
Marks & Spencer has taken inspiration from Alice in Wonderland and The Wizard of Oz for its Christmas TV ad campaign.
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NewsSainsbury’s takes Tesco Price Promise fight to High Court
Sainsbury’s is refusing to give up its fight against Tesco’s Price Promise and is taking the Advertising Standards Authority’s decision to clear ads for the scheme to a Judicial Review.
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NewsCaptain Morgan gets Spiced up by revamp from Diageo
Diageo is unveiling a new look for Captain Morgan Original Spiced Gold and is backing it with a £9m marketing spend…
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NewsIceland's romantic Christmas ad to focus on product quality
Iceland is leaving its famous Kerry Katona- style advertising style behind it in a bid to portray a ‘classier’ image…
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NewsTesco suppliers asked to pay for eye-level display
Tesco is asking suppliers to pay a premium to guarantee the best shelf positions for their products – even if the product …
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NewsSelfridges puts edible, fantasy London in shop window
Selfridges has created a fantasy London scene made out gingerbread for its main Christmas window display.
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NewsWarburtons enlists Brownlee brothers in marketing push
Warburtons is splashing out £5m on a marketing push to support its Half & Half lines and sandwich alternatives.
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NewsRed Tractor pork advert did not mislead on welfare standards
A Red Tractor pork ad featuring celebrity farmer Jimmy Doherty did not mislead consumers about Red Tractor welfare standards, the Advertising Standards Agency has ruled.
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NewsOrganic milk ad given the all-clear by ASA
The ASA has rejected a complaint against an organic milk ad that claimed organic cows eat a more natural diet than conventionally farmed cows.