All Marketing articles – Page 304
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News50p or less: Booker shows off cheap Euro Shopper lines
Euro Shopper had its day in The Sun this week with Booker running an ad to promote the 26 lines in the value range…
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NewsNew flavours, new look for John Crabbie's soft drinks range
Halewood International has begun rolling out its John Crabbie’s soft drinks range in new-look packaging.
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NewsFirst Cape targets over 55s with low abv wine
First Cape is hoping to steal a greater share of Britain’s grey pound with a new campaign pitched at older wine drinkers…
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ProfilesMatt Pullen, former marketing director, Bernard Matthews
Where are they now? Matt Pullen, former marketing director, Bernard Matthews…
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Comment & Opinion
Blood, sweat and loyalty points
The loyalty market is a very different place to that in which we launched Nectar, back in 2002.
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NewsHeineken celebrates Kronenbourg's taste
Heineken is launching a new campaign next week for Kronenbourg 1664 designed to extol the taste of the lager…
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NewsSainsbury’s snipes at rivals with new Brand Match ad
Sainsbury’s is launching a new ad campaign today to push its Brand Match coupon-at-till scheme.
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NewsMalibu mixes its drinks with new Red variant
Malibu is expanding its range with a rum that is flavoured with tequila…
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NewsYoplait makes debut in functional yoghurt
Yoplait has jumped on the resurgent functional dairy bandwagon with the launch of Calin+…
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ProfilesTony Page, former Woolworths commercial and marketing director
Page joined Sainsbury’s as a graduate assistant. He then moved to Asda where he spent 13 years…
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NewsNew Neighbours: Aldi ads come to Ramsay Street
Aldi is building on its recent run of popular ‘Like Brands’ ads by sponsoring Australian soap Neighbours…
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NewsBritvic struggles with Fruit Shoot re-supply
The return of Fruit Shoot will be slower than expected as Britvic has not yet started bottling all the varieties…
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Comment & Opinion
Talking Shop: The real value to your business of a Facebook 'like'
This week, Facebook announced it would be enhancing its security measures on brand pages to remove fraudulent ‘likes’…
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NewsFred gets makeover to flag up Homepride
Premier Foods is giving its Homepride cooking sauce range a makeover as part of plans to strengthen the brand…
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NewsFurby overhauled for new generation
Hasbro is backing the return of Furby with a heavyweight marketing push designed to recapture the excitement…
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Comment & Opinion
Third Party: Time for a media revolution in retail
The £1.5bn spent on media each year by the grocery sector is about to become more accountable…
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NewsMost shoppers spurn brand match schemes as gimmicks
Most supermarket shoppers see price guarantees and brand match schemes as cheap gimmicks…
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NewsSwizzels-Matlow launches festive sweets line-up
Swizzels-Matlow is planning to tempt shoppers this Christmas with a range of sweets available from November.
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NewsPremier moves Hovis into breakfast biscuits
Premier Foods is taking on Kraft brand Belvita with a new range of Hovis breakfast biscuits that it hopes will be worth…
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NewsKallo invests in big TV marketing push
Kallo’s biggest-ever TV advertising campaign will hit screens next week as the natural and organic food…