All Marketing articles – Page 309
-
Comment & Opinion
Studies in reputation management
In the world of food marketing, reputation is everything…
-
NewsPeter Charles takes helm of marketing at Walkers
PepsiCo has promoted Tropicana marketing boss Peter Charles to the position of Walkers marketing director…
-
Category ReportTV remains critical to wine marketing
Banrock Station’s spend rocketed in 2012 in support of the January launch of lower alcohol variant Banrock Light…
-
NewsJTI hits back after ASA bans ad opposing plain cigarette packs
JTI has hit back at a decision by the Advertising Standards Agency to ban one of its adverts for being misleading.
-
NewsFlorette to switch on more TV advertising when sun shines
Florette aims to maximise sales this summer by increasing TV air time when the sun shines…
-
Comment & OpinionAirwaves gets the horn in breathy new chewing gum advert
Wrigley would like us to believe Airwaves does wonders for your breath – so here’s an ad based on woodwind instruments!…
-
NewsAsda enjoys sales bounce after billboard campaign
Outdoor billboard advertising has increased customers’ intention to buy a line of Asda products by 31%, a study has shown.
-
NewsFMCG becomes biggest spender on digital display ads
The FMCG sector has overtaken finance as the biggest spender on digital display ads, a new report from PwC and IAB suggests.
-
Comment & OpinionSmart Somersby spot puts the app into apple
Somersby cider’s first major ad push is one of those great ideas that seems obvious in retrospect…
-
Analysis & FeaturesCounter culture
It you think older shoppers prefer to go to the supermarket, while students like shopping online, think again. New research sheds a different light on shopper demographics…
-
NewsFSA advert cleared of depicting lamb as risky food
The Advertising Standards Authority (ASA) has rejected complaints from lamb producers that a recent food safety ad by the Food Standards Agency (FSA) unfairly implied lamb was a high-risk food.
-
NewsE-Lites becomes first ‘smoking’ brand to sponsor motorsport since 2005
Electronic cigarette brand E-Lites claims to have become the first smoking-related product to sponsor motorsports since tobacco tie-ups were banned.
-
NewsWarburtons rebrands its Pitta Chips
Warburtons, which rebranded its free-from bread two months ago as Newburn Bakehouse, has relaunched its bagged snacks…
-
Analysis & FeaturesDo new Coke ads convince that it cares about obesity?
Three experts rule: impressive altruism or just saccharine PR?…
-
NewsTresemmé Platinum Strength 'repairs hair after five uses'
Tresemmé has launched a new haircare range that it claims can rectify two years’ of damage after just five uses…
-
Comment & Opinion
The compliance contentment trap
A well-known grocery brand manager said he was “happy” to achieve 15% compliance for his point-of-sale material…
-
Comment & OpinionWalkers takes gurning Gary Lineker on a tasty tractor trip
Gary Lineker returns for another Walkers ad, this time pushing the brand’s ‘home grown’ relaunch…
-
NewsASA extinguishes JTI ads attacking plain cigarette packs
The Advertising Standards Authority has ruled against Japan Tobacco International over an advertising campaign it ran in July 2012.
-
NewsThe Grocer Marketing, Advertising & PR Awards
The Grocer Marketing, Advertising & PR Awards are a marque of effective creativity and outstand business performance across all marketing…
-
NewsKFC flies the flag for its Red Tractor chicken
KFC launched a £2.5m ad campaign this week to ensure its consumers are in no doubt over the origin of its chicken…